• Title/Summary/Keyword: SWOT 기법

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A Strategy Planning for Korean Medical Tourism Using A'WOT analysis (A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립)

  • Lee, Sangseung;Choi, Byunghee;Lim, Byungmook
    • The Journal of Korean Medicine
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    • v.33 no.3
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    • pp.10-19
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    • 2012
  • Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

A Study on the Libraries' Competitiveness Reinforcement Measures through SWOT Analysis : Based on the Case Study of University A's Library (SWOT 분석을 통한 도서관의 경쟁력 제고 방안에 관한 연구 - A대학교 도서관의 사례를 중심으로 -)

  • Noh, Dong-Jo
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.1
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    • pp.335-351
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    • 2006
  • For a library to be run more efficiently, its internal strengths and weaknesses, external opportunities and threats must be determined for forecasting on the basis of the diagnosis of the internal and external environment and situations, and optimum strategies and measures responsively deducted and utilized. Therefore, I had analyzed the strategic competition of university A's library using SWOT analysis, which has recently been spotlighted as an effective strategic competition analysis method. The conclusions thus obtained are as explained below. Firstly. the strengths of university A's library are the professional qualifications of the employees. work efficiency based on systematic operative plans and division of work load, and provision of high quality service following the establishment of the digital library. Secondly, its weaknesses are the insufficiency and limits of the usable resources, the lack of progressive future operation plans and systems, and the deficiency of a positive service mind. Thirdly, the opportunities are the possibility for new developments in accordance with the digital information environment. reinforcement of the operative efficiency throughout expanding its cooperation with external organizations and other libraries, and its transformation as the local library hub by opening up to the public. Fourthly, the threats are the lack of the school authorities' acknowledgement. and the degradation of the library's status in accordance, the users' various requests for information and advanced professional service according to the rapidly changing information environment. and the restriction of the library service based on the copyright law. Fifthly, as a result of analyzing the strategic competition of university A's library, measures such as the reinforcement of digital service by acquiring digital specialists. provision of extended service through active cooperation with external institutes and libraries. development and provision of differentiated service in accordance with the reinforced copyright law were proposed to improve the library's future competitiveness.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

B2B 추진현황

  • 황철호
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.38-42
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    • 2002
  • 산업 환경 분석 국내 파스너 산업을 둘러싼 전반적인 환경을 분석하여 문제점 및 당면과제를 도출하고 이를 바탕으로 파스너 산업의 발전 방향을 도출함으로써 사업 방향을 설정하는데 목적이 있음. 산업 환경 분석은 기존의 사업 계획서 및 각종 관련 문헌, 임원진 및 실무 추진인력과의 개별 면담 등을 통한 자료를 기초로 SWOT, 3C 등의 기법을 적용하여 수행.(중략)

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Analysis of the Weight of SWOT Factors of Korean Venture Companies Based on the Industry 4.0 (4차 산업혁명 기반 한국 벤처기업의 SWOT요인에 대한 중요도 분석)

  • Lee, Dongik;Lee, Sangsuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.4
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    • pp.115-133
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    • 2021
  • This study examines the concept and related technologies of the 4th industrial revolution that has been mixed so far and examines the socio-economic changes and influences resulting from it, and the cases of responding to the 4th industrial revolution in major countries. Based on this, by deriving SWOT factors and calculating the importance of each factor for Korean venture companies to prepare for the forth industrial revolution, it was intended to help the government and policymakers in suggesting directions for establishing related policies. Furthermore, the purpose of this study was to suggest a direction for securing global competitiveness to Korean venture entrepreneurs and to help with basic and systematic analysis for further academic in-depth research. For this study, a total of 21 items derived through extensive literature research and data research to understand what are the necessary competency factors for internal and external environmental changes in order for Korean venture companies to have global competitiveness in the era of the 4th Industrial Revolution. After reviewing SWOT factors by three expert groups and confirming them through Delphi survey, the importance of each item was analyzed by using AHP, a systematic decision-making technique. As a result of the analysis, it was shown that Strength(48%), Opportunity(25%), Threat(16%), Weakness(11%) were considered important in order. In terms of sub-items, 'quick and flexible commercialization capability', 'platform/big data/non-face-to-face service activation', and 'ICT infrastructure and it's utilization' were shown to be of the comparatively high importance. On the other hand, in the lower three items, 'macro-economic stability and social infrastructure', 'difficulty in entering overseas markets due to global protectionism', and 'absolutely inferior in foreign investment' were found to have low priority. As a result of the correlation verification by item to see differences in opinions by industry, academia, and policy expert groups, there was no significant difference of opinion, as industry and academic experts showed a high correlation and industry experts and policy experts showed a moderate correlation. The correlation between the academic and policy experts was not statistically significant (p<0.01), so it was analyzed that there was a difference of opinion on importance. This was due to the fact that policy experts highly valued 'quick and flexible commercialization', which are strengths, and 'excellent educational system and high-quality manpower' and 'creation of new markets' which are opportunity items, while academic experts placed great importance on 'support part of government policy', which are strengths. The implication of this study is that in order for Korean venture companies to secure competitiveness in the field of the 4th industrial revolution, it is necessary to have a policy that preferentially supports the relevant items of strengths and opportunity factors. The difference in the details of strength factors and opportunity factors, which shows a high level of variability, suggests that it is necessary to actively review it and reflect it in the policy.

