• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.255-263
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• 2015

In this paper, we suggest a plan to take advantage of the SNS data to proactively identify the information on crime risk factor and to prevent crime. Recently, SNS(Social Network Service) data have been used to build a proactive prevention system in a variety of fields. However, when users are collecting SNS data with simple keyword, the result is contain a large amount of unrelated data. It may possibly accuracy decreases and lead to confusion in the data analysis. So we present a method that can be efficiently extracted by improving the search accuracy through text mining analysis of SNS data.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.269-294
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• 2019

To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.139-150
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• 2020

The purpose of this study was to understand the influence of social network site (SNS) addiction on the ability of nursing students to adjust to university life and to generate the basic data to develop programs that could improve this ability. The data was collected from questionnaires that were filled out by 255 nursing students in two universities located in Jeollanam-do and Gyeonggi-do from May 16, 2020 to May 20, 2020. The data was analyzed using the SPSS 23.0 program (frequency, ANOVA, Pearson's correlation, multiple regression). The mean scores of SNS addiction and adjustment to university life were 2.16±0.54 (range:1-5) and 3.13±0.39 (range:1-5) respectively. SNS addiction accounts for 27% of the variance in adjustment to university life. The study concluded that SNS addiction negatively affects adjustment to university life among nursing students. To ensure better adjustment a program should be developed to treat SNS addiction early. Also, a study will have to be conducted to determine the time when tendency toward SNS addiction becomes apparent, to initiate treatment.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.131-147
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• 2016

The purpose of this study was to verify the effects of two types of social capital on trust and purchase intention of food products. In addition, the moderating roles of perceived risk and SNS receiver characteristics were also examined. The survey for this study was conducted from the 17th to the 30th of June, 2016 through SNS using the convenience sampling method. A total of 230 responses were collected, of which 200 were used for analysis, after excluding responses containing missing data. Multiple regression and moderated regression were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that social capital (bridging social capital and bonding social capital) had an effect on trust of food product. Second, perceived risk of food product was found to moderate the relationship between social capital (bridging social capital and bonding social capital) and trust. Third, trust of food product significantly impacted purchase intention. Fourth, SNS receiver characteristics of food product were found to moderate the relationship between trust and intention;, and trust of food product was found to mediate the relationship between bridging social capital and purchase intention.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.138-149
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• 2019

The purpose of this study is to empirically address the influences of motives for using SNS on relational bridging and relational bonding in SNS and motives for continuous use SNS by applying the concepts of bonding and bridging, defined in the social capital theory, and major motives for using SNS are classified into three categories-social, information, and recreation categories - based on the previous studies and the usage and gratification theories. Through this study, it was revealed that motives of all these three categories-social, information, and recreation categories-have significant influences over relational bridging and relational bonding in SNS while relational bridging and relational bonding in SNS have significant influences over consistent motives for using SNS so the hypothesis of this study is accepted. It was also proven that motives of all these three categories - social, information, and recreation categories-for using SNS are important factors for creating new communities or expand relationships with other SNS users sharing similar interests. In addition, it was found that SNS users constantly use SNS to build relationships that could create a strong bond between individuals and receive emotional supports when necessary and to expand its own network by creating new relationships with other SNS users.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.722-732
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• 2021

A recent rapid growth in the number of Chinese international students in Korea has generated interest in the key factors to affect their acculturation in domestic culture. In accordance with the growing interest, the present study aims to empirically test and analyze the effects of demographics (gender, age, the length of stay, the length of Korean language education and the level of Korean language skills), SNS use patterns (personal network sizes and hours of use for Korean and Chinese SNS, and motivations of Korean or Chinese SNS uses), and social support through Korean and Chinese SNS on acculturation for Chinese international students in Korea. A total of 322 Chinese international students in Korea participated in the online survey. Results showed that use of Chinese SNS for entertainment had an negative impact on the acculturation, while the use of Korean SNS had an overall positive impact. Finally, this study suggests that the practitioners regarding the issue of acculturation for international students in Korea should focus more on specific guidelines to help their appropriate SNS uses rather than on to prevent their SNS addiction problems.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.157-167
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• 2021

This study is a descriptive research study to find out the relationship between degree of Self-Esteem, Anger-Out, Anger-In, Anger-Control and SNS Addiction Tendency of high school students, and the factors that influence SNS addiction tendency. For a total of 10 days from May 18 to 28, 2020, a total of 100 people were collected using online questionnaires to those who were attending high schools in S and G regions and using SNS. As a result of the study, SNS addiction tendency and self-esteem(r=.385, p<.001), anger-control(r=-.354, p<.001) showed a normal inverse correlation, and an anger-out (r=.321, p=.001), anger-in (r=308, p=.002) showed a common net correlation. Factors affecting SNS addiction tendencies were self-esteem(β=-.297, p=.001), gender(β=.266, p=.003), and anger-out(β=.247, p=.007), with 27.7% explanatory power in the regression model(F=12.279, p<.001). Therefore, it is necessary to develop programs to increase high school students' self-esteem and lower their anger-out in order to reduce SNS addiction tendencies, especially for female high school students in gender.

• Korean Journal of School Psychology
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• v.17 no.1
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• pp.109-123
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• 2020

The purpose of this study was to understand path of internal narcissism toward SNS addiction tendency of middle school students. The study intended to test the hypothesis that internal narcissism personality would lead to the SNS addiction tendency through interpersonal problems and that the internal narcissism effect on the interpersonal problems can depend on Gender difference The subjects of the study were 240 middle school students (95 male and 145 female students) in Gwangju area. The descriptive statistics, correlation analysis, and SPSS Macro PROCESS Model were used. The results of the study are as follows. First, there was a significant positive interpersonal problems mediation efffect between inner narcissism and SNS addiction tendency of middle school students. Second, as a result of examining Gender difference moderatiing effect between internal narcissism, and interpersonal problems relationship. according to gender difference statistically significant. Third, Moderated mediation effect of gender difference and interpersonal problems between internal narcissism personality and SNS addiction tendency relationship is statistically significant. Recently, social networking has become a serious problem in our society and it shows the highest rate of addiction in early middle school students. The purpose of this study was to investigate the effects of psychological factors of inner narcissism and interpersonal problems on the SNS addiction tendency, focusing on the gender differences in middle school students, and to provide basic data to prevent adolescent SNS addiction problems have.