• Title/Summary/Keyword: SNS 정보 특성

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Analysis of the Severity of Self-Esteem Reduction Using Text Mining (텍스트 마이닝을 이용한 자존감 저하의 심각성 분석)

  • Kim, Beom-su;Hwang, Yeong-bin
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.47-51
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    • 2021
  • In this study, we try to find out and analyze the results of reduced self-esteem and loss using text mining. Physical health is important, of course, but these days, mental health is considered more important. In order for the mind to be healthy, it is important to have self-esteem and self-confidence first. Self-esteem decreases, and if lost, it directly leads to depression. If depression is severe, the worst will lead to self-harm and suicide. However, more and more people are committing suicide these days because both ordinary people and entertainers cannot overcome depression. For this reason, the seriousness of depression and loss of self-esteem are also considered important and become an issue. Therefore, we want to collect data for a certain period of time through Naver, Instagram, and Twitter searches and extract the words of the data to anticipate and analyze the cause of loss of self-esteem, how serious the recent depression is, and what the consequences of loss of self-esteem are.

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Cluster Analysis for E-Government User Typology: By Purpose of Use, Channel of Use, and Perception of Information & Communication Technology (전자정부 이용자 유형화를 위한 군집분석: 전자정부 이용 목적, 이용채널, 정보통신기술에 대한 주관적 인식을 기준으로)

  • Kim, Si-jeoung;Kim, Hyun-Joon
    • Informatization Policy
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    • v.31 no.3
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    • pp.48-71
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    • 2024
  • In the modern era of digital sophistication, effective public administration warrants a citizen-centric approach that not only anticipates the needs of public service users but also comprehends their behaviors in undertaking proactive measures to deliver public services as needed. This study adopts a typological perspective by viewing e-government users as distinct consumer groups with individualized demands, behavioral tendencies, and perceptual attributes. Utilizing data from a 2021 survey on e-government service utilization, a two-step cluster analysis was conducted to delineate user typology through an empirical study. The analysis incorporated variables such as the purpose of using e-government, selected e-government channels, subjective perceptions of technological risk, and personal innovativeness. Accordingly, e-government users were classified into five distinct typological groups labeled "Unilateral Active Users Geared to Social Media," "Versatile Power Users," "Unilateral Pragmatic Active Users," "Occasional Passive Users," and "Minimal Users." This typological differentiation of e-government user groups is intended to help identify unique user demands and characteristics so as to facilitate the delivery of tailored e-government services and informed policy decisions catering to the diverse needs of users.

A Comparative Study of Information Delivery Method in Networks According to Off-line Communication (오프라인 커뮤니케이션 유무에 따른 네트워크 별 정보전달 방법 비교 분석)

  • Park, Won-Kuk;Choi, Chan;Moon, Hyun-Sil;Choi, Il-Young;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.131-142
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    • 2011
  • In recent years, Social Network Service, which is defined as a web-based service that allows an individual to construct a public or a semi-public profile within a bounded system, articulates a list of other users with whom they share connections, and traverses their list of connections. For example, Facebook and Twitter are the representative sites of Social Network Service, and these sites are the big issue in the world. A lot of people use Social Network Services to connect and maintain social relationship. Recently the users of Social Network Services have increased dramatically. Accordingly, many organizations become interested in Social Network Services as means of marketing, media, communication with their customers, and so on, because social network services can offer a variety of benefits to organizations such as companies and associations. In other words, organizations can use Social Network Services to respond rapidly to various user's behaviors because Social Network Services can make it possible to communicate between the users more easily and faster. And marketing cost of the Social Network Service is lower than that of existing tools such as broadcasts, news papers, and direct mails. In addition, Social network Services are growing in market place. So, the organizations such as companies and associations can acquire potential customers for the future. However, organizations uniformly communicate with users through Social Network Service without consideration of the characteristics of the networks although networks have different effects on information deliveries. For example, members' cohesion in an offline communication is higher than that in an online communication because the members of the offline communication are very close. that is, the network of the offline communication has a strong tie. Accordingly, information delivery is fast in the network of the offline communication. In this study, we compose two networks which have different characteristic of communication in Twitter. First network is constructed with data based on an offline communication such as friend, family, senior and junior in school. Second network is constructed with randomly selected data from users who want to associate with friends in online. Each network size is 250 people who divide with three groups. The first group is an ego which means a person in the center of the network. The second group is the ego's followers. The last group is composed of the ego's follower's followers. We compare the networks through social network analysis and follower's reaction analysis. We investigate density and centrality to analyze the characteristic of each network. And we analyze the follower's reactions such as replies and retweets to find differences of information delivery in each network. Our experiment results indicate that density and centrality of the offline communicationbased network are higher than those of the online-based network. Also the number of replies are larger than that of retweets in the offline communication-based network. On the other hand, the number of retweets are larger than that of replies in the online based network. We identified that the effect of information delivery in the offline communication-based network was different from those in the online communication-based network through experiments. So, you configure the appropriate network types considering the characteristics of the network if you want to use social network as an effective marketing tool.

