• 제목/요약/키워드: SERVQUAL

검색결과 314건 처리시간 0.022초

초고속인터넷서비스 서비스 품질 측정에 관한 연구: 척도개발 및 효과분석 (A Study on the Measurement of Service Quality in High-Speed Internet Access Service: Scale Development and Effect Analysis)

  • 조호현;홍성태
    • 품질경영학회지
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    • 제30권2호
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    • pp.160-180
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    • 2002
  • This is an exploratory research to examine the high-speed Internet access service's quality There are relatively scanty studies on telecommunication service quality such as the high-speed Internet access service. It has long been considered that service qualify are composed of process quality and outcome quality. Conducting an empirical research, we proposed that traditional outcome quality should be segmented with technical quality and outcome quality. Outcome quality is related to meeting consumer's needs to seek terminal value. In this paper, we explore to diagnose the well-known SERVQUAL's applicability to telecommunication industry and suggest some strategic and practical implications.

G2B 전자상거래에서의 서비스 품질 만족도 요인을 찾기 위한 복합연구모형 (A Composite Model for Exploring Factors of Service Quality Satisfaction in G2B Electronic Commerce)

  • 김종수
    • 산업경영시스템학회지
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    • 제35권4호
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    • pp.186-193
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    • 2012
  • Assessing service quality and satisfaction is the essential part of service science. In this study, for G2B electronic commerce service composed of information systems and human resources, a composite research model for exploring factors of service quality satisfaction is proposed. The proposed model uses SERVQUAL's five quality dimensions as independent antecedent factors and usefulness and ease-of-use of the technology acceptance model as mediating factors. A case of a G2B purchase service is empirically studied using the proposed model. The result shows that the proposed composite model is good and appropriate for explaining the characteristics of G2B services.

방문요양서비스의 소비자만족도에 미치는 영향요인에 관한 연구: SERVQUAL 모형에 근거한 서비스품질 평가요인을 중심으로 (The Effects of Consumer Satisfaction on the Home Help Service: Focused on a Service Quality Evaluation based on SERVQUAL)

  • 이현진
    • 대한가정학회지
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    • 제49권7호
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    • pp.1-11
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    • 2011
  • This study identified the use types of a home help service and the level of service quality and reviewed the extent of their effects on consumer satisfaction. As a result of measuring the service quality in terms of support, assurance, reliability, empathy and responsiveness, a high overall reliability was demonstrated in the service. The consumer satisfaction with the home help service was discovered as being high, in general. Meanwhile, with the female research participants, the lower the service fee was perceived to be, the higher the consumer satisfaction. The quality assessment items concerning support and reliability were found to be important variables which were influential on consumer satisfaction. Therefore, it has been shown to be imperative to prepare political alternatives regarding the development of the service standard in order to protect user's rights, offer relevant information, and ensure reliability in the home help service.

A Study On Order Structure of SERVPERVAL's 5 Dimensions

  • Cho, Yoon-Shik;Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • 제18권3호
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    • pp.705-711
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    • 2007
  • This Paper has adapted SERVPERVAL scale so that hotel manager can use it to determine how customers perceive the service Quality in hotel. A considerable amount of research has focused on the dimensionality of service quality construct. As later found with the generic SERVQUAL, tangible was the most important out of the 5 dimensions. Listed in descending order of importance to hotel customers, the orders of the other 4 dimensions are assurance, reliability, responsiveness, and empathy. But there was order structure in SERVPERVAL's 5 dimensions. Order structure of 5 dimensions is divided by 3 order groups because there was same order among the 5 dimensions.

