• 한국유기농업학회지
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• 제13권3호
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• pp.261-279
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• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• 농촌지도와개발
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• 제22권3호
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• pp.285-292
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• 2015

Recently, the demand of rural tourism has been increased to promote farm household income and rural economy. Korean government has supported to promote rural tourism. One of the most difficult tasks in estimating the economic impact of the tourism industry is how the industry should be defined in terms of an economic sector, since tourism is not defined in national Input-Output (I-O) tables or in the Standard Industrial Classification code. Moreover, there is no specified Standard Industrial Classification for rural tourism. The purpose of the study aims to examine specified Standard Industrial Classification of rural tourism using the I-O model analysis to estimate the economic impacts of rural tourism. Results showed that there were two components considered as inputs. One is the inputs that final demand can move to input of rural tourism in I-O tables. The other is one that the final demand was provided by farm household as intermediate inputs.

• 농촌지도와개발
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• 제17권4호
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• 한국농공학회논문집
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• 제54권6호
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• pp.1-8
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• 2012

To increase the synergies of rural experience tourism and overcome the limitations rural tourism are study. A basic cooperative model and theme model have been set up and comprehensive cooperative tourism model has been offered. In order to the development of model example, experience resources has been investigated and problems and features for 7 rural experience tourism villages of Cheongwon have been identified. The basic cooperative model has been selected main line and part hub type. The theme model has been separated nature experience, history and character experience, traditional culture and theme experience, agriculture and rural area experience. Based on this, The thematic cooperative tourism model and the comprehensive cooperative tourism model, its a schedule have been exemplified.

• 한국농공학회논문집
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• 제60권2호
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• pp.65-73
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• 2018

This study aims to analyzes the Relationship Between Community Consciousness and Residents' Participation in Tourism Development. Starting in 2004, the Rural Tourism Development Project, which has been promoted in Korea, is taking a bottom-up approach that values the participation of residents. And Resident's Participation is also an important criterion for selecting business sites. As the farming community becomes more modern, the community consciousness is declining. But Community consciousness is an important factor for the sustainable maintenance of rural villages. And if community members share a sense of homogeneity, they can identify problems that communities have, and they can solve them with responsibility. Community consciousness can be called the basic infrastructure of residents' participation. Rural tourism feature different characteristics from other tourist areas in that the residential space of local residents is the destination of the tours. As a result, the influence on tourism development is directly affected, so the attitude of local residents is an important success factor unlike other tourism developments. The study analyzed the community consciousness and participation in Tourism Development, which is a significant success factor in rural areas. The survey which included 200 residents of the DMZ Peace Village Site, was concluded that the member's perception and ttachment among Community Consciousness affected the Residents' Participation, and that Economic Influence among tourist development attitudes affected the Residents' Participation. It based on the results in rural tourism development for the residents' participation should be considered with a plan to enhance the economic life satisfaction and promote the economic impact on the area.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.67-81
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• 2016

Responsible tourism has become an established area of the tourism industry. This study aims to identify the factors that influence re-participation in responsible tourism in rural Korea. On-site survey was conducted on 436 tourists by seven responsible tourism agencies in Korea. The motivation for responsible tourists was categorized into seven types: family togetherness, escape and relaxation, personal growth, social interaction, various experiences, learning, and natural experience. The estimation of a binary logistic regression model determined the characteristics of responsible tourists who are most likely to opt for re-participation in responsible tourism. Results indicated that important factors for re-participation in responsible tourism were 'age', 'educational level', 'accompany', 'length of stay', and 'motivation'. The results implied that tourists' internal and external factors are important for re-participation in responsible tourism. It is expected that this study will contribute to the market expansion of responsible tourism.

• 농촌지도와개발
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• 제16권3호
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• pp.587-614
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• 2009

This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

• 농촌지도와개발
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• 제30권1호
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• pp.31-41
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• 2023

This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

• 농촌지도와개발
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• 제31권1호
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• pp.1-11
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• 2024

This study segmented the market of senior rural tourists and analyzed their characteristics. A two-stage cluster analysis was used to analyze the types of senior rural tourists, and the difference in general characteristics and behavioral intention by segmented market was identified. In this study, data from the fact-finding survey on rural tourism 2022 were used, and 487 cases of senior with rural tourism experience in the past year were used for analysis. A total of three types of senior rural tourists were derived based on the motivation for rural tourism, annual expenditure for rural tourism, experience living in rural areas, and relationship with rural area. The segmentation market of senior rural tourists was found to be 'rural attachment type', 'rural curiosity type', and 'rural indifference type'. The results of this study suggest that the general characteristics and behavioral intentions of senior rural tourists differ according to the segment. The results of this study will be useful information in establishing effective marketing strategies targeting senior rural tourists.

• 농촌지도와개발
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• 제22권3호
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• pp.301-319
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• 2015

Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.