• 한국환경과학회지
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• 제12권2호
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• pp.145-149
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• 2003

This study was carried out to present rural functional resources through classification and preparation of checklist for ecological and cultural resources which considered various aspect of agriculture and rural area. In this study the function of ecological and cultural resources classified 6 functions such as natural environment, free environmentally agricultural products, experience of agricultural products, recreational places, rural life experience, and Interchanges of human resources. Prepared evaluation list through this study can explain a local characteristics based on 6 functions of agricultural and mountain village. This evaluation list was focused on the magnitude of the resources which motivate the visiting of city-dweller as a consumer, for an actual regional plan, investigation of the inhabitant consciousness survey should be needed, simultaneously.

• 농촌계획
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• 제17권3호
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• pp.43-53
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• 2011

Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.

• 농촌계획
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• 제26권4호
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• pp.27-39
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• 2020

With the COVID-19 pandemic, the global economy has stagnated and our daily lives have changed. The rural economy is also experiencing damage, such as an average of 65% or more decrease in the number of visitors to rural experience resort villages due to the spread of COVID-19. In order to minimize the damage arising from the prolonged coronavirus, a hospitality system in response to changes in rural tourism behavior and consumer demand is needed to revitalize rural areas and maintain continuous economic independence. Therefore, this study attempted to find ways to utilize landscape resources such as education, culture, history, and ecology in order to complement the existing experience programs in connection with local resources and local environment. Wibong Village, which is the subject of the study, attempted to revitalize the village using the resources through the "Creative village creation" project in 2015. Due to poor management of historical resources, difficulty in operating experience programs, and response to changes in the natural environment, the rate of implementation of the project plan was very low. Currently, the demand for experience is also decreasing due to the COVID-19 effect, so it was judged that it was necessary to develop an experience village program suitable for the needs of experienced visitors by discovering additional local resources for the continuous operation of the experience village. In order to solve the problem of the use of landscape resources and the spatial composition of the study site, additional investigations of local resources were made, and an experience program course that could be operated by theme was proposed by configuring a space suitable for the use of landscape resources. By dividing the additionally investigated landscape resources into history, ecology, and region, an experiential course was created to separate the traffic lines, and the space composition for large-scale experienced visitors that had been previously operated was constructed in a form suitable for the post-corona era. In addition, at least two experiential tour courses that can be operated by period were proposed to maintain economic effects. Starting with this study, if further research on the creation and spatial composition of a rural experience village centered on the connection with the region, it will be used as research results that can be referenced in projects such as village creation, rural space planning, and living area analysis. It is expected that it will be able to effectively cope with the construction of a rural area suitable for the post-corona era, where demand is expected to increase in the future.

• 농촌계획
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• 제20권1호
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• pp.147-159
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• 2014

This study aims to draw up a basic plan to construct an agricultural theme park in a farming city as a way of establishing its regional identity represented by "Three Whites". Sangju, Kyongsangbuk-do which is the subject area of the study has been well-known for "Three Whites (rice, silkworm cocoon and dried persimmon)." The purpose of the study is to take a closer look at the folk life and culture of Sangju and develop tourism resources to promote regional development and competitiveness of the city. This study was conducted in several phases in consideration of the characteristics of plan and design, on the basis of the theoretical review of agricultural tourism. In the first phase, planning conditions were analyzed as per development objectives. In the second phase, strategies and concepts were established for the theme park, based on which development methods were decided by phase and facility. Then, a preliminary review was conducted on functions and facilities to introduce to the theme park. In the third phase, a comprehensive plan was drawn up, which includes basic plans for respective parts. In consideration of the characteristics of the study, construction was not looked at in detail. The total size of land subject to the study is approx. $97,960m^2$, which was divided into four separate zones--Sambaek Cultural Experience Zone, Natural Observation & Experience Zone, Agricultural Life Experience Zone and other facilities zone--in order to connect facilities, functions and experience with the physical characteristics of the city, and separate space planning was conducted for each zone. The outcome of the study carries significance as an example of alternative tourism which considers regional characteristics, develops local resources and makes use of obsolete rural facilities, in what is called the eco-friendly development where nature and eco-system, landscape and culture, and recreation and leisure come together as one.

• 농촌계획
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• 제20권2호
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• pp.11-22
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• 2014

In this study, the objectives are to provide rural experience tourism village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.

• 한국조경학회지
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• 제36권1호
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• pp.28-37
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• 2008

This study intends analyzes the experience urbanites need regarding rural amenities when visiting rural areas for leisure. For this purpose, 18 rural amenities that can be experienced at 65 traditional rural villages and are designated by the rural development administration(RDA) were selected. Based on rural amenity selection, a questionnaire survey was conducted in 10 cities with 1,052 urban residents. The cities were divided into 5 metropolitan cities(Seoul, Busan, Daegu, Kwangju and Daejeon) and 5 small cities in each province(Chuncheon, Suwon, Jeonju, Chungju and Pohang). The study results suggest that of the 18 rural amenities, urbanites want greater experience with landscape resources near water and forests, health resources related to food and traditional resources such as traditional architecture and culture. Those amenities not chosen were animals, famous people and agricultural landscapes. In addition, women indicated more experience needs than men. Specifically, women want to experience the rural amenities dealing with tradition and health. In addition, people under 40 want to experience active program related festivals(events) and arts and crafts, whereas the group over 40 prefers a non-active program, such as observing the rural landscape and planting. College graduates want to experience the landscape while college students prefer arts and crafts and festivals(events). Those with below average salaries want to experience the most rural amenities. There were no differences in experience needs between those surveyed in metropolitan cities and those in small cities. Finally, the people who visited rural areas within the last year want to experience water, plants, agricultural landscape, health and rural life resources more than other groups, and there is correlation between plans to visit rural villages and experience needs. The results of this study provide insightful information for rural planning strategies such as selection of the type of marketing segments.

