1 |
Rhee, Y. J.(2010). The effects of consumer brand identification and brand attachment to brand equity. Journal of the Korean Society of Clothing and Textiles, 34(5), 797-807.
과학기술학회마을
DOI
ScienceOn
|
2 |
Thomson, M. D., MacInnis, J., & Park, C. W.(2005). The ties that bind: measuring the strength of consumer's emotional attachments to brand. Journal of Consumer Psychology, 15(1), 77-91.
DOI
ScienceOn
|
3 |
Wallendorf, M., & Arnould, E. J.(1988). My favorite things: a cross-cultural inquiry into object attachment. Journal of Consumer Research, 14(March), 531-547.
DOI
ScienceOn
|
4 |
Yang, J. H.(2012). A study on the effects of mobile SNS service quality on the intention to continued use and recommendation. The e-Business Studies, 13(4), 313-337.
DOI
|
5 |
Yu, S. K., & Kim, K. B.(2012). The effects of actual and ideal self-congruence on brand loyalty: the mediating role of brand attitude and emotional brand attachment. Korean Corporation Management Review, 44, 283-303.
|
6 |
Belk, R. W.(1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
DOI
ScienceOn
|
7 |
Ahn, K. H., Lee, J. E., & Jeon, J. E.(2009b). The path model of brand attitude and brand attachment. The Korean Journal of Advertising, 20(5), 67-89.
|
8 |
Ahn, K. Ho., Lee, J. E., & Jeon, J. E.(2009a). The effects of luxury brand-self identification on brand attachment and brand commitment: the moderating role of regulatory focus. Asia Marketing Journal, 10(4), 1-33.
|
9 |
Ball, A. D., & Tasaki, L. H.(1992). The role and measurement of attachment in consumer behaviour. Journal of Consumer Psychology, 1(20), 155-172.
DOI
ScienceOn
|
10 |
Chaudhuri, A., & Holbrook, M. B.(2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
DOI
ScienceOn
|
11 |
Chen, H.(2000). Exploring web users' on-line optimal flow experience. Unpublished doctoral dissertation, University of Texas, Austin.
|
12 |
Csikszentmihalyi, M.(1977). Play and intrinsic rewards. Journal of Humanistic Psychology, 15(3), 41-63.
|
13 |
Cho, J. K.(2011). A study of the app marketing on the mobile media: '4R' branded application using case study. A Journal of Brand Design Association of Korea, 9(2), 318-326.
|
14 |
Facebook acquired the augmented reality company in $2billion.(2014, March 26). inews24. Retrieved May 23, 2014, from http://news.inews24.com/php/news_view.php?g_serial=811503&g_menu=020600&rrf=nv
|
15 |
Choi, M. Y.(2011). The effect of new luxury fashion brand' product benefit on brand loyalty and brand commitment: focus on dual path model by brand attitude and brand attachment. Fashion & Textile Research Journal, 13(5), 717-727.
과학기술학회마을
DOI
ScienceOn
|
16 |
Duan, Xinrui(2013). The effective of smartphone-based mobile social network service quality on user satisfaction. Unpublished master's thesis, Korea University, Seoul.
|
17 |
Fournier, S.(1998). Consumer and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.
DOI
ScienceOn
|
18 |
Han, G. S.(2010). A study on the structural relationship between utilization motivation of online brand community and the flow, community identification, brand attachment. Management Information Systems, 29(2), 27-52.
|
19 |
Han, S. L., Shim, J. H., Kim, J. S., & Lee, J. H.(2005). The study of the effect on the brand loyalty by the activity and type of brand community. Korea Academy of Marketing Science, 569-588.
|
20 |
Hoffman, D. L., & Novak, T. P.(1996). Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing, 60(3), 50-68.
DOI
ScienceOn
|
21 |
Kim, J. A.(2012). A study on fashion products purchase decision making of fashion products using mobile social network service. Unpublished master's thesis, Kookmin University, Seoul.
|
22 |
Hong, D. P., & Woo, W. T.(2008). Survey on mobile augmented reality systems. Communications of the Korean Institute of Information Scientists and Engineer, 26(1), 88-97.
|
23 |
Hong, I. S.(2010). The real and the virtual meet at phone. LG Business Insight.
|
24 |
Hwang, J. S.(2008). The relationships among clothing benefits sought, brand attachment, and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(11), 1704-1714.
과학기술학회마을
DOI
ScienceOn
|
25 |
Hwang, J. S., & Lee, J. M.(2011). The effect which cosmetic brand shop experience marketing makes on brand satisfaction, attachment and loyalty. Journal of The Korean Society of Cosmetology, 17(6), 1086-1096.
|
26 |
Hwang, Y. S.(1999). A study on the theoretical model about formation of flow using web. Unpublished doctoral dissertation, Sungkyunkwan University, Seoul.
|
27 |
Jung, J. E., Choo, H. J., & Lee, H. K.(2013). The effects of fashion mobile word-of-mouth: focus on Facebook. Journal of the Korean Society of Clothing and Textiles, 37(2), 186-201.
과학기술학회마을
DOI
ScienceOn
|
28 |
Kim, J. H.(2013). The study of the effects of the enterprise mobile social network service on user satisfaction and the continuous use intention. Unpublished doctoral dissertation, Hoseo University, Cheonan.
|
29 |
Kim, J. H., & Ha, K. S.(2012). The study of the effects of the enterprise mobile social network service on user satisfaction and the continuous use intention. The Journal of Digital Policy & Management, 10(8), 135-148.
