The Moderate Effects of Semantic Cues of discount types on Consumer's Perception and Purchase Intention in Prices Discount Advertising of Clothing Products |
전영미
(전남대학교 생활과학대학 의류학과)
정명선 (전남대학교 생활과학대학 의류학과) |
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Comparative Price Advertising: Information or Deceptive?
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The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
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DOI ScienceOn |
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소매점의 비교(할인)가격 광고가 소비자의 가격 지각에 미치는 영향
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가격촉진효과 측정모형에서의 준거가격 영향에 대한 연구
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The Effect of Plausible and Exaggerated Reference Price on Consumer Perceptions and Price Search
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DOI ScienceOn |
8 |
An Investigation of Individual Responses to Tensile Price Claims
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DOI ScienceOn |
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Framing Effects on Buyers' Subjective Product Evaluations
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11 |
An Empirical Analysis of Internal and External Reference Prices Using Scanner Data
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DOI ScienceOn |
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가격할인이 소비자의 구매의도에 미치는 영향에 관한 연구
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The Effects of Price Comparis- ion Advertising on Buyers' Perception of Acquistion Value, Transaction Value, and Behavioral Intentions
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14 |
Reference Price and Deception in Newspaper Advertising
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DOI ScienceOn |
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Mental Accounting and Consumer Behavior
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DOI ScienceOn |
16 |
Comparison Price, Coupon, and Brand Effects oc Consumer Reaction to Retail Newspaper Advertisements
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소비자 준거가격에 미치는 제자극의 영향에 관한 연구
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가격할인이 구매의도에 미치는 영향에 관한 연구
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가격과 상표가 의류제품평가에 미치는 영향에 관한 연구
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20 |
The Effects of Reference Prices in Retail Advertisements
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DOI ScienceOn |
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Buyer's Subjective Perceptions of Price
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DOI ScienceOn |
22 |
Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence
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DOI ScienceOn |
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가격할인 고·저와 할인정도가 소비자 구매태도에 미치는 영향
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24 |
The Discounting of Discounts and Promotion Thresholds
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DOI ScienceOn |
25 |
The Effect of Price on a Product's perceived Quality : The case of Shopping Goods.
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26 |
Promotion Signal: Proxy for a Price Cut
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DOI ScienceOn |
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Transaction Utility Effects When Quality is Uncertain
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DOI ScienceOn |
28 |
Contextual Influences on Consumer Price Responses: An Experimental Analysis
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DOI ScienceOn |
29 |
묶음제품의 평가에 있어서 개별 준거가격, 사전지식 및 속성수의 역할에 관한 연구
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30 |
The Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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DOI ScienceOn |
31 |
The Comparative Price Advertising Controversy: Cosumer Perceptions of Catalog Showroom Reference Prices
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DOI ScienceOn |
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33 |
Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
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DOI ScienceOn |
34 |
Deciding Whether to Seek a Bargain: Effects of Both Amount and Percentage off
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DOI ScienceOn |
35 |
Consumer Perceptions of Comparative Price Advertisements
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DOI ScienceOn |
36 |
Consumer Perceptions of Retail Advertising with Overstated Price Savings
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37 |
The effect of Price Brand, and Store Name on Buyers' Perceptions of Product Quality: An Intergrative Review
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DOI ScienceOn |
38 |
의류제품 품질평가에 있어서 가격단서의 영향
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39 |
Factors Influencing Consumer Reaction to Retail Newspaper 'sale' Advertising
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40 |
Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Price and Semantic Cues
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41 |
Consumer Perception of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
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DOI ScienceOn |
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Contextual influences on Perceptions of Merchant-Supplied Reference Prices
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DOI ScienceOn |
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An Experimental Assessment of Effects Associated with Alternative Tensile Price Claims
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DOI ScienceOn |
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Contextual and Temporal Components of Reference Price
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DOI ScienceOn |
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Reference Prices and Deception in Newspaper Advertising
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DOI ScienceOn |
46 |
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
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DOI ScienceOn |
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가격-품질 추론에 대한 원산지 제조원 및 외제품 사용여부의 조정효과에 관한 연구
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