• 농촌지도와개발
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• 제28권1호
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• pp.13-23
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• 2021

This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

• 농촌계획
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• 제21권2호
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• pp.23-32
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• 2015

The objective of this study is to analyze how much economic impact is changed before and after the designation as biosphere reserve area by tourism. The subject region of this study is Hajun mud village which is the famous place to experience eco-tourism located in Gochang-gun. This region has been designated as a UNESCO biosphere reserve in 2013. In order to estimate the regional economic effects, we employ a regional input-output model which is derived by a RAS method. Using regional input-output model analysis, this study estimates direct and indirect effects of tourist's expenditure on experience of Hajun mud village in Gochang-gun across associated industries between 2011 and 2013. Also, we tried to calculate a net increase in number of visitors in 2013 with considering the trend of tourist in this region and estimate a net regional economic effect after the designation as a biosphere reserve area by tourism. The empirical result could be summarized as follows : (1) the change of production inducement effect shows that regional outputs is approximately increased by 386 million won between 2011 and 2013, (2) regional value-added is increased by 223 million won during the same period, (3) regional employment is approximately increased by 20 according to the labor inducement effects of expanding tourist's expenditure in biosphere reserve area. (4) social service industry has highly been benefited by increase in experience tourist after Gochang-gun was designated as the biosphere reserve area. (5) estimated net increase in number of visitors after the designation as biosphere reserve area is about 37,364 which is 93.4% of the absolute increase in number of visitors amounting 40,011 between 2011 and 2013.

• 농촌계획
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• 제16권3호
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• pp.51-66
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• 2010

This paper performed a basic study for the development of so called a Korean style community garden, a Kleingarten in Japan, according to the increase of demand for green tourism For this, theoretical research and interviews with site surveys for Kleingarten in Japan were carried out and some strategic conclusions were drawn. The results show that, from the perspective of hardware, facilities and size should be setup according to the condition in Korea and long-tenn demands for green tourism Adequate size of lodging facility, a cottage, should accompany the garden. More attention should be paid for the management of Kleingarten. In addition, from the perspective of software, Administration should make an effort to obtain the understanding and cooperation from the local residents. It turns out that a Kleingarten takes an important role when urban residents move into rural areas or carry out a multi-habitation. Barrier-free design for cottages is also needed.

• 한국조경학회지
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• 제44권1호
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• pp.16-28
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• 2016

본 연구는 자연휴양림과 체험마을 이용객의 여가목적지 선택속성에 대한 중요도와 만족도의 비교분석에 관한 연구로 이용객의 이용행태를 파악하여 자연휴양림과 체험마을의 연계 당위성을 확인하고 여가목적지 선택을 위한 물리적 선택소성, 프로그램 선택속성, 서비스 선택속성의 인식차이와 중요도-만족도분석(IPA 분석)을 통해 연계방안을 도출하였다. 주요 결과 및 시사점은 다음과 같다. 첫째, 자연휴양림은 가족단위의 이용객이 휴식 및 정서함양을 위해 방문하고 단순 산림공익적 기능을 활용한 체험프로그램 경험이 이루어지고 있는 반면, 체험마을은 가족, 친구 및 동료, 단체 및 동호회 등이 연중 다양한 프로그램을 경험하고 지역문화를 이해하기 위해 방문하고 있었다. 이를 통해 다변화한 국민의 여가수요 충족을 위한 자연휴양림과 체험마을의 연계 필요성을 확인하였다. 둘째, 단순 휴식이 주 방문목적이었던 자연휴양림 이용객에게 체험마을과 연계 시 긍정적인 방문의향이 나타났으며 체험프로그램 참여, 자녀교육, 안전한 숙박시설 확보 등 다양한 이용이 예측되었다. 즉, 자연휴양림과 체험마을의 연계는 실질적 수요와 이용객의 수준 높은 산림휴양활동을 야기하는 대안이라 할 수 있다. 셋째, 자연휴양림 이용객의 경우 모든 선택속성에 대하여 중요도보다 사후 만족도가 낮았으므로 전반적인 개선 필요했다. 특히, 프로그램의 다양성, 유익성, 홍보, 지역성(테마성)의 개선과 숙박 및 편의시설의 공급, 예약시스템 및 지역특산물 구입 체계 구축을 위한 노력, 운영관리인의 전문성 확보가 필요했다. 반면, 체험마을의 프로그램 선택속성의 만족도는 높았으므로 체험마을 프로그램 속성이 자연휴양림 이용활성화를 위한 주요 연계대상임을 알았다. 넷째, IPA 분석에서 이용객의 높은 기대와 만족을 주는 숙박 및 편의시설과 인근 관광지와의 적절한 연계는 유지해야 할 속성이었고 소득창출이 주요 목적인 체험마을의 목적을 달성하고 방문객의 예약시스템 및 특산품 판매기회 만족 증진을 위한 공동의 노력이 요구됐다. 이 외에 자연휴양림 이용요금 체계의 유지, 체험마을 프로그램의 다양성 및 지역성의 유지가 이용객의 여가목적지 선택유도를 위해 필요한 사항으로 고찰되었다.