• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.95-114
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• 2015

Purpose: This study was tried to investigate a structural relationship among key impacting factors and usage in SNS of government institutions. It was designed to research the processing property of SNS, the emotional property of SNS, and the service property of SNS for the SNS usage. Based on the research framework from the relationships among intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS, the empirical research model and the hypotheses were established. Design/methodology/approach: Data for empirical study were collected from 453 of total distributed 500 by the structured questionnaire survey with SNS users of government institutions. The analysis was performed from effective 432 data, and the sample was mainly consisted of men, the thirty-old, and salesmen. Findings: The results showed that the emotional and service properties in intrinsic characteristics of SNS have a significantly positive effect to the value perception and the security variable in social psychological characteristics has a significant positive effects to the trust. Finally, the value perception has positive effects on both trust and use intention of government institutions' SNS. Meaning of these results is that intrinsic SNS characteristics, social psychological characteristics, and the attitude of government institutions' SNS have a significant effect on SNS usage.

• 한국컴퓨터정보학회논문지
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• 제20권7호
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• pp.77-84
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• 2015

The study is to investigate which features are perceived by Social Network Service(SNS) users as the most required one to further boost the usage of service, and to examine the perception of these features of SNS sites varies according to their demographic and service usage characteristics. The study also is to suggest a few of research propositions on the relationships between required features of SNS sites and characteristics of SNS users, based on statistical analyses. To accomplish these research purposes, the study defined characteristics of SNS users including demographic(gender, age) and service usage one(start time of service usage, service usage place), and required features of SNS sites(system, service, information, emotion) based on the literature review of SNS. The results show, based on the statistical analyses using survey questionnaire on Korean and Chinese SNS users, that there are differences in perception of required features of SNS sites among the respondents grouped by age, start time of service usage, service usage place. Finally, the study proposed three research propositions, based on the analysis result, that could be used in SNS related researches in the future.

• 한국정보시스템학회지:정보시스템연구
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• 제24권3호
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• pp.21-46
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• 2015

Purpose Social Network Service (SNS) users feel fatigue in process of using open type of SNS like Facebook and Twitter. Compared to the open SNS, the closed SNS takes an closed form to prevent privacy exposure, and they are more practical and advantageous to form deeper social relationships. This study attempt to examine the effects of the mobile closed SNS characteristics (such as usefulness, playfulness, perceived security, psychological privacy, social influence, and belonging) on the users' continuous SNS usage intention. Design/methodology/approach This study used a mixed methodology combining in-depth interviews and empirical validation to investigate the effects of the mobile closed SNS characteristics on the continuous SNS usage intention of users. Findings Analytical results from a survey of 210 mobile closed SNS users showed that except perceived security, the effects of the five SNS characteristics on continuous SNS usage intention were significant. These findings contribute to improving the quality of mobile closed SNS services and suggesting SNS related marketing strategies.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.207-224
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• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 한국콘텐츠학회논문지
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• 제20권3호
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• pp.506-514
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• 2020

본 연구는 MICE 산업(회의, 포상여행, 컨벤션, 전시 및 이벤트)에서 소셜네트워크서비스(SNS)의 이용의도에 영향을 미치는 요인과 성별차이를 분석하는 것이 목적이다. 본 연구에서는 MICE 산업, SNS 특성 그리고 기술수용모형(TAM)의 이론적 배경을 바탕으로 연구모형과 가설을 설정하였다. 본 연구에서는 MICE 참여경험을 가지고 있는 SNS 사용자를 대상으로 설문조사를 하였다. 가설검증 결과는 다음과 같다. 첫째, 정보제공성, 편리성, 서비스 품질, SNS 이용경험은 SNS 이용태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, SNS 이용태도는 SNS 이용의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 정보제공성과 서비스 품질은 남성이 여성보다 SNS 이용태도에 미치는 영향력이 더 크게 나타났고, 편리성과 SNS 이용경험은 여성이 남성보다 SNS 이용태도에 미치는 영향력이 더 큰 것으로 나타났다. 그리고 SNS 이용태도는 남성이 여성보다 SNS 이용의도에 더 큰 영향력이 있는 것으로 나타났다. 본 연구의 결과는 MICE 산업에서 SNS 이용의도와 관련된 다양한 시사점을 제공할 것이다.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.95-112
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• 2015

Spread of internet service had a huge effect on usage and spread of SNS world widely. Variety of the service has increased from human network managing to commerce, education, payment method and so on. Also, it is expanding its service territory to not only PC area but also that of mobile equipment with development of information technology. Spread of use on SNS provides existing corporations the expansion of service area. Late SNS starter companies are advancing in diverse way for attracting users by serving shopping, games and other services with association with SNS. Therefore, analysis on consumers' thought and pattern which analyze users' demand, service's function and contents and other factors in order to reflect on plans and operations of SNS is needed. On this perspective, this research is suggesting properties that are crucially related to sustained usage of SNS and study factors of SNS's characteristics that influence trust and satisfaction on SNS and continuous usage intent of SNS.

• 한국식품영양학회지
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• 제27권6호
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• pp.1182-1192
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• 2014

The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.

• Journal of Information Technology Applications and Management
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• 제25권2호
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• 디지털융복합연구
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• 제12권2호
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• pp.577-586
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• 2014

SNS가 사회전체에 미치는 영향이 커지면서 기업들도 SNS의 신속성, 공유성, 상호작용성 등에 관심을 갖고, 이를 어떻게 활용할 것인가에 대해 고민하기 시작했다. 본 연구도 SNS의 업무적 활용에 초점을 두고 과업 지원도구인 SNS와 과업과의 적합성, 사용자특성 그리고 성과와의 관계를 실증하고자 한다. 연구를 위해 과업-기술적합모형을 토대로 사회적 요소, 정보기술로서 SNS의 특성 그리고 사용자 특성을 고려하여 연구모형을 제안하였다. 연구결과 과업-매체 적합성에 직무특성, 가상능숙도, 매체특성 모두 유의한 영향관계를 가지며, SNS이용에는 가상능숙도와 SNS 특성 변수가 유의한 영향관계를 보였다. 또한 과업-매체 적합성은 SNS이용과 업무성과에, SNS이용은 업무성과에 유의한 영향을 미치는 것으로 나타났다. 본 연구를 통해 SNS의 전략적 활용은 업무성과 향상에 도움이 되며, SNS활용 전략 수립시에 개인특성이 고려되어야 함을 시사하고 있다.

• 지식경영연구
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• 제15권4호
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• pp.171-187
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• 2014

The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.