Browse > Article
http://dx.doi.org/10.9799/ksfan.2014.27.6.1182

Influence of SNS Usage Characteristics on Consumers' Dine-out Motivation, Restaurant Satisfaction, and Quality of Life  

Oh, Hyun-Jung (Major in Traditional Dietary Life Food, Graduate School of Traditional Culture and Arts, Sookmyung Women's University)
Yoon, Jiyoung (Le Cordon Bleu Hospitality Management, Division of Culture and Tourism, Sookmyung Women's University)
Jeong, Hee Sun (Major in Traditional Dietary Life Food, Graduate School of Traditional Culture and Arts, Sookmyung Women's University)
Publication Information
The Korean Journal of Food And Nutrition / v.27, no.6, 2014 , pp. 1182-1192 More about this Journal
Abstract
The object of this study was to employ effective marketing methods using SNS by determining how food-related SNS usage characteristics have influence on dine-out motivation and restaurant satisfaction and how this affects people's quality of lie. Survey respondents were men and women who have had used some kinds of food-related SNS. The survey included general characteristics of respondents, food-related SNS usage characteristics, dine-out motivation, restaurant satisfaction, and food-related quality of life. Food-related SNS usage characteristics were divided into convenience, effective time-spending, and informative; Dine-out motivation was sorted into entertainment motivation and social motivation by factor analysis. Analysis of the connections between the variables by AMOS showed that among food-related SNS usage characteristics, convenience did not have a significant influence on either entertainment or social motivation. Informative had a positive effect on entertainment motivation (p<0.05), but not on social motivation. On the other hand, effective time-spending through food-related SNS had an impact on both entertainment (p<0.001) and social (p<0.05) motivation. Moreover, the effect of dine-out motivation on restaurant satisfaction showed that entertainment motivation (p<0.05) and social motivation (p<0.01) both have significant influences on restaurant satisfaction. Also, restaurant satisfaction turned out to affect quality of life (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; (p<0.05). As a result of this study, the usage of food-related SNS did not directly influence customers' restaurant satisfaction and quality of life; however, it had an impact on dine-out motivation and gain pleasure of dining out and help improve the quality of life in the long run; thus, it is believed that marketing strategies thorough SNS by restaurant industry are required.
Keywords
SNS; dine-out motivation; restaurant satisfaction; quality of life;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Lim JW. 1992. Relationship marketing and relationship Merit. Marketing Research 7:173-195
2 Nam SK. 1999. Consumer Psychology. Hakjisa
3 Oliver RL. 1981. Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing 57:25-48
4 Park JH. 2011. Dining-out motivation and restaurant selection attributes by silver generation's lifestyles. Ph.D. Thesis, Keimyung Univ. Korea
5 Seo HS. 2009. Community festival and residents' quality of life: A case of paleolithic age festival on Yeoncheon county. MS Thesis, Kyunghee Univ. Korea
6 Shin HK, Shin JM, Lee H. 2011. A study on the factors influencing information sharing in the social network services. Journal of Information Science Theory and Practice 42: 137-156   과학기술학회마을   DOI
7 Tapscott D. 2008. Grown Up Digital: How the Net Generation is Changing Your World. McGraw-Hill
8 Teo TSH, Lim VKG, Lai RYC. 1999. Intrinsic and extrinsic motivation in internet usage. Omega 27:25-37   DOI   ScienceOn
9 The Federation of Korean Information Industries Research Study Team. 2006. What is social media?. Information Industry 242:52-55
10 National Internet Development Agency of Korea. 2009. SNS Using State Survey of Internet Users
11 Yang OK. 1997. Mental health and quality of life in aging. Journal of Social Sciences 1:101-131
12 Yoon TH. 2005. A study of the motivation for eating out & selection attributes. Journal of Foodservice Management 8:47-66
13 Choi EJ. 2007. The study of diners attitude on the choice of restaurant subject to their characteristics. MS Thesis, Kyunggi Univ. Korea