The Effects of Game User's Social Capital and Information Privacy Concern on SNGReuse Intention and Recommendation Intention Through Flow (게임 이용자의 사회자본과 개인정보제공에 대한 우려가 플로우를 통해 SNG 재이용의도와 추천의도에 미치는 영향)

  • Lee, Ji-Hyeon;Kim, Han-Ku
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.21-39
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    • 2018
  • Today, Mobile Instant Message (MIM) has become a communication means which is commonly used by many people as the technology on smart phones has been enhanced. Among the services, KakaoGame creates much profits continuously by using its representative Kakao platform. However, even though the number of users of KakaoGame increases and the characteristics of the users are more diversified, there are few researches on the relationship between the characteristics of the SNG users and the continuous use of the game. Since the social capital that is formed by the SNG users with the acquaintances create the sense of belonging, its role is being emphasized under the environment of social network. In addition, game user's concerns about the information privacy may decrease the trust on a game APP, and it also caused to threaten about the game system. Therefore, this study was designed to examine the structural relationships among SNG users' social capital, concerns about the information privacy, flow, SNG reuse intention and recommendation intention. The results from this study are as follow. First of all, the participants' bridging social capital had a positive effect on the flow of an SNG, but the bonding social capital had a negative effect on the flow of an SNG. In addition, awareness of information privacy concern had a negative effects on the flow of an SNG, but control of information privacy concern had a positive effect on the flow of an SNG. Lastly, the flow of an SNG had a positive effect on the reuse intention and recommendation intention of an SNG. Also, reuse intention of an SNG had a positive effect on the recommendation intention. Based on the results from this study, academic and practical implications can be drawn. First, This study focused on KakaoTalk which has both of the closed and open characteristics of an SNS and it was found that the SNG user's social capital might be a factor influencing each user's behaviors through the user's flow experiences in SNG. Second, this study extends the scope of prior researches by empirically analysing the relationship between the concerns about the SNG user's information privacy and flow of an SNG. Finally, the results of this research can provide practical guidelines to develop effective marketing strategies considering them for SNG companies.

A Study on the Using of Social Network Services of Libraries in Korea (국내 도서관의 소셜네트워크서비스 실태조사)

  • Byeon, Hoi-Kyun;Cho, Hyun-Yang
    • Journal of Korean Library and Information Science Society
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    • v.44 no.4
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    • pp.255-275
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    • 2013
  • This study aims to examine the case of using the social network services in the korea library, and then search the type of social network services and the status of it's introduction. It is used to the study of the introduction and the invigoration of social network services on the compatible library. First, we extracted the list of four type's high level management libraries from 2010 to 2012. Second, we examined the website's homepage of the list of 32's university library, 41's public library, 40's school library, 9's special library. Third, the result of analysis identified the feature and difference of the using the social network services of these libraries. Fourth, on the base of the result, it suggested some items of introduction's issue and the directions of future research.

