• Culinary science and hospitality research
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• v.22 no.4
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• pp.302-318
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• 2016

The purpose of this study was to verify the effects of benefit sought of food products on SNS-WOM information characteristics, purchase intention, and SNS-WOM with regards to food products. In addition, the mediating role of SNS-WOM information characteristics was also examined. A survey was conducted from March 10th to 30th using an SNS based convenience sampling method. A total of 350 responses were collected, of which 326 were used for analysis, after excluding responses containing missing data. Multiple regression and hierarchical regression analyses were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that diversity and utilitarian benefits of food products had a greater effect on consensus of SNS than the symbolic and experimental benefits. However, symbolic and experimental benefits of food products had a greater effect on neutrality of SNS than the diversity and utilitarian benefits. Second, only consensus of SNS-WOM information characteristics significantly impacted purchase intention of food products. Third, consensus of SNS-WOM information characteristics had a greater effect on SNS-WOM intention of food products than the neutrality of SNS-WOM information characteristics. Fourth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and purchase intention of food products. Fifth, SNS-WOM information characteristics were found to mediate the relationship between benefit sought and SNS-WOM intention of food products.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.407-415
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• 2018

The purpose of this study is to investigate the effect of SNS addiction tendency and social support on cyber violence among college students. Data collection was conducted through a structured questionnaire for 330 college students and analyzed through SPSS 18.0 program. As a result of the analysis, SNS addiction tendency was low as $1.81{\pm}0.55$, social support was $4.00{\pm}0.78$ and cyber violence was $1.38{\pm}0.59$. There was a significant positive correlation between SNS addiction tendency and SNS posting frequency, and there was a significant negative correlation between social support and grade. Cyber violence increased as the tendency of SNS addiction increased, as social support decreased, and cyber violence decreased in the second and third graders compared to the first grade. For this purpose, it is necessary to strengthen cyber education and group counseling program suitable for college students and it will be necessary to make effort to raise self - control.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.1
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• pp.155-162
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• 2017

The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.269-294
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• 2019

To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

• Information Systems Review
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• v.16 no.3
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• pp.135-160
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• 2014

Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.41-51
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• 2013

A lots of social data are distributed, utilized and opened through the social media. They have characterized effectiveness and pleasure of information to the media by social data but it is ignored about excessive exposure of information and damage from collective reply of personal attack type. In this paper, we study about analysis of opinion social data on the SNS (Social Network Service) by analyzing of collective damage reply. It is analysed by diverse measurement method for distribution and disuse of the amount of Buzz data that is analysed data from structured social network.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.402-403
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• 2023

본 연구의 목적은 LDA 토픽 모델링을 활용하여 한국어 SNS데이터에 분석을 통해 우리나라의 여가활동, 일과 직업, 주거와 생활의 동향을 살펴보는 것이다. AI Hub에서 제공하는 한국어 SNS데이터를 수집하고 형태소 분석, 전처리 과정을 거친 후 coherence score을 토대로 최적의 토픽 수를 결정하여 토픽을 추출하였다. 도출한 트렌드를 바탕으로 경영, 마케팅 분야에 미치는 영향을 예측할 수 있을 것으로 기대한다.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.74-83
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• 2014

This study was conducted for the overall analysis for the interests, generally and uses of SNS (Social Network Service) of the overseas dance arts company. The subjects of this study were total 3,614 of countries, public, private and personal dance arts company in 100 countries on six continents. The selected 627 company which operate at least one SNS, and included them in this study. Then analyzed the SNS utilization six continental areas as per dance gener, types, and dance gener analyzed as per types. Also analyzed the SNS utilization six continental areas, dance gener as per types and obtained the following result First, It appeared that Ballet company of North America continent took advantage of SNS the most. Second, It appeared that Facebook, Twitter of North America was the most frequently used. Third, It appeared that Facebook wsa the most frequently used by traditional dance company. Fourth. Facebook, Twitter, Youtube were the most activity used by Ballet company of North America continent. In conclusion, this study recommends the policy alternatives related to the awareness of digital media, the establishment of the SNS marketing information system.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.181-186
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• 2014

Knowledge sharing by collective intelligence, and knowledge production/sharing by outer cooperation is also important for the company. Therefore, it is needed the next generation KMS(Knowledge Management System) designed and built which based on SNS. In my paper, the problems of KMS are analyzed and new KMS's requirements and paradigm changes are examined by analysis of investigation of existing KMS. KMS based on SNS is appropriate for the next generation KMS in consideration of new KMS's requirements, that is, collective intelligence, open innovation, and convergence with IT technology. So a building method of KMS based on SNS is presented by new next generation KMS's architecture, main design and knowledge-talk design.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.23 no.2
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• pp.213-221
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• 2013

According to the rapid growth of the number of SNS(Social Networking Service) applications based on Android OS, the importance of its security is also raised. Especially, many applications using KaKaoTalk platform has been released in these days, and these are top ranked in the relative markets. However, security issues on SNS applications have not been resolved clearly. Therefore, it is crucial to provide means to cope with the security threats posed by code-segment modification in the development stage of Android OS based SNS applications. In this paper, we analyze the security threats by modifying SNS application code segments and suggest effective security techniques.