• Journal of Intelligence and Information Systems
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• v.27 no.3
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• pp.113-137
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• 2021

According to the clear potential of mobile banking growth, many studies related to this are being conducted, but in Korea, it is concentrated on the analysis of technical factors or consumers' intentions, behaviors, and satisfaction. In addition, even though it has a strong customer base of 20s, there are few studies that have been conducted specifically for this customer group. In order for mobile banking to take a leap forward, a strategy to secure various perspectives is needed not only through research on itself but also through research on external factors affecting mobile banking. Therefore, this study analyzes impulsiveness, credit card use, and SNS addiction among various external factors that can significantly affect mobile banking in their 20s. This study examines whether the relationship between impulsiveness and mobile banking usage depends on whether or not a credit card is used, and checks whether a customer's impulsiveness is possible by examining whether a credit card is used. Based on this, it is possible to establish new standards for classification of marketing target groups of mobile banking. After finding out the static or unsuitable relationship between whether to use a credit card and impulsiveness, we want to indirectly predict the customer's impulsiveness through whether to use a credit card or not to use a credit card. It also verifies the mediating effect of SNS addiction in the relationship between impulsiveness and mobile banking usage. For this analysis, the collected data were conducted according to research problems using the SPSS Statistics 25 program. The findings are as follows. First, positive urgency has been shown to have a significant static effect on mobile banking usage. Second, whether to use credit cards has shown moderating effects in the relationship between fraudulent urgency and mobile banking usage. Third, it has been shown that all subfactors of impulsiveness have significant static relationships with subfactors of SNS addiction. Fourth, it has been confirmed that the relationship between positive urgency, SNS addiction, and mobile banking usage has total effect and direct effect. The first result means that mobile banking usage may be high if positive urgency is measured relatively high, even if the multi-dimensional impulsiveness scale is low. The second result indicates that mobile banking usage rates were not affected by the independent variable, negative urgency, but were found to have a significant static relationship with negative urgency when using credit cards. The third result means that SNS is likely to become addictive if lack of premeditation or lack of perseverance is high because it provides instant enjoyment and satisfaction as a mobile-based service. This also means that SNS can be used as an avoidance space for those with negative urgency, and as an emotional expression space for those with high positive urgency.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.364-373
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• 2014

The relationship between a service provided via the information system and user satisfaction has been thought of as an important factor for the development of a new service for the information system. In this study, the twelve new key services that are applicable to national R&D report system were derived by web environment changes in step with IT technology developments in order to support the new service for the user. The twelve new key services are as follows; semantic search service for national R&D report, associated report service, RSS service, mesh-up service, topic-map service, open API service, personalized service, collective intelligence service, SNS service, unstructured data service, detailed search service, mailing service. To assess the quality attribute of the twelve new key services in the national R&D report system, a survey was performed. In conclusion, a stepwise service plan for the national R&D report system was proposed which would use the satisfaction coefficient and the results of the service classification. The following step-by-step service should be developed by in this way. The unstructured data service, personalized service, associated report service, topic-map service, open API service, and the collective intelligence service are needed to develop the first step and RSS service, mesh-up service, semantic search service for the national R&D report, mailing service, detailed search service, and SNS service are needed to develop the second step.

• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.127-139
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• 2013

Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.

• Journal of The Korean Association of Information Education
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• v.19 no.3
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• pp.261-270
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• 2015

In this paper, a strategy of cooperation activities was conducted to analyze on the impact of what effect appears in teacher training. We classified with satisfaction, effectiveness and academic achievement as effects of teacher training. We were divided into three groups that are cooperative-reflection activity group using the SNS, self-reflection activity group and general training group. Depending on the type of reflection activity, we have one-way ANOVA analysis for the effectiveness of teacher training. By the results of the analysis, we found to have a positive impact that cooperative reflection activity group were more an academic achievement, satisfaction and effectiveness of training. Accordingly, we have found the SNS-based collaborative reflection activity is very effective in teacher training.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.217-222
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• 2021

Recently, trust in online transactions and corporate trust are most important at the corporate level as social overhead capital in commercial transactions using digital devices such as online, mobile, and SNS platforms. Therefore, this study used data from the Korea Consumer Agency's consumer policy indicators to identify the impact of digital consumption trust and corporate responsibility trust on the satisfaction of information and communication products and services. According to the analysis, trust in digital consumption conditions and responsibility of companies have a positive impact on satisfaction of information and communication devices and satisfaction of information and communication services. In addition, it was found that trust in corporate responsibility has a greater impact on satisfaction of information and communication devices and satisfaction of information and communication services than trust in digital consumption conditions. Theoretical and practical implications for these findings and suggestions for future research were presented.

