• Title/Summary/Keyword: SNS-7

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Analysis on Filter Bubble reinforcement of SNS recommendation algorithm identified in the Russia-Ukraine war (러시아-우크라이나 전쟁에서 파악된 SNS 추천알고리즘의 필터버블 강화현상 분석)

  • CHUN, Sang-Hun;CHOI, Seo-Yeon;SHIN, Seong-Joong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.25-30
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    • 2022
  • This study is a study on the filter bubble reinforcement phenomenon of SNS recommendation algorithm such as YouTube, which is a characteristic of the Russian-Ukraine war (2022), and the victory or defeat factors of the hybrid war. This war is identified as a hybrid war, and the use of New Media based on the SNS recommendation algorithm is emerging as a factor that determines the outcome of the war beyond political leverage. For this reason, the filter bubble phenomenon goes beyond the dictionary meaning of confirmation bias that limits information exposed to viewers. A YouTube video of Ukrainian President Zelensky encouraging protests in Kyiv garnered 7.02 million views, but Putin's speech only 800,000, which is a evidence that his speech was not exposed to the recommendation algorithm. The war of these SNS recommendation algorithms tends to develop into an algorithm war between the US (YouTube, Twitter, Facebook) and China (TikTok) big tech companies. Influenced by US companies, Ukraine is now able to receive international support, and in Russia, under the influence of Chinese companies, Putin's approval rating is over 80%, resulting in conflicting results. Since this algorithmic empowerment is based on the confirmation bias of public opinion by 'filter bubble', the justification that a new guideline setting for this distortion phenomenon should be presented shortly is drawing attention through this Russia-Ukraine war.

The Impact of Chinese Cultural Dispositions on the SNS eWOM Behavior (중국소비자의 문화성향이 SNSs 구전행동에 미치는 영향)

  • Lee, Youkyung
    • International Area Studies Review
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    • v.15 no.3
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    • pp.493-511
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    • 2011
  • This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

Application of Systems Engineering in Shipbuilding Industry in Korea

  • Kim, Jinil;Park, Jongsun
    • Journal of the Korean Society of Systems Engineering
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    • v.7 no.2
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    • pp.39-43
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    • 2011
  • Modern naval ships are large complex systems with the number of requirements ranges from thousands to tens of thousands. To build a quality ship, the satisfaction of the requirements should be traced. In most shipbuilding projects it is almost impossible to manage all the requirements without a proper CASE (computer aided systems engineering) tool. And for effective management of the shipbuilding project, the integrated database for technical data is very important. This paper describes how the requirements are managed, and the integrated database is built in the naval shipbuilding industry in Korea.

The Identification of Females Fans Identify with the Male Beauty Influencers in SNS - Focusing on Jacques Lacan's Gaze (SNS에 남성 뷰티 인플루언서를 향한 여성 팬의 동일시 - 라캉의 응시 이론을 중심으로)

  • LI LINGJIE
    • Trans-
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    • v.15
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    • pp.57-79
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    • 2023
  • This study aims to explore the strategies and effects of SNS images used by four popular male beauty influencers to gain identification with their female fans. The research selected four male beauty influencers, namely Li Jiaqi, Jeffree Star, James Charles, and Bretman Rock, with a high number of subscribers on Instagram, YouTube, and TikTok as of July 21, 2023. By observing the content they posted on SNS, the study analyzed the types, characteristics, and relevance of male beauty influencer images with their female fans using Lacan's gaze theory. Additionally, concepts related to gaze, such as the mirror stage, the screen, and objet petit a, were supplemented to conduct an in-depth analysis of the characteristics of male beauty influencer images and the motivations of female viewers. The study results suggest that male beauty influencers can maintain an intimate relationship, referred to as 'girl-friendship,' with their female fans through the identification formed by the homogeneity within the feminized mirror images. Furthermore, male beauty influencers can transform female viewers from being seen as objects to seeing them as subjects by presenting images that embrace diversity in gender identity, challenging the traditional notions of societal gender norms. Therefore, the images of male beauty influencers not only challenge gender stereotypes but also cater to the demands for independence and equality of modern young women, promote understanding of feminine gaze, and explore the potential for democratization and inclusivity on social media platforms from a new perspective.