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Determining Critical Service Attributes and Appropriate Improvement Actions in Indonesian HEIs

  • Sukwadi, Ronald;Yang, Ching-Chow
    • Industrial Engineering and Management Systems
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    • 제11권3호
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    • pp.241-254
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    • 2012
  • To gain competitive advantage in a fast changing environment, the higher education institution (HEI) must continuously adjust the strategies to that environment. One important strategy is how to determine appropriate practical actions based on what students really need and want. Despite the abundance of research on service quality management, there is no universal consensus on how best to determine appropriate practical actions in HEIs. The aim of this paper is to develop an integrated model to be used to accurately acquire the most critical service attributes and determine appropriate actions that promote student satisfaction. Drawing on relevant literature, an integrated model is proposed which is based on students' perspective by integrating the fuzzy SERVQUAL, refined Kano, and Blue Ocean model. Subsequently, an empirical case study in the higher education sector is described that illustrates the value of the model in determining the most critical attributes and how to improve them.

도서관의 이용자중심 서비스 질 평가와 측정에 관한 이론적 고찰 (A study on Evaluation and Measures of user-based Service Quality for Libraries)

  • 이상복
    • 한국문헌정보학회지
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    • 제32권3호
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    • pp.265-280
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    • 1998
  • 도서관 서비스 질에 관한 현행 측정들은 도서관${\cdot}$정보센터의 서비스 질에 대한 이용자 인식을 적절히 포착할 수 없다. 이에 본 연구는 도서관 서비스의 질을 측정하는데 이용자 중심의 서비스 질 개념을 개발하고, 서비스마케팅 분야에서 연구되는 서비스 질 모형과 SERVQUAL 척도를 소개하며, 이러한 모형과 척도에 대한 도서관${\cdot}$정보센터에서의 적용가능성을 평가한다. 또한 이러한 모형과 척도를 활용할 때 고려해야 할 점과 후속연구 방안을 제언하였다.

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SERVICE QUALITY EVALUATION INDICATORS FOR ASP-BASED PROJECT MANAGEMENT INFORMATION SYSTEM

  • Lee, Seul-Ki;Yu, Jung-Ho;Kim, Chang-Duk
    • 국제학술발표논문집
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    • The 3th International Conference on Construction Engineering and Project Management
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    • pp.1453-1462
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    • 2009
  • It is very important for performance of information system that we make an effort to raise user's satisfaction by continuously grasping user's requirement by evaluation of PMIS based on ASP service quality and reflecting this to information system. However, It is lack that developments of suitable evaluation index of PMIS based on ASP service quality. Hereupon, In this study, we propose the evaluation indicators. First, The evaluation area is classified by form the foundation of D & M IS Success Model (2003); system quality, information quality, service quality. Second, The detail evaluation item which include considerations which are gotten through investigation of the construction industry and PMIS based on ASP is grouping by form the foundation SERVQUAL which is a service quality evaluation tool proposed PZB(1988). It is suitable to evaluate PMIS based on ASP service quality in construction industry and able to evaluate various aspects.

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서비스품질과 서비스가치 (Service Quality and Service Value)

  • 이학식;김영
    • Asia Marketing Journal
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    • 제1권2호
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    • pp.77-99
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    • 1999
  • 본 연구의 첫 번째 목적은 Service Quality를 측정하는데 있어서 기대와 성과 측정치를 차감하는 차감식(difference score)에 의한 방법(SERVQUAL), 지각된 성과만으로 개념화/조작화 하는 방법(SERVPERF), 차이를 한 번에 직접 측정하는 방법(non-difference score) 중 어느 방법이 가장 타당한지를 조사하는 것이다. 본 연구의 두 번째 목적은 서비스품질뿐만 아니라 서비스가치 construct가 만족과 구매의도에 대한 선행변수로서 갖는 이론적 가치를 조사하는 것이다. 전국의 특 1급, 특 2급, 1급 호텔 148개의 투숙객을 대상으로 설문조사가 이루어졌다. 연구결과 SERVQUAL이나 SERVPERF에 의한 방법보다는 비차이척도를 이용하는 방법이 보다 높은 설명력을 갖는 것으로 나타났다. 또한 만족과 구매의도에 미치는 영향력에 있어서 서비스품질 뿐만 아니라 서비스가치 또한 유의적인 영향력을 갖고 있는 것으로 나타났다. 끝으로 연구결과와 관련하여 추가적인 논의를 하였다.

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