• Title/Summary/Keyword: Sales Capacity

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경쟁력제고를 위한 한국 자동차산업의 최적 유통구조에 대한 소고

  • 전달영
    • Journal of Distribution Research
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    • v.2 no.1
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    • pp.59-85
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    • 1997
  • The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.

Influence of Interiorlandscape in Commercial Spaces on the Management Benefits (상업공간 실내조경이 경영적 효과에 미치는 영향)

  • 김수연;이종석
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.2
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    • pp.1-9
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    • 2000
  • The purpose of this study is to examine influence of interior landscape in commercial spaces on the management benefit. In the course of this study, objects of survey were selected from interior landscaping specialist, manager and consumer who had experiences to visit to the hotel, bank, department store and restaurant. The main method of data collection was interview, questions and gathering materials. The cronbach's alphas program was used to measure the reliability of likert scales. The analysis program was applied a statistical methods. The results of this study can be summarized as follows: The factors considered by consumer who visits to the commercial space are design, interior landscape, traffic, parking capacity, cleanness, price, kindness of employee and event. Factors concerned with the product include branch size, traffic, parking capacity, kindness of employee. Factors concerned with facilities include branch size, traffic, parking capacity, kindness of employee. Major factors of those effects to management benefit are accessibility, time of stay, sales, efficiency of space, attractiveness and difference. In conclusion, overlap style gets the highest degree of satisfaction among total factors. Results of the survey show that factors which improve sales are overlap style and planter type. Among four commercial spaces, hotel is most effected by interior landscape. To enhance the sales of hotel, further study of interior landscape about hotel necessary. For bank and restaurant, further study of economic planter type and style is necessary. For department store, optimal use of spaces and case of maintenance are necessary.

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Rigidity Evaluation under Uncertainties for Multiple Investment Alternatives over Multiple Periods

  • Kono, Hirokazu;Mizumachi, Tadahiro
    • Industrial Engineering and Management Systems
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    • v.9 no.2
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    • pp.107-120
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    • 2010
  • In today's uncertain economic environment, the evaluation of safety for investment alternatives is of practical importance in manufacturing companies. This paper examines a method of quantitatively evaluating profitability and risk for multiple alternatives using the total-cost unit-cost domain. The paper assumes such factors as unit sales price, sales and production volume, unit variable cost, fixed cost, and yield for each alternative. The paper incorporates the relationship between production capacity and demand, distinguishing between cases of production capacity surplus and shortage for each year over the entire planning horizon. The paper investigates the case in which the values of each factor independently move in the direction of decreasing profit each year, and clarifies the procedure of comparing safety among multiple investment alternatives on a single consolidated total-cost unit-cost domain. The difficulty of the problem lies in the method of consolidating multiple total-cost unit-cost domains into a single domain since the combination of years of capacity surplus and shortage depends upon the change values in each factor under consideration. A systematic method of evaluating profitability as well as risk is presented, and the validity of the proposed method is verified using a numerical example.

Method and Procedure for Economic Evaluation of Improvement Activities

  • Kono, Hirokazu;Ichikizaki, Osamu
    • Industrial Engineering and Management Systems
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    • v.14 no.2
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    • pp.122-128
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    • 2015
  • The purpose of this paper is to propose an appropriate evaluation scheme for improvement activities, based on a simple model comprising cash inflow by sales as well as variable and fixed cost expenditures. The paper distinguishes capacity surplus and capacity shortage situations, and examines economic benefits gained by yield increase improvement and capacity increase. The paper then proposes a basic rule of thumb for economic evaluation of improvement activities. The logic is simple but useful in practice, being conducive towards improvement activities under current economic conditions with uncertainties.

Analysis of Hydrogen Sales Data at Hydrogen Charging Stations (수소 충전소의 수소 판매량 데이터 분석)

  • MINSU KIM;SUNGTAK JEON;TAEYOUNG JYUNG
    • Transactions of the Korean hydrogen and new energy society
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    • v.34 no.3
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    • pp.246-255
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    • 2023
  • Due to lack of hydrogen charging stations and hydrogen supply compared to the supply of hydrogen vehicles, social phenomena such as 2-hour queues and restrictions on charging capacity are occurring, which negatively affects the spread of hydrogen vehicles. In order to resolve these problems, it is essential to have a strategic operation of the hydrogen charging stations. To establish operational strategies, it is necessary to derive customer demand patterns and characteristics through the analysis of sales data. This study derived the demand patterns and characteristics of customers visiting hydrogen charging stations through data analysis from various perspectives, such as charging volume, charging speed, number of visits, and correlation with external factors, based on the hydrogen sales data of off-site hydrogen charging stations located in domestic residential areas.

The Impact of Capacity Flexibility in a Rental Operation on the Financial Performance (렌탈 운영에서 용량 유연성 확보가 기업의 수익성에 미치는 영향)

  • Kim, Eungab
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.4
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    • pp.153-165
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    • 2014
  • We present a new framework for rental capacity management in which rental capacity is dynamically managed by means of temporary inventory addition/return. While serving customers with its own (native) capacity, the rental firm rents additional rental capacity from an upper echelon rental company so that it can avoid lost sales which may occur when stock is not sufficient, and returns it when stock becomes sufficiently large enough to cope with demands. Formulating the model as a Markov decision process, we investigate a flexible capacity addition/return policy that maximizes the firm's profit with respect to system costs. Numerical study indicates that rental operation with capacity addition/return can be economically favorable over rental operation without capacity expansion/return and can contribute the reduction in the size of native rental capacity.