A Study on the Difference between the Factors Affecting Happiness between the Baby Boom Generation and the Elderly Generation (베이비붐세대와 노인세대의 행복영향요인의 차이에 대한 연구)

  • Kim, So-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.591-602
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    • 2021
  • The purpose of this study is to compare and analyze the factors influencing happiness between the baby boom generation and the elderly generation, and to clarify the difference in the factors affecting happiness in old age. Thus, using the data of the '2019 Seoul Survey Urban Policy Indicators Survey', a total of 15,451 people including 7,831 baby boomers (born 1955-1963) and 7,620 seniors (born before 1954) were sampled. Through regression analysis, we analyzed what factors affect happiness. As a result of the analysis, family relations were the most influential factor of happiness in both groups, but next, satisfaction through participation in leisure activities for baby boomers and economic support for elderly generations had a great influence on happiness. In addition, the degree of participation in SNS, which has no effect on the baby boom generation, is a significant factor influencing happiness for the elderly, showing that participation in the digital environment is important to the elderly. In the results of this study, it was suggested that the baby boom generation and the elderly generation are significantly different in terms of group characteristics, and therefore their social needs for the pursuit of happiness in their old age should be approached differently.

Influence Factors of Online-Based Interpersonal Relationships by Developmental Level -Centered on Social Networking Service Users - (대인관계 발달 단계에 따른 온라인기반 대인관계에 미치는 영향요인 - 소셜네트워크 서비스(SNS) 사용자를 중심으로 -)

  • Heo, Song-Ji;Kim, Ja-Young;Jang, Hee-Jin;Ko, Hye-Young;Park, Su-E
    • Journal of Korea Game Society
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    • v.12 no.2
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    • pp.75-89
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    • 2012
  • In this paper, the correlation which is at work between affecting factors and interpersonal relationships' dimension depend on developmental level has been studied to search for clues about how to develop the online based interpersonal relationships -the fundamental aims of SNS related services- efficiently. People who'd ever entered into a relation through the 'online-based generated relationship' by SNS were divided into two groups on the development level. They were conducted a survey, and the results were derived using PLS statistics. As the result, 7 kinds of factors as social attraction, physical attraction, reciprocity, content quality, coexistence perception, information provision and similarity had an impact on the initial level of relationships, and 6 kinds of factors as social attraction, physical attraction, reciprocity, content quality, web appearance and coexistence perception had an impact on the developed level of relationships. This study could be utilized for the service design for facilitating interpersonal relationships efficiently by their level of development.

A Study on the Effect of the Interaction and Flow of Consumers within the Company SNS on the Consumers' Affection (기업 SNS 내 소비자의 상호작용과 몰입이 소비자의 애착에 미치는 영향에 관한 연구)

  • Kim, Han-Joo
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.231-250
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    • 2015
  • This study is about the effect of interaction and flow of consumers within the company SNS on the consumers' affection. Verification took place through empirical analysis based on the theoretical background. The following is the summary of the research results generated based on the research results. First, correlation between aspect of the motivation for the use of contents and interactivity is as follows. Mutual sense of solidarity (Hypothesis 1-1), influence (Hypothesis 1-2), connectivity (Hypothesis 1-3) and reactivity (Hypothesis 1-4) exerted positive(+) on the interaction. Second, correlation between aspect of the motivation for the use of contents and flow is as follows. Mutual sense of solidarity (Hypothesis 2-1), influence (Hypothesis 2-2) and connectivity (Hypothesis 2-3) exerted positive(+) effect on immersion. Meanwhile, reactivity (Hypothesis 1-4) was not statistically significant when it comes to flow. Third, interaction between contents characteristics and interaction exerted positive(+) positive on the interactivity of entertainingness (Hypothesis 3-1) and informativity (Hypothesis 3-2). Fourth, correlation between contents characteristics and flow was examined, which demonstrated that only informativity (Hypothesis 4-2) exerted positive(+) effect on the immersion. Meanwhile, entertainingness was not statistically significant when it comes to the immersion. Lastly, correlation between interaction, flow and affection is as follows. Correlation between interactivity and flow(Hypothesis 5) was not statistically significant while interactivity(Hypothesis 6) and Flow(Hypothesis 7) exerted positive(+) effect on the affection. This study presents diverse implications and significances to the working level people who use the company SNS based on these results.