• Journal of the Korean Society of Radiology
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• v.16 no.5
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• pp.639-647
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• 2022

This study analyzed the job characteristics of radiological technologists in charge of ultrasound examinations in the Yeongnam region. The measuring tool used in the study was a questionnaire, and the subjects were radiological technologists in charge of ultrasound examination at medical institutions located in the Yeongnam region from August 01 to November 30, 2021. In consideration of the COVID-19 situation, statistical analysis was performed using the SPSS/PC Ver 18.0 program using e-mail and SNS in a non-face-to-face manner with 158 questionnaires. As a result of analyzing the job characteristics of the radiological technologists in charge of ultrasound examination, the job satisfaction was 3.24±0.61. In the effect of job characteristic factors on job satisfaction, professional position, self-esteem, and trust relationship formation were found to be higher than the average of 3.0. However, as the dissatisfaction factor, compensation and appropriateness of work were cited. Therefore, in order to improve the job characteristics and satisfaction level of radiological technologists in charge of ultrasound examinations, it is necessary to do their best to improve the appropriate work environment of medical institutions and to continuously secure professionalism of radiological technologists in charge of ultrasound examinations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.192-202
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• 2019

This study was a descriptive study to investigate the factors influencing on self-esteem, ego resilience, impulsivity and life stress on smartphone addiction among college students. The subjects include college students in some areas. Data was collected in November and December, 2018. Total 231 college students were analyzed in the study. Collected data was analyzed in frequency, percentage, and t-test to examine differences in smartphone addiction according to general characteristics. Pearson's correlation was performed to examine correlations between smartphone addiction and main variables, and the factors influencing smartphone addiction were analyzed in multiple regression. The findings show that genera, satisfaction with college life, hours of using a smartphone, hours of using SNS, ego resilience, impulsivity, and life stress had significant effects on smartphone addiction. The study examined relations between general characters and smartphone addiction and found that the level of smartphone addiction was high in female college students, those who were not satisfied with college life, and used a smartphone and SNS for many hours. Ego resilience had negative correlations with smartphone addiction, and impulsivity and life stress had positive correlations with it. Multi-variate regression analysis results show that gender, ego resilience, and life stress were factors that had important influences on the smartphone addiction of college students, having explanatory power of 35.6%. In short, colleges and universities need to develop a school-level program to improve the college life of students and reduce their stress to the minimum and create an environment of encouraging them to grow power of controlling their lives so that they can prevent smartphone addiction.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.416-430
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• 2014

As the online word-of-mouth(WOM) using SNS has significant influence on consumer decision-making, the hospitality industry including the restaurant industry has actively used SNSs as one of major marketing tools. While researchers have focused on impacts of the online WOM, there is little research on motivations to provide WOM and its impacts on the WOM providers. The purpose of this study is to examine whether sharing the restaurant experience on Facebook, the representative SNSs, can change customer satisfaction and intentions to revisit and recommended and whether the type of motivations to share the restaurant experiences on Facebook affects customer satisfaction and intentions to revisit and recommend. The total of 260 college students volunteered to participate in this study. They first visited a restaurant and completed surveys twice before and after sharing their restaurant experience on Facebook. According to the study results, the levels of satisfaction, intention to revisit and intention to recommend after sharing the restaurant experience were found to be higher than before sharing the experience. This study also found that people who shared their restaurant experience for nostalgia were more likely to be satisfied with the restaurant services and have a higher level of intentions to revisit and recommend the restaurant. Theoretical and managerial implications as well as limitations and future research directions are discussed.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.165-171
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• 2020

Most of the stock price prediction research using text mining uses news and SNS data. However, there is a weakness that it is difficult to get honest and vivid information about companies from them. This paper deals with the problem of the prediction for the direction of stock price by doing text mining the online company reviews of internal staff indicating employee satisfaction. The comparative analysis of the prediction models for the direction of stock price showed the prediction model, which adds internal employee reviews, has better performance than those that did not. This paper presents the convergence study using natural language processing in financial engineering. In the field of stock price prediction, This paper pursued a new methodology that used employee satisfaction. In practice, it is expected to provide useful information in the field of forecasting stock price direction.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.55-67
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• 2016

Global courier companies have been devoting to get more customers and profits with different service because of the worse profits from price competition. So, the effort of improving satisfaction of customers through improving courier service qualities is more important than any other time. However, the previous way to measure courier service has limitation that costs lots of time and money from off-line survey. This limitation could be overcome with less effort and costs if utilizing on-line social big data analysis and it is so helpful to improve competitiveness of courier companies. Therefore, I have collected comments from domestic and international courier companies from big data on social network service, analyzed the satisfaction of customers by R and verified the result by comparing with American Customer Satisfaction Index (ACSI) and Korea National Customer Index (NCSI) in this research. I found out the result depicts clear correlation between SNS analysis and customer satisfaction. This study can be the foundation to predict customer satisfaction easily by utilizing real time SNS information.