The Construction of Service Chain Management for Optimizing Service Quality in After-Sales Service (사후서비스부문의 서비스품질 최적화를 위한 서비스사슬관리 구축)

  • Lee, Cheol-Gyu;Kim, Min-Jung;Yoo, Wang-Jin
    • Journal of Korean Society for Quality Management
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    • v.33 no.4
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    • pp.12-20
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    • 2005
  • Supply chain management is a total systems approach to delivering manufactured products to the end customer. Using information technology to coordinate all elements of the supply chain from parts suppliers to retailers achieves a level of integration that is a competitive advantage not available in traditional logistics systems. On the other hand, service chain management is an analogous systems approach that is especially suitable for delivering mobile services such as parcel delivery, cable installation, and home health care. The key elements that distinguish service supply chain management from supply chain management are bidirectional optimization, management of productive capacity, and management of perishability. The purpose of this study is to maintain the construction of service chain management by proving that service quality in after-sales service can be improved through service chain management. First of all, supply chain management, service quality, and service chain management were introduced in theoretical research. In empirical research, it was selected the domestic enterprise that produce electronic appliances with after-sales service, and some customers using the enterprise's after-sales service in the metropolitan area were selected as a sample by convenience sampling method and examined.

A Recursive Optimization/Simulation Procedure for Express Courier Service Network Design : Determination of Terminal Capacity and Cut-off Time (택배 네트워크 설계를 위한 최적화/시뮬레이션 반복기법 : 화물터미널 용량과 수주마감시간 결정)

  • Ko, Chang Seong;Lee, Hee Jeon
    • Journal of Korean Institute of Industrial Engineers
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    • v.33 no.2
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    • pp.282-289
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    • 2007
  • While demands for express couriers service are rapidly increasing due to recent progress of electronic commerce, express courier service companies are struggling to take a larger market share through ongoing improvement in their service processes. Cut-off time is the time limit that all orders delivered before the limit are guaranteed for the delivery within the very next day. Extending cut-off time for express service centers can provide the express company with increase of total sales, but it may also cause increasing the possibility not to satisfy customer needs due to work delay in the consolidation terminal. We develop a design model for express courier service network based on a recursive optimization/simulation procedure. With the optimization model, we seek key design parameters such as the cut-off time for express service centers and the capacity of the consolidation terminal maximizing total sales profit while satisfying the desired level of performances. With the simulation model, we consider the dynamic nature of the network and obtain relationships between the design parameters and the performance measures with the multiple linear regression. The validity of the model is examined with an example.

Design and Implementation of Marketing and Sales Information System for Automotive Part Company Using Object-Oriented Methodology (객체지향 방법론을 이용한 자동차부품기업의 영업관리시스템 설계 및 구현)

  • Kang Sung-bae;Moon Tae-Soo
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.77-95
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    • 2004
  • According to the increase of organizational complexity and the change of rapid information technology environment, many firms have shifted their information technology(IT) strategy from developing information systems in-house to purchasing application software such as Enterprise Resource Planning(ERP) Systems. Marketing and Sales functions within a Korean automotive part company include developing new assembly products, determining pricing, taking customer's orders, and shipping assembly products to customers. Marketing and Sales Information System(MSIS) in ERP system plays an important role in next Production Planning process. MSIS also makes management reporting and decision making faster and more uniform throughout an organization. MSIS promotes thinking about corporate goals, as opposed to thinking only about the goals of a single department or functional area. This paper intends to design and implement a MSIS in ERP systems for Korean automotive part company using object-oriented methodology In order to accomplish the implementation of MSIS in ERP system, we employed UML as its standard modeling language. In this study, four diagramming techniques such as use case diagram, sequence diagram, class diagram, component diagram among eight modeling techniques are used for analyzing hierarchical business process. In traditional marketing and sales function, a company with an unintegrated information system can have marketing and sales data that is data redundant or inaccurate. MSIS integrated in ERP system can solve the sales forecast problem, which minimizes the total costs of production, inventory, and transportation under constraints of production capacity. Also, the use of UML methodology makes S/W programmers shorten the phase of analysis and design in the implementation of MSIS system, and increase the reuse of software and the interoperability with corporate internal Information system.

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A Study on Improvement Measures of Energy Recovery Efficiency through Analysis of Operational Status of Municipal Solid Waste Incineration Facilities (생활폐기물 소각시설의 운영 실태 분석을 통한 에너지회수 효율 개선방안 검토)

  • Park, Sang-Jin;Phae, Chae-gun
    • Journal of Korea Society of Waste Management
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    • v.35 no.8
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    • pp.762-769
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    • 2018
  • This study was carried out to examine the improvement plan by analyzing the characteristics of imported wastes, operation rate, and benefits of energy recovery for incineration facilities with a treatment capacity greater than 50 ton/day. The incineration facility capacity increased by 3,280 tons over 15 years, and the actual incineration rate increased to 2,783 ton/day. The operation rate dropped to 76% in 2010 and then rose again to 81% in 2016. The actual calorific value compared to the design calorific value increased by 33.8% from 94.6% in 2002 to 128.4% in 2016. The recovery efficiency decreased by 29% over 16 years from 110.7% to 81.7% in 2002. Recovery and sales of thermal energy from the incinerator (capacity 200 ton/day) dominated the operation cost, and operating income was generated by energy sales (such as power generation and steam). The treatment capacity increased by 11% to 18% after the recalculation of the incineration capacity and has remained consistently above 90% in most facilities to date. In order to solve the problem of high calorific value waste, wastewater, leachate, and clean water should be mixed and incinerated, and heat recovery should be performed through a water-cooled grate and water cooling wall installation. Twenty-five of the 38 incineration facilities (about 70%) are due for a major repair. After the main repair of the facility, the operation rate is expected to increase and the operating cost is expected to decline due to energy recovery. Inspection and repair should be carried out in a timely manner to increase incineration and heat energy recovery efficiencies.