Abstract
The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6th (1.8%) in the annual sales volume survey, increased to 3rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.
본 연구는 플라워샵에서 판매되는 상품들의 품목별 판매량이 많은 화훼상품과 성수기 현황을 조사하고자 하였다. 국가기술자격 화훼장식기능사 및 기사 자격을 취득한 (사)화훼장식 기사협회 회원이며 꽃집을 운영하는 자 103명을 대상으로 설문 조사를 하였다. 연구 결과 화훼상품 판매 성수기는 5월(52.0%)과 2월(24.3%)이 1, 2위로 나타났고 선정이유는 5월은 가정의 달, 스승의 날 등 2월은 인사이동, 졸업식 등이었다. 분류별 판매량이 많은 화훼상품을 조사한 결과 절화는 연간, 성수기 모두 꽃다발(51.5%%, 40.3%)과 꽃바구니(28.8%, 37.5%)가 1, 2위로 나타났고, 연간 판매량 조사에서는 6위였던(1.8%) 코사지가 성수기에는 3위(8.0%)로 판매량이 증가하였다. 분화는 연간, 성수기 모두 관엽식물(50.6%, 51.3%)과 서양란·동양란(27.4%, 28.3%)이 1, 2위로 나타났고, 연간 판매량 조사에서는 응답이 없었던 숯부작과 분재가 성수기에 각 0.7%와 2.6%로 판매량이 증가하였다. 가공화는 연간, 성수기 모두 동일하게 건조화(45.3%, 39.5%), 프리저브드 플라워(27.7%, 37.2%)가 1, 2위로 나타났고, 뒤이어, 인조화, 압화, 콜라주 순이었다.