14 Kim YS, Shim MY. 2010. Effect of the attributes of selection toward family restaurants on the consumer's satisfaction and intention of revisiting the restaurant among single workers in their 20's -Focusing on lifestyle and motives-. Korean Journal of Human Ecology 19:103-117   과학기술학회마을   DOI
15 Korea Communications Commission. 2012. 2012 Survey on the Internet Usage. Available from http://isis.kisa.or.kr [cited 2014 December 05]
16 Koh HS, Kim JS, Jeong MY, Oh YJ, Lee SH. 2011. The effect of social network service's quality factors on user satisfaction and the intention to continued use. The Asian Journal on Quality 39:543-555   과학기술학회마을
17 Koh JC. 2007. How motivation to dine out effects consumption impulse and satisfaction: focusing on ethnic restaurants. MS Thesis, Kyunghee Univ. Korea
18 Koh JY, Song HJ, Woo JR. 2007. Segmenting female customers market visiting family restaurant through eating out motivation. Journal of Foodservice Management 10:71-89
19 Nae KY. 2010. Study on use motivation and gratification of mobile SNS users -Centering on Twitter and Me2day-. MS Thesis, Seogang Univ. Korea
20 Batra R. 1990. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters 2:159-170
21 Lee CO. 2009. Effect of eating-out motivation and selection attributes of Chinese restaurant on customer satisfaction and revisit -Focused on the area of Pusan-. MS Thesis, Dong-Eui Univ. Korea
22 Lee JS, Chun WB. 2005. The relationships among tourism activities, leisure satisfaction, psychological well-being, and subjective well-being. Journal of Tourism Sciences 28:149-172
23 Lee SG. 2005. Relationship between restaurant store image and purchase motivation. Journal of Hospitality and Tourism Studies 7:137-155
24 Jeong EH, Jang S. 2011. Restaurant experiences triggering positive electronic word-of-mouth(eWOM) motivations. International Journal of Hospitality Management 30:556-566
25 Kim KH, Yoon SH. 2012. Deriving the factors to affect the user satisfaction of SNS with a comparison for different service types. The Journal of Internet Electronic Commerce Research 12:125-143   DOI
26 Kang HW, Han DY, Kim JT. 2010. Relationship among participation degree, flow in leisure experience and quality of life of Wu-shu athletes. Journal of Korean Alliance of Martial Arts 12:135-145
27 Kim DJ. 2011. An empirical study on user satisfaction and the influencing factors for continuous usage of social network service. Ph.D Thesis, Chungang Univ. Korea
28 Kim JH. 2012. Impact of consumption experiences and emotions on customer satisfaction and repurchase intention of hotel restaurant customers. Journal of Tourism & Leisure Research 24:371-390
29 Kim KS. 2005. AMOS Structure Equation Model Analysis. Data Solution
30 Kim SJ, Jo YB. 2006. Effects of dining-out motives and attribute evaluation of restaurants on the intention of word of mouth and reusing. Korean Journal of Culinary Research 12:61-74   과학기술학회마을
31 Ahn DH, Han GJ. 2011. The effects of SNS (social networking service) quality on brand reputation, quality satisfaction and purchase intention in the foodservice industry. Journal of Foodservice Management 14:169-188
32 Kim YJ. 2010. The motivation to use according to the relationship formation of social network service: Focusing on Twitter and Me2DAY. MS Thesis, Hongik Univ. Korea
33 Hair JF, Anderson RE, Tatham RL, Black WC. 1998. Multivariate Data Analysis. 5th ed. Prentice-Hall
34 Chae SI. 2005. Social Science Search Methodology. B&M Books
35 Choi SM. 2009. Study on the effect of SNS (social network services) on the formation of social capital. MS Thesis, Sogang Univ. Korea
36 Glynn MW, Faulds DJ. 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52:357-365   DOI   ScienceOn
37 Henry A. 2001. Consumer Behavior & Marketing Action. 6th ed. Thomson Learning pp.227
38 Hwang JH, Lee SB. 2008. Correlation between motivation for eating out and selection attribute by family life cycle. Korean Academic Society of Hospitality Administration 2008: 239-252
39 Jansen BJ, Zhang M, Sobel K, Chowdury A. 2009. Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology 60:2169-2188   DOI   ScienceOn