과학기술학회마을
|
30 |
Kim, J. Y.(2012). A study on smart phones uses and flow formation factors: from the perspective of user experience design factors. Unpublished doctoral dissertation. Ewha Womans University, Seoul.
|
31 |
Kim, S. H., & Yang, J. H.(2012). The study on the social network service quality of companies in mobile environment: focusing on the difference of recognition depending on the level of commitment and loyalty. Journal of Commerce and Information, 14(3), 539-558.
과학기술학회마을
|
32 |
Kim, S. J., & Kim, J. S.(2009). The effect of consumer's brand attachment of fashion luxury product on brand loyalty. Journal of Costume Culture, 17(1), 1-14.
과학기술학회마을
|
33 |
Lee, H. S., Kim, H. J., & Lee, J. G.(2012). A study on the influence of SPA(Speciality store retailer of Private Label Apparel) brand buying experience on brand loyalty. Academy of Customer Satisfaction Management, 14(1), 101-123.
|
34 |
Korea Communications Commission & Korea Internet & Security Agency(2010). Survey on the use of micro-blogging. Second Planning Report on the Internet Issue.
|
35 |
Korea Internet & Security Agency.(2009). Internet and security.
|
36 |
Korea Internet & Security Agency.(2012). 2012 Survey on the internet usage.
|
37 |
Lee, J. E., & Jeon, J. E.(2009). Who are more likely to be addicted to brand?: individual factors associated with brand addiction. Korean Journal of Psychology, 10(3), 559-580.
|
38 |
Lee, J. E., Jeon, J. E., & Yoon, J. Y.(2010). Does brand experience affect consumer's emotional attachments?. Asia Marketing Journal, 12(2), 53-81.
|
39 |
Lee, S. H., & Sim, J. Y.(2005). Consumer-brand relationship and the effects of brand attachment on brand loyalty. Korea Distribution Association, 153-170.
|
40 |
Lee, S. H.(1999). A study on the causal model of internet advertising effect : based on the flow experience determinants. Unpublished doctoral dissertation, Kyunghee University, Seoul.
|
41 |
Lee, S. Y., & Jung, L. S.(2010). An exploratory study on social network services in the context of web 2.0 period. Management Information Systems, 29(4), 143-167.
|
42 |
Lee, Y. J.(2012). The effects of social media engagement on attitude toward social media advertising and advertising avoidance. Unpublished master's thesis, Sungkyunkwan University, Seoul.
|
43 |
Lee, Y. J., & La, S. A.(2002). An exploratory study on the difference between users vs. non-users: brand personality-brand identification-brand equity model. Korea Marketing Review, 17(3), 1-33.
|
44 |
Novak, T. P., Hoffman, D. L., & Yung, Y.(1999). Measuring the flow construct in online environments: a structural modeling approach. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.203.4000&rep=rep1&type=pdf
|
45 |
Lee, Y., & Rhee, Y. J.(2013). An experimental qualitative study on the characteristics of fashion brand's mobile SNS: Focusing on mobile Facebook. The Research Journal of the Costume Culture, 21(6), 87-890.
과학기술학회마을
DOI
ScienceOn
|
46 |
Na, S. J.(2012). A study on user satisfaction and willingness to ongoing use according to mobile SNS's characteristics: focused on machinery industry workers. Unpublished master's thesis, Hansung University, Seoul.
|
47 |
National Information Society Agency(2010). Paradigm shift in the era of smart, and ICT strategy. Seoul: Nation Information Society Agency.
|
48 |
Oliver, R. L.(1993). Cognitive, affective and attribute bases of the satisfaction response. Journal of Consumer Research, 20(December), 418-430.
DOI
ScienceOn
|
49 |
Novak, T. P., Hoffman, D. L., & Yung, Y.(2000). Measuring the customer experience in online environments: a structural modeling approach. Marketing Science, 19(1), 22-42.
DOI
ScienceOn
|
50 |
Ohta, Y., & Tamuram, H.(1999). Mixed reality: merging real and virtual worlds. New Yorks: Springer-Verlag.
|
51 |
Oliver, R. L.(1999). Whence consumer loyalty?. Journal of Marketing, 63(Special Issue), 33-43.
|
52 |
Park, C.(2008). A critical review of flow researches in online consumer behavior. Journal of Consumer Studies, 19(2), 65-92.
|
53 |
Park, S. Y.(2013). A study of smartphone users' flow experience on types of use motivation and degree of usage. Korean Journal of Broadcasting & Telecommunications Research, (81), 97-126.
|
54 |
Sim, S. H., & Moon, J. Y.(2012). A study on mobile SNS attributes effects on information share, relationship formation, and user satisfaction. Journal of the Korean Society for Quality Management, 40(1), 60-72.
과학기술학회마을
DOI
ScienceOn
|
55 |
Park, S. Y., & Lee, H. J.(2009). Mediating roles of brand identification and brand attachment in the model of the influence of congruence between brand personality and self-image on brand loyalty. Journal of Consumption Culture, 12(2), 19-37.
DOI
|
56 |
Park, S. Y., Cung, K. H., & Park, G. J.(2012). The effects of consumer's identification with the corporate personality on brand attachment and loyalty. Korean Corporation Management Review, 41, 25-40.
|
57 |
Sung, J. H.(2012). A study on the effect of motive for using mobile SNS on the flow for using mobile SNS. Unpublished master's thesis, Yonsei University, Seoul.
|