• 농촌계획
• /
• 제19권3호
• /
• pp.13-24
• /
• 2013

With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

• 농촌계획
• /
• 제21권1호
• /
• pp.63-75
• /
• 2015

In analyzing the issues of ecotourism, collecting opinions of local residents and participants is an essential process because ecotourism needs to keep ecological sensitivity and respect local residents' ecological lives. Thus, the objective of this study is to analyze the local participants' attitude in resident-oriented ecotourism. Maha ecotourism site, as a study site, is located in Pyeongchang-gun, one of the twelve ecotourism sites designated by the Ministry of Environment. This site has drawn attention since the local government of Pyeongchang-gun transferred its management right on Maha ecotourism sit to the organization of local residents in 2013. This study uses Q methodology which is the most popular research method in analyzing people's subjectivity, that is, viewpoint and attitude. This study have found that there are four features in the subjectivities of participants toward ecotourism site: first group is the people who want more autonomous management right of local residents on Maha ecotourism site. Second group is the people who only want to stand by the ecotourism management. Third group is the people who focus on the migration of talented persons into their neighborhood owing to the program. Lastly, fourth group is the people who focus on the quality of the ecotourism program. In case of the second group, though they have negative opinions of the program, they have much interest in successful cases in other countries managed similar programs with Maha ecotourism. It would be effective for the group to have opportunities to experience successful ecotourism cases in other countries. On top of it, having seminars regarding ecotourism or holding community councils frequently would be very helpful for encouraging the second group of people to join in the ecotourism program actively like other groups of people. Supplying more manpower and developing various programs are also necessary in order to support other three groups.

• 농촌계획
• /
• 제18권2호
• /
• pp.81-90
• /
• 2012

Urban parks are progressing but are in chaos in the twenty-first century. Therefore the purposes of this study are to consider critically and classify the new paradigm of urban parks. Urban parks are one of the space products, and progressing aspects can be divided into three parts; supply, demand and market aspects. In the abstract, urban parks' progress represents process, openness or voidness, general and cultural ecology, productivity, experience program, identity or sense of place, carriers of urban regeneration, urban infrastructure, community space, multi-layered activity, active space, communication with urban space, tool of low carbon strategy and consilience. But urban parks have come under increased criticism about the long period development on trees growth, covering open space, limitation of general and cultural ecology, production, activity programs, identity and community space, visible urban regeneration, economic validity, urban sprawl, not using as the low carbon strategy, and finally negative consilience with contiguous fields. We collected these critical consideration about progressing urban parks, and proposed urban agricultural park as one of the alternative urban parks. This is closely connected with sustainable region development, low-carbon society, local food, well-being, Lohas paradigm and amenity of urban life.

• 한국지역사회생활과학회지
• /
• 제22권1호
• /
• pp.5-20
• /
• 2011

It is very important that the development of rural tourism resources and contents for agritourism increases rural household income and vitalizes local economy. In this sense, accelerating the rural traditional food materials into resources plays significant roles for the local economy. The farm-restaurant project, as a part of a development of rural traditional foods can not only help popularize the rural food-culture, but it also promote the consumption of local products by urban customers. It is difficult to manage both types of restaurants which are the dining type and the experience-centered farm restaurants as a farmer. In particular, the managers of the farm restaurants have some operational problems in developing a new menu and an experiential-program using their local farm products. The purpose of this study was to present steps that can be used for the existing menu-improvement and developing new menu processes of the farm restaurants that have been in operation for more than two years. By the purpose of menu developing for a restaurant, this research is designed for the case study. For collecting date for the study, we gained knowledge about the issues concerning menus from in depth interviews with the managers in two subject farm restaurants. The results suggested that a new menu, such as table d'h$\^{o}$te, $\`{a}$ la carte meals, specialties, kids meal, various dressing, are based on solving issues such as a limitation of food materials and the necessity of a kids meal in dining type of farm restaurants. Also, the suggested new menu, such as seasonal specialties and side dishes, are based on solving issues such as urgent development of various experiential programs and necessity of seasonal specialties in experiential type of farm restaurants.

• 농촌계획
• /
• 제20권4호
• /
• pp.77-87
• /
• 2014

Ecotourism has the potential to boost the energy of a village as it pays keen attention to the ecosystem and the residents of the village. It is empowered by participation of and cooperation among stakeholders who are closely involved in ecotourism. However, many of them express difficulty in striking a right balance between development and conservation with regard to promoting ecotourism. Against this backdrop, this research paper investigates the structure of conflict that the stakeholders, especially those in Stork Village in Yesan County, South Chungcheong Province of Korea, experience during the process of establishment of government-led ecotourism. In addition, this study examines the problems of government-led ecotourism model and how they can be addressed. To analyze conflict structure, this paper used Q methods and found out that the budget-related stakeholders are largely divided into four groups as who; a) complain about how business profits are distributed; b) secure profits by expanding programs; c) consider human settlement, and; d) broaden people's participation. The biggest contributor to the conflicts is found that compensation was given discriminately to different jurisdictions. The second finding is that residents became less cooperative when the financial compensation did not live up to their expectation. For instance, they would demand the tourism facility physically expanded, repeatedly complain about the process of the work, and even accuse the government of degrading ecosystem. In other words, unless the compromise is reached with the residents regarding financial compensation, it could be difficult to encourage their participation and develop as a program-oriented tour. Lastly, the tour program needs to induce voluntary participation of the residents and deliver proper information on ecosystem and natural resources so as to last as sustainable ecotourism. The success of ecotourism will be subject to the cooperation of stakeholders in a region, conservation of our fragile ecosystem, and realization of sustainable growth through sharing economic benefits. This study looks into the cause of the conflicts of ecotourism sites and their structure. If this paper can bring about cooperation of stakeholders, the management and operation of ecotourism sites would be more sustainable.