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The Relationship Between the Life Stress and Smartphone Addiction in Nursing College Students (간호대학생의 생활스트레스와 스마트폰 중독 관련성)

  • Kim, Jong-Im
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.391-400
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    • 2019
  • This study was conducted to investigate the connections between life stress and smartphone addiction of nursing college students. The subjects included nursing college students in some areas. Data were collected in November and December, 2018 from a total of 240 subjects. Collected data were subjected to frequency, percentage, t-test, ${\chi}^2$-test, and ANOVA analyses to identify differences in smartphone addiction level and stress characteristics according to general characteristics. Correlations between smartphone addiction and stress characteristics were investigated by Pearson's correlation analysis, and factors influencing smartphone addiction were examined by hierarchical multiple regression analysis. The findings showed that independent variables had explanatory powers of 14.8% and 32.7% in Models 1 and 2, respectively. The study examined differences in smartphone addiction level according to the general characteristics of the subjects and found that female college students had a higher level of smartphone addiction than their male counterparts. The smartphone addiction level was high in those who were not satisfied with college life, used a smartphone for five hours or more a day, and spent many hours on SNS. Evaluation of differences in stress characteristics according to their general characteristics revealed female college students scored higher for stress characteristics. The means of the stress characteristics were also high for those who were not satisfied with college life, used a smartphone for many hours, and had a high risk of smartphone addiction. In conclusion, female gender, hours of smartphone usage and SNS, academic stress, and value stress were important factors influencing the smartphone addiction of nursing college students. These findings indicate the need to reinforce a stress management program for nursing college students and thus provide them with multifaceted support for stress management.

A study on 3D design and SNS developmenst using teddy bear character (테디베어 캐릭터를 응용한 3D 디자인 및 SNS 개발에 관한 연구)

  • Jeong, Yooseob
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.123-136
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    • 2021
  • Teddy bear is a typical rag doll which has been loved by people all over the world for more than 100 years based on its cute and friendly image. In addition, as it has been together for a long time with us, it is considered as a friend of people with memories of all ages and sexes, not just animal doll. Teddy bear has been developing its appearance and character continually playing a role as the symbol of society and issues of an era beyond toys, however it still remains in the image of stuffed toys. Therefore, more advanced teddy bear characters should be created in line with the current environment and market conditions that are undergoing major changes based on the Internet and smart phones. Thus, the concept of the character and the recent development of the market were reflected and the meaning and current image of teddy bears were analyzed to develop new teddy bear stories, worldviews, and characters through design process. And it was created 3D characters, videos, and SNS channels through the developed 3D character design and motion design. Furthermore, we want to take a look at the direction in which Korea's character business can develop in accordance with global changes and suggest the possibility of entering as a character powerhouse.

Structuring of Unstructured SNS Messages on Rail Services using Deep Learning Techniques

  • Park, JinGyu;Kim, HwaYeon;Kim, Hyoung-Geun;Ahn, Tae-Ki;Yi, Hyunbean
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.7
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    • pp.19-26
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    • 2018
  • This paper presents a structuring process of unstructured social network service (SNS) messages on rail services. We crawl messages about rail services posted on SNS and extract keywords indicating date and time, rail operating company, station name, direction, and rail service types from each message. Among them, the rail service types are classified by machine learning according to predefined rail service types, and the rest are extracted by regular expressions. Words are converted into vector representations using Word2Vec and a conventional Convolutional Neural Network (CNN) is used for training and classification. For performance measurement, our experimental results show a comparison with a TF-IDF and Support Vector Machine (SVM) approach. This structured information in the database and can be easily used for services for railway users.