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http://dx.doi.org/10.7583/JKGS.2012.12.2.075

Influence Factors of Online-Based Interpersonal Relationships by Developmental Level -Centered on Social Networking Service Users -  

Heo, Song-Ji (Dept. of Contents Design, Seoul Women's University)
Kim, Ja-Young (Dept. of Contents Design, Seoul Women's University)
Jang, Hee-Jin (Dept. of Contents Design, Seoul Women's University)
Ko, Hye-Young (Dept. of Contents Design, Seoul Women's University)
Park, Su-E (Dept. of Contents Design, Seoul Women's University)
Publication Information
Journal of Korea Game Society / v.12, no.2, 2012 , pp. 75-89 More about this Journal
Abstract
In this paper, the correlation which is at work between affecting factors and interpersonal relationships' dimension depend on developmental level has been studied to search for clues about how to develop the online based interpersonal relationships -the fundamental aims of SNS related services- efficiently. People who'd ever entered into a relation through the 'online-based generated relationship' by SNS were divided into two groups on the development level. They were conducted a survey, and the results were derived using PLS statistics. As the result, 7 kinds of factors as social attraction, physical attraction, reciprocity, content quality, coexistence perception, information provision and similarity had an impact on the initial level of relationships, and 6 kinds of factors as social attraction, physical attraction, reciprocity, content quality, web appearance and coexistence perception had an impact on the developed level of relationships. This study could be utilized for the service design for facilitating interpersonal relationships efficiently by their level of development.
Keywords
online-based relationship; developmental factors; Social Networking Service; relationship developmental stage;
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Times Cited By KSCI : 4  (Citation Analysis)
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