School Consulting Model to Establish the Development Plan of Industrial High School and a Case Analysis (공업계열 고등학교의 발전계획 수립을 위한 학교컨설팅 모델 및 사례 분석)

  • Kim, Jinsoo
    • 대한공업교육학회지
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    • v.33 no.2
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    • pp.1-25
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    • 2008
  • In this study, theory of school consulting for founding the development strategy of industrial high school was explored, consulting model and performing technique model was suggested, case of consulting of industrial high school performed by the model and performing technique suggested. Up to now, research field of school consulting was instruction and supervision consulting mostly, there was not much school management consulting. In this paper, a school consulting model for industrial high school was developed, which was five step such as entry, diagnosis, action planning, action, and termination. A case of consulting for C technical high school applied by the consulting model suggested was analyzed, it will be used any other consulting project of industrial high school. According to the 5 step school consulting model, analysis of the present state of C technical high school, survey research, SWOT analysis, Issue Tree, school assesment were performed. In order to set up a development strategy for C technical high school, a table of problem and improvement based on issue tree was made, and then a Pay-Off Matrix was made out. Finally, a development plan of short and mid- and long-term for C technical high school was constructed.

A Study on Improvement of Specialized High School of Electrical Field-to-Work Transition by SWOT Analysis (전기·전자·통신 분야 특성화고등학교의 SWOT 분석을 이용한 학교에서 일터로의 전이 개선 방안)

  • Kim, Jinkwon;Woo, Sangho;Lee, Yongjin;Kim, Jinsoo
    • 대한공업교육학회지
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    • v.32 no.1
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    • pp.55-72
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    • 2007
  • The purpose of this study is to improve specialized high school of electrical field-to-work transition by a SWOT Analysis. The subject analyzed the curricula of 12 special highschool and surveyed 192 vocational teachers of them. In this study, a SWOT matrix was filled to improve transition from electric special high school to work, and the results was gotten as follows: First, the government should offer the military service special case for students of electric special high school, strengthen the course of CEO for the school master, and make the system to expand job training. Second, the provincial office of education should aid a functional training with a administrative ability and financial support, offer a list of industry visiting teachers to specialized high school, and promote a modification of the department according to a growth industry of the area. Third, each school should present a school education goal agreed with the purpose of specialized department and intensify the counselling of job selection and the application of the approved textbook.

A Case study on Reorganization of Specialized High School Through Workforce demand of Electric-Electronic-Communication Industry in Gyeonggi Province and SWOT Analysis (지역 기반 산업의 인력 수요와 SWOT 분석을 통한 특성화 고등학교 개편에 관한 사례연구)

  • Yi, Sang-Bong
    • 대한공업교육학회지
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    • v.36 no.2
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    • pp.65-84
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    • 2011
  • This Study was to conducted in order to suggest future direction for reorganization of Suwon ${\bigcirc}{\bigcirc}$ Women's High School as a vocational high school. The purpose of this Study was to provide suggestions for the Suwon ${\bigcirc}{\bigcirc}$ women's high school through workforce demand of electric-electronic-communication industry in Gyeonggi Province and SWOT Analysis. The findings of the study were as follows: First, the high school need to work out a educational strategy geared to workforce demand of region based electric-eElectronic-communication industry in Gyeonggi Province for students' employment. Second, the following two approaches are recommended for curriculum development to meet region based electric-eElectronic-communication industry in Gyeonggi Province for students' employment. (1) School curriculum development that is geared to a enterprise for students' employment. Demand of the enterprise is reflected when curriculum is developed under cooperation between school and enterprise. Specific knowledge, attitude and skills is emphasized to students according to demand of the enterprise. (2) school curriculum development that is geared to industry for students' employment. Demand of the electric-electronic-communication industry in Gyeonggi Province is reflected when curriculum is developed under cooperation between school and the electric-electronic-communication industry. Broader knowledge, attitude and skills is emphasized to students for the industry.

A Study of Establishing the Development Strategy of Construction Project Management System Using SWOT Analysis (SWOT분석을 통한 건설사업관리시스템 개발전략 수립에 관한 연구)

  • Kim, SeongJin;Ok, Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.86-93
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    • 2016
  • Information technology, such as IoT, Big Data, Drone, Cloud etc., is evolving every year. Information Society is changing Intelligence Society and Creative Society. A new Construction Projects Management System Roadmap is required because it is difficult to reflect the current IT environments based on the CALS(Continuous Acquisition & Life-cycle Support) master plan, which is performed to establish every five years since 1998. This study was prepared for the Roadmap with a focus on Construction Management System based on the 4th CALS master plan, which was performed to establish the 2012 year. To this end, the construction environment and several information systems were investigated and analyzed. The problems of the construction project information system were derived using SWOT analysis, the vision, goal, direction, strategy, main tasks, specific tasks, and timetable of the Construction Project Management System are presented. This roadmap is designed to be used as operational indicators of a future construction project management system.

A study on the Activation Schemes of Cold Chain Logistics System in Incheon Port (인천항 콜드체인 물류체계 활성화 방안에 관한 연구)

  • Kim, Hong-seop;Shang, Yufei
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.19-40
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    • 2019
  • Ports have been facing the adverse impacts of the global recession. In terms of imports, with a vast consumption hinterland, the Incheon Port has developed as the metropolitan's gateway. Additionally, the port's exports to China has been increasing due to a consistent increase in the demand of cold chain foods in the country. Considering the short distance between the Incheon Port and the ports in Northern China, the Incheon Port can serve as a logistics hub and a distribution center for exporting processed foodstuffs to China. The establishment of a cold chain logistics system at the Incheon Port will prove to be a robust strategy. After reviewing studies and interviews from various departments, this study suggested strengths, weaknesses, opportunities, and threats (SWOT) facing the Incheon Port, based on a SWOT analysis; it also recommended competitive strategies for the port. Additionally, the study used the analytic hierarchy process (AHP) to identify important factors such as the infrastructural, operational, cost, and technology factors. This study identified the infrastructural factor to be highly critical to the activation of the Incheon Port's cold chain system. Based on the results, the study proposed policies and strategy directions.