A Survey on Long-Term Preservation of Composite Electronic Records with Heterogeneous Electronic Records (이질적 전자기록물로 구성된 복합전자기록물 장기보존에 관한 연구 조사 및 분석)

  • Hwang, Yun-Young;Lee, Kyu-Chul
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.1-24
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    • 2013
  • Since the introduction of e-Government in Korea, government departments and public sectors produced a diversity of electronic records. In addition, they generated new electronic records (we are called composite electronic records(CERs)) which are composed of disparate electronic records. Typical examples of CERs are the records of Social Network Services (SNS). Currently, most of the government departments in Korea uses the Facebook Page to announce their policy and to collect feedback from the people. In addition, many CERs are created and produced. However, the government of Korea has no preservation policies about CERs. It causes problems with losing or neglecting a lot of information. Therefore, we presented the type and the characteristics of CERs which are produced by government departments of Korea. Moreover, we analyze and represent the researches of CERs preservation. Finally, we proposed the mechanism to preserve of CERs in Korea.

Effect of Mobile Advertising Characteristics on the Continuity and Avoidance Intention of Mobile Advertisement (모바일 광고특성이 모바일광고 지속의도와 회피의도에 미치는 영향)

  • Moon, Jun-Hwan;Lee, Sin-Bok;Lee, Jae-Beom
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.1
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    • pp.237-252
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    • 2017
  • This study suggests a strategy to provide effective mobile advertising marketed by identifying factors affecting the use and avoidance intention of mobile advertising on SNS. This article has three main findings. First, each factor of usefulness, novelty and irritation have a significant effect on satisfaction and usefulness, clutter and irritation factor have a significant effect on dissatisfaction. Second, satisfaction and dissatisfaction of mobile advertising exist at the same time, and it is confirmed that they are considered when consumers use mobile advertising. The third finding is that effective mobile advertising avoids the boredom of ads through moderating irritation and should be used in fresh form with more useful information than other ads' form. The result of this study should be an important criterion that mobile advertising providers make advertisements that consumers want in the future.

Scenario for sudden change in North Korea! : Comparing North Korea with countries of Jasmine Revolution (북한 급변사태 시나리오 I : 재스민혁명 국가들과 북한의 비교를 중심으로)

  • Lee, Dae Sung
    • Convergence Security Journal
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    • v.17 no.1
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    • pp.63-68
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    • 2017
  • The Jasmine Revolution started from Tunisia in January 2011 has brought many changes into countries in North Africa and Middle East. We need to study the causes of the revolution. First, the kings and dictators in those countries oppressed the opposition parties and the media aiming for long-term seizure of power. The power concentrated on specific people produced illegalities and corruption. Secondly, most of the national income of those countries belonged to kings and dictators producing problems during the distribution of the income. Especially, with the decrease of oil price in 1990s and the increase of the price of daily necessities in 2000s people lost their credits on their governments. Lastly, the number of people in those countries using the Internet has increased by 4,863% from 2000 to 2010. The expansion of social network services such as Facebook and Twitter was one of factors that made the information control by those countries difficult. We should think about the possibility of sudden change in North Korea. It is necessary to compare and analyze the political, economic and social characteristics between those countries and North Korea. It shouldn't be just a simple comparison or analysis. It should provide basic data for objective and quantified index development in relation to sudden change in North Korea.

The Pattern of Labor Migration in Ansan and Their Local-Social Relationship (안산지역 이주노동자의 노동이주 유형과 지역-사회관계)

  • Lee, Taejeong
    • Korean Journal of Labor Studies
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    • v.24 no.3
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    • pp.73-107
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    • 2018
  • The purpose of this study is to shed light on the characteristics of the social relations of migrant workers in the Ansan area and the factors for the construction of those characteristics. The social relations of migrant workers in the Ansan area are affected by the Korean government's policy of EPS, a short-term rotation policy and its ban on the settlement of migrant workers. These workers are likely to form a temporary and bounded social relationship. The bounded social relationship of migrant workers to society is one of the major factors that put them in social poverty. Ethnic communities, support organizations for migrant workers, and local government agencies have assumed the task of helping build the network among migrant workers of various ethnic backgrounds as well as aiding their participation in local social activities. The status of a temporary resident is the prime reason for spatial exclusion and social poverty among migrant workers. To prevent the exacerbation of these phenomena, this study suggests that the government reconsider its short-term work permit policy for less skilled workers.

A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.42 no.2
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    • pp.251-276
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    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

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