• Knowledge Management Research
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• v.15 no.4
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• pp.171-187
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• 2014

The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.47-59
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• 2019

The purpose of this study was to investigate the relationship between demographic characteristics, self - esteem, and attachment instability (attachment anxiety, attachment avoidance) in the college students' SNS addiction tendency. To investigate the influencing factors on SNS addiction tendency of college students, we surveyed 330 college students at universities in the metropolitan area through offline and online questionnaires, and analyzed 271 valid ones. Frequency analysis, descriptive statistics, variance analysis, Pearson correlation analysis and multiple regression analysis were performed. The results of the analysis are as follows. First, 87.4% of college students used SNS, and the most used SNS was 'Facebook (82.3%)'. The most frequent use of SNS per day was 'over 1 hour ~ less than 2 hours (24.7%)'. Second, women had a significantly higher SNS addiction tendency than men. Third, self-esteem and SNS addiction tendency showed significant negative correlation. Fourth, attachment anxiety and attachment avoidance were positively correlated with SNS addiction tendency. Fifth, the self-esteem of college students affects negatively on the SNS addiction tendency and only the attachment anxiety among attachment instability affects the addiction tendency. Finally, we discussed the risk of SNS addiction according to the characteristics of university students.

• The Journal of Information Systems
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• v.22 no.2
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• pp.25-49
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• 2013

By virtue of the development and widespread of social network services, the importance of SNS for an individual's social capital formation as well as people's act of sharing information is increasingly highlighted. However, there are still few empirical studies on successful formation of SNS, people's attitude towards participation in SNS, and the brisk act of sharing information in the SNS as yet. This study performed an analysis that, in terms of forming the successful SNS, people's attachment to the group in SNS induces the attitude towards the participation in SNS, and the information-sharing act on the basis of the socio-psychological theory. For this purpose, this study carried out empirical study by dividing the influential factors into the attachment to online group, and attachment to the members in SNS group on the basis of trust. This study set up the component factors in trust as high-dimensional factors, and used SPSS 18.0 and SmartPLS 2.0 as analysis tools. Analysis results confirmed that group formation in SNS and people's attachment to the group were significantly influence attitude towards participation in SNS as well as information sharing behavior. This result implies that group formation in SNS plays an important role in active use of SNS.

• Journal of the Korean Data and Information Science Society
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• v.27 no.3
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• pp.763-772
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• 2016

This study was examined the influence of self-efficacy and attachment on SNS addiction tendency in college students. For this purpose 303 college students in Daegu completed the related survey. Data were collected from September 30 to October 20, 2013. Collected data were analyzed using SPSS 20.0. The major findings were as follow; 1) There were negative relationships among SNS addiction tendency and self-efficacy. 2) There were positive relationships among SNS addiction tendency and adult attachment. These results indicate that it is necessary to design intervention programs to increase self-efficacy and attachment stability in order to decrease college students' SNS addiction tendency.

• Korean Journal of School Psychology
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• v.17 no.3
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• pp.243-261
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• 2020

Fear of missing out (FoMO) refers to the desire to stay continually connected with what others are doing because they are afraid of missing the flow or not being included. Although FoMO has been recently proposed as a widespread phenomenon within social media, there has been few empirical research by which mechanism FoMO leads to social networking service (SNS) addiction. Therefore, this study examined whether FoMO mediated the relationship between adolescents' attachment and SNS addiction proneness. A total of 517 middle and high school students participated in the study and completed self-report questionnaires. Results showed that FoMO partially mediated the relationship between adolescents' parental attachment and SNS addiction proneness, whereas the relationship between adolescents' peer attachment and SNS addiction proneness was fully mediated by FoMO. These results suggest that unstable attachment might contribute to SNS addiction through FoMO, especially in case of peer attachment. Lastly, we discussed theoretical and practical implications of this study and suggestions for future research.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.848-861
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• 2014

