• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.192-202
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• 2019

This study was a descriptive study to investigate the factors influencing on self-esteem, ego resilience, impulsivity and life stress on smartphone addiction among college students. The subjects include college students in some areas. Data was collected in November and December, 2018. Total 231 college students were analyzed in the study. Collected data was analyzed in frequency, percentage, and t-test to examine differences in smartphone addiction according to general characteristics. Pearson's correlation was performed to examine correlations between smartphone addiction and main variables, and the factors influencing smartphone addiction were analyzed in multiple regression. The findings show that genera, satisfaction with college life, hours of using a smartphone, hours of using SNS, ego resilience, impulsivity, and life stress had significant effects on smartphone addiction. The study examined relations between general characters and smartphone addiction and found that the level of smartphone addiction was high in female college students, those who were not satisfied with college life, and used a smartphone and SNS for many hours. Ego resilience had negative correlations with smartphone addiction, and impulsivity and life stress had positive correlations with it. Multi-variate regression analysis results show that gender, ego resilience, and life stress were factors that had important influences on the smartphone addiction of college students, having explanatory power of 35.6%. In short, colleges and universities need to develop a school-level program to improve the college life of students and reduce their stress to the minimum and create an environment of encouraging them to grow power of controlling their lives so that they can prevent smartphone addiction.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.416-430
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• 2014

As the online word-of-mouth(WOM) using SNS has significant influence on consumer decision-making, the hospitality industry including the restaurant industry has actively used SNSs as one of major marketing tools. While researchers have focused on impacts of the online WOM, there is little research on motivations to provide WOM and its impacts on the WOM providers. The purpose of this study is to examine whether sharing the restaurant experience on Facebook, the representative SNSs, can change customer satisfaction and intentions to revisit and recommended and whether the type of motivations to share the restaurant experiences on Facebook affects customer satisfaction and intentions to revisit and recommend. The total of 260 college students volunteered to participate in this study. They first visited a restaurant and completed surveys twice before and after sharing their restaurant experience on Facebook. According to the study results, the levels of satisfaction, intention to revisit and intention to recommend after sharing the restaurant experience were found to be higher than before sharing the experience. This study also found that people who shared their restaurant experience for nostalgia were more likely to be satisfied with the restaurant services and have a higher level of intentions to revisit and recommend the restaurant. Theoretical and managerial implications as well as limitations and future research directions are discussed.

• Journal of the Korean Society of Radiology
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• v.16 no.5
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• pp.639-647
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• 2022

This study analyzed the job characteristics of radiological technologists in charge of ultrasound examinations in the Yeongnam region. The measuring tool used in the study was a questionnaire, and the subjects were radiological technologists in charge of ultrasound examination at medical institutions located in the Yeongnam region from August 01 to November 30, 2021. In consideration of the COVID-19 situation, statistical analysis was performed using the SPSS/PC Ver 18.0 program using e-mail and SNS in a non-face-to-face manner with 158 questionnaires. As a result of analyzing the job characteristics of the radiological technologists in charge of ultrasound examination, the job satisfaction was 3.24±0.61. In the effect of job characteristic factors on job satisfaction, professional position, self-esteem, and trust relationship formation were found to be higher than the average of 3.0. However, as the dissatisfaction factor, compensation and appropriateness of work were cited. Therefore, in order to improve the job characteristics and satisfaction level of radiological technologists in charge of ultrasound examinations, it is necessary to do their best to improve the appropriate work environment of medical institutions and to continuously secure professionalism of radiological technologists in charge of ultrasound examinations.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.410-422
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• 2017

This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.217-222
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• 2021

Recently, trust in online transactions and corporate trust are most important at the corporate level as social overhead capital in commercial transactions using digital devices such as online, mobile, and SNS platforms. Therefore, this study used data from the Korea Consumer Agency's consumer policy indicators to identify the impact of digital consumption trust and corporate responsibility trust on the satisfaction of information and communication products and services. According to the analysis, trust in digital consumption conditions and responsibility of companies have a positive impact on satisfaction of information and communication devices and satisfaction of information and communication services. In addition, it was found that trust in corporate responsibility has a greater impact on satisfaction of information and communication devices and satisfaction of information and communication services than trust in digital consumption conditions. Theoretical and practical implications for these findings and suggestions for future research were presented.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.171-178
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• 2023

As the risk of privacy invasion due to self-disclosure increases in SNS environment, many studies have tried to discover the influencing factors of self-disclosure. This study is an extension of this research stream and pays attention to the role of interaction privacy controls(friend list and privacy settings) as a new influencing factor. Specifically, the study theorizes and test the logic that the ability to effectively control interactions between individuals using IPC(called IPC usefulness) satisfies the three psychological needs(autonomy, relationship, and competency needs) suggested by the Self-Determination Theory, and in turn increase the amount of self-disclosure. As a result of data analysis, it was found that IPC usefulness has a very strong influence on the satisfaction of psychological needs and is a major factor in increasing the degree of self-disclosure by users. Based on these findings, the study discusses the theoretical and practical implications as well as future research directions.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.203-212
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• 2022

In this paper, we propose to identify the factors and satisfaction of the selection of University and departments of One university freshmen. Research subjects were 499 freshmen in 2021 at K University located in G city. The data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe' test and pearson's correlation coefficient using SPSS WIN 18.0. The results of this study showed that the internet/SNS was the highest in university information media, the school teacher was the highest in information provider, and the employment rate had the most impact on university registration decision. The University satisfaction score was 3.43, and there was a significant difference in gender(t=5.527, p=.019) and admission type(F=5.527, p<.001). The department satisfaction was 3.86 and there was a significant difference in the admissions type(F=3.004, p=.018). Univdrsity satisfaction and Department satisfaction showed a significant positive correlation(r=5.527, p<.001). Universities should improve their competitiveness through systematic admission information system.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.55-67
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• 2016

Global courier companies have been devoting to get more customers and profits with different service because of the worse profits from price competition. So, the effort of improving satisfaction of customers through improving courier service qualities is more important than any other time. However, the previous way to measure courier service has limitation that costs lots of time and money from off-line survey. This limitation could be overcome with less effort and costs if utilizing on-line social big data analysis and it is so helpful to improve competitiveness of courier companies. Therefore, I have collected comments from domestic and international courier companies from big data on social network service, analyzed the satisfaction of customers by R and verified the result by comparing with American Customer Satisfaction Index (ACSI) and Korea National Customer Index (NCSI) in this research. I found out the result depicts clear correlation between SNS analysis and customer satisfaction. This study can be the foundation to predict customer satisfaction easily by utilizing real time SNS information.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.111-128
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• 2016

The purpose of this study was to analyze domestic research trends of social learning in higher education, and find out educational implications with regard to the effectiveness of social learning. The 63 articles on social learning were finally analyzed, which were published in KCI journals. The results are as follows: Firstly, in respect of research contents, the research area of utilization and the survey methods were most frequently used in those studies. Secondly, as to the use of SNS, the analyzed studies were centralized on Facebook and Formal Structured Learning. Thirdly, as for the effectiveness of SNS, the experimental studies showed that social learning has an effective impact on the learning outcomes, learning processes, and learners' characteristics. In addition, survey studies most frequently set the independent variables as learners' characteristics and the dependent variables as participation, satisfaction, and academic achievement. This research has a significance in terms of verifying the educational implications of social learning, and providing the preliminary data to facilitate the performance for the effective social learning.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.825-842
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• 2023

This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.