• 한국산림과학회지
• /
• 제104권3호
• /
• pp.466-475
• /
• 2015

본 연구는 귀산촌 교육프로그램을 기획하고 실행하는데 기초자료를 제공하기 위해 산촌으로 이주를 희망하는 도시민들을 대상으로 귀산촌 교육 요구도를 조사 분석 하였다. 2014년 산촌미리살아보기캠프에 참여한 80명의 교육생을 대상으로 설문조사를 실시하여 분석한 결과, 중규모(20-40명)의 인원을 대상으로 한 합숙 및 현장 체험형 교육에 대한 요구도가 높은 것으로 나타났다. 그리고 실제 산촌의 특성을 잘 알고, 이주 경험이 있는 교육 강사에 대한 요구도가 높게 나타났다. Borich 요구도 공식과 IPA 분석법을 활용하여 교육 내용에 대해 분석한 결과, 임야 토지확보, 임산물 재배관리, 성공사례방문실습, 산촌관광 등 이주 후 삶을 지속하기 위해 주거지를 확보하고 경제 활동에 실질적으로 활용될 수 있는 교육에 대한 요구도가 높은 것으로 확인되었다. 하지만 보다 효율적인 귀산촌 교육을 위해서는 실제 지역에서 적응하고 있는 귀산촌인들을 대상으로 추가 조사를 진행하여 지역 정착에 필요한 다각적인 교육내용과 지원방식에 대한 논의가 필요할 것으로 보인다.

• 한국산림과학회지
• /
• 제104권4호
• /
• pp.668-676
• /
• 2015

이 논문은 자연산 임산물에 대한 소비자 인식을 조사하여 수요측면에서 산림복합경영 활성화 방안을 제시하는 데 목적이 있다. 이를 위해 도시 가구 640명을 대상으로 인터넷 설문조사를 실시하였다. 소비자들이 산지재배 임산물을 구입하는 이유는 영양 효능과 안전성 때문이며, 같은 임산물이라도 밭 재배보다 품질이 우수하다고 응답하였다. 산지재배 임산물이 친환경 밭 재배 작물보다 선호되기는 하지만 자연산 인정 여부에는 차이를 보이지 않았다. 소비자들이 임산물 속성 가운데 중요시하는 요소는 품질과 효능으로 나타나 이를 강조하는 마케팅이 요구된다. 소득이 증가하면 신선도와 가격보다 자연산 여부를 중요하게 여기는 것으로 나타났으며 채취체험이 자연산 임산물 구매에 긍정적 영향을 주는 것으로 나타났다. 이러한 결과들은 산림복합경영의 활성화를 위해 자연산 인증을 통해 소비자 신뢰를 획득하고 체험 관광과 연계하는 6차산업화 추진이 필요하다는 것을 시사한다.

• 한국조경학회지
• /
• 제44권4호
• /
• pp.66-74
• /
• 2016

안전에 대한 우려에도 불구하고 사람들이 북한을 여행하는 이유는 무엇인가? 가서 보고자 하는 것과 그 특성은 무엇인가? 이 논문은 서구권의 관광객의 시각을 대변하는 매체를 통해 북한 관광의 방식과 북한 체제의 합으로 만들어지는 평양 경관의 시각적 특수성을 해석했다. 다크 투어리즘과 극장 국가 이론을 토대로 서구권의 북한 관광 홍보 문구, 관광 에이전시 자료, 위치정보태그 기반 사진공유 웹사이트를 본 결과, 평양 경관의 시각적 특수성에 대해 다음의 결론에 이르렀다. 북한의 위험성은 예상과 달리 오히려 북한을 직접 가보고 싶게끔 만드는 매력으로 역할하고 있다. 그러나 북한 관광의 고유한 특성으로 인해 실재 관광의 과정에서 위험이 차단되며, 이로써 관광객은 관광의 계기로 삼았던 위험 속에서의 모험을 지속하게 된다. 관광객이 구경하는 대규모 국가 의례는 북한 주민의 일상생활에서까지 작동하여 극장 국가적 성격의 확장이 나타난다. 정치적으로 고립된 세계, 그 세계를 유지하고 보여주기 위한 집단의 몸짓, 베일에 가려진 사람들의 삶을 대변하는 평양의 경관은 서구권의 북한에 대한 환상을 충족시키는 한편, 북한의 체제 유지의 근거를 만들어내는 피상적 이미지이다.