This research was designed to conduct research to apprehend fashion brand's mobile SNS characteristics in depth and the related consumer psychology and behaviors such as brand attachment and brand loyalty. The fashion brand's mobile SNS characteristics were differentiated from the web-based fashion brand's SNS. This study targeted women in their 20s using mobile Facebook and mobile Twitter, and residing in Seoul or Gyeonggi province. Total 412 observations were collected through online survey. The major findings of the study were as follows. First, as the characteristics of fashion brand's mobile SNS, ease of fashion data storage, fashion recentness, fashion usefulness, and fashion accessibility were extracted. As the factors of the flow, time distortion/focused attention and playfulness were extracted. Second, the fashion recentness and fashion usefulness showed positive influence to time distortion/focused attention factor in the flow. All four fashion brand's mobile SNS characteristics showed positive influence to playfulness factor in the flow. Third, time distortion/focused attention factor and playfulness factor both showed positive influence to brand attachment and brand loyalty from using fashion brand's mobile SNS. Fourth, brand attachment had positive influence to brand loyalty from using fashion brand's mobile SNS. Based on the above results, this study provided practical ways to develop effective mobile SNS marketing strategies in fashion brand. Also, this study demonstrated feasible future contents and necessary improvement for fashion brand's mobile SNS, which holds marketing implications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.236-243
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• 2018

The purpose of this study was to investigate the mediating effects of parental attachment and ego resiliency in the tendency toward social networking site (SNS) addiction in college students. For this purpose, 382 college students in the Jeju area were surveyed and their responses analyzed. To analyze the collected data, structural equations were implemented using SPSS Statistics version 18.0. According to the results of the study, there is a significant negative correlation between attachment formation and SNS intoxication in college students, and a negative correlation between ego resiliency and SNS addiction. Also, there is a significant positive correlation between formation of parental attachment and ego resiliency in college students, indicating that parental attachment and ego resiliency are significant factors in lowering SNS addiction. Second, in order to examine the mediating effects of ego resiliency in the relationship between the formation of parental attachment and SNS addiction in college students, a research model and a competition model were established and verified. As a result, the relationship between parent attachment and SNS addiction was mediated completely, and the research model is more appropriate. These findings suggest that ego resiliency is of practical significance in seeking ways to improve the problem of SNS addiction in the future. In other words, overuse of SNSs by university students can lead to addiction, but strengthening ego resiliency enables sound SNS use.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.11-14
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• 2022

Purpose: The purpose of this study is to investigate the structural causal relationship between the SNS marketing attributes of luxury brands on brand awareness, brand involvement, and brand attachment. Research design, data and methodology: To this end, a survey was conducted on 427 users of large Internet communities and SNS. The results of the empirical analysis are summarized as follows. Results: First, among SNS marketing attributes, information, reliability, and update had a significant positive (+) influence on purchase intention. Second, among SNS marketing attributes, informativity, interaction, playability, and update had a significant positive (+) influence on brand recognition. Reliability, interaction, and update had a significant positive (+) effect on brand involvement. In addition, in brand attachment, playability and up-to-dateness had a significant positive (+) influence. Conclusions: Looking at the causal relationship between brand attitudes, there was a significant positive influence on brand involvement, and a significant positive influence on brand involvement, but the effect of brand awareness on brand attachment was not significant.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.466-475
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• 2015

This study examined the influence of social support perceived through SNS on teachers' adult attachment and occupational satisfaction. In order to do so, survey was conducted on teachers and a total of 103 sets of responses were used for final analysis. As a result of the study on social support perceived through SNS, with regards to adult attachment, it was shown that emotional support, informational support, and instrumental support have influence on attachment anxiety. With regards to attachment avoidance, emotional support was shown to have statistically effective influence. In addition, with regards to influence of social support perceived through SNS on occupational satisfaction, it was shown that emotional support and informational support have effective influence on occupational satisfaction. In conclusion and discussion, the implications and limitations of this study were suggested.

• Journal of Information Management
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• v.42 no.1
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• pp.137-156
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• 2011

In this paper, our goal is to examine the factors of user's satisfaction and information sharing in Social Network Services(SNS). Based on the theoretical framework like attachment theory and self-presentation theory, we develop and test a theoretical model, propose hypotheses and analyze the effects of emotional attachment and self-presentation on the satisfaction and information sharing of SNS users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that emotional attachment affects SNS users' satisfaction and information sharing. Further, information sharing is influenced by self-presentation of SNS users. Practical implications of these findings and future research implications are also discussed.