• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권6호
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• pp.1935-1952
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• 2022

Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

• 경영과정보연구
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• 제29권3호
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• pp.123-146
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• 2010

본 연구는 온라인 브랜드 커뮤니티 사이트를 통해 경험한 브랜드 체험의 세 가지 유형(이성적 체험, 정서적 체험, 관계적 체험)들이 브랜드 태도와 브랜드 애착 형성에 어떠한 역할을 수행하는지에 대해 살펴보는 것이다. 또한 브랜드 체험을 통해 형성된 브랜드 태도와 브랜드 애착이 브랜드 몰입에 어떠한 영향을 미치는 지에 대한 실증적인 규명을 하는 데 목적을 두고 있다. 연구결과 이성적 체험은 브랜드 애착보다는 브랜드 태도에 영향을 미치는 것으로 나타났다. 반면, 정서적 체험은 브랜드 태도보다는 브랜드 애착에 유의한 영향을 미치는 것으로 나타났다. 그리고 관계적 체험 역시 브랜드 태도보다는 브랜드 애착에 보다 강력한 영향을 미치는 것으로 나타났다. 다음으로 브랜드 체험을 통해 형성된 브랜드 태도와 브랜드 애착에 브랜드 몰입에 어떠한 영향력 차이가 나타나는지 실증적으로 분석하였다. 연구결과 브랜드 태도가 브랜드 몰입에 영향을 미치지 못하였으나 브랜드 애착은 브랜드 몰입에 영향을 미치는 것으로 나타났다.

• 대한음성학회:학술대회논문집
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• 대한음성학회 2006년도 추계학술대회 발표논문집
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• pp.139-141
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• 2006

Korean college students' experience in studying English overseas playes the significant role to their perception, not production. Korean Group which experiences foreign-stay for almost 1 year shows the similar pattern with its counterpart, Korean Non- Experiencing Group, in producing the signal of pre-vowel. On the contrary, Korean Experiencing Group shows the similar perceptual pattern with Native Speakers in word-final non-release stops.

• 한국생활과학회지
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• 제15권1호
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• pp.45-53
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• 2006

The goal of this study is to examine the relationship between efficacy belief and role performance of childcare teachers, and also to utilize the results as the basic data for teacher education. The subjects were 205 teachers at 48 childcare centers located in Jeonlabuk-do area. The instruments employed included efficacy belief, teachers' role performance, experiences, and age. The data were analyzed by t-test, Pearson correlation, and Regression Analysis. The results of this study are as follows: First, the role of child carer was the vest performance through childcare teachers' role. Second, the role of instructor, counselor, researcher, and others was significantly different among the types of childcare institution. Third, the social position of ability and personal teaching efficacy belief were correlated positively with teachers' experience. The activeness, the social position of ability, general teaching efficacy belief, personal teaching efficacy belief, and the role of child carer, instructor, counselor, researcher, and others were correlated positively with teachers' age. Fourth, the role of child carer, instructor, counselor, researcher, and others was correlated positively with the activeness and the social position of ability, whereas it was correlated negatively with failure anxiety. Lastly, the activeness was the most powerful variable influencing teachers' role performance.

• 가정과삶의질연구
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• 제11권1호
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• pp.134-148
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• 1993

The study was designed to examine the present state of the provider-role consciousness of married working women in Korea and to identify five variable-clusters which were drawn from the theoretical perspectives. The subjects of this study were 573 married working women whose husbands also had their work. The statistical methods adopted for data analyses were frequencies. oneway ANOVA. Scheffe-test t-test, and multiple regression analysis. The major findings of this study can be summarized as follows; 1) The level of the provider-role consciousness of married working women was slightly high. 2) As for the aspects of the individual attribute variables. educational level job income age native area motive of work. and sex-role identity significantly influenced the provider-role consciousness of married working women. 3) Concerning the family background variables marriage duration number of children mother's experience of employment father's educational level and husbands's income were significantly related to the provider-role consciousness of married working women, 4) As for the social relationship variables. degree of participation in social associations significant others' attitudes toward housewife's work degree of domestic role sharing with husband and wife/husband income ration significantly affected the provider-role conscious-ness of married working women. Based on these findings it came to be revealed that multidirectional perspecitves were useful to identify variables which could predict the provider-role consciousness of married working women, Also it was revealed that the significant others' approvals for women's work were necessary to the establishment of the provider-role consciousness of married working women.

• 한국응급구조학회지
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• 제23권1호
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• pp.19-33
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• 2019

Purpose: The aim of this study was to provide basic data to aid in the effective adoption of the preceptor system for new paramedics by assessing the preceptor role awareness among senior 119 paramedics in the field. Methods: A questionnaire was administered to 182 senior paramedics who each had more than 3 years field experience. The questionnaire measuring preceptor role awareness was composed of 64 items with responses based on a 5 point Likert scale. Data were collected from July 31, 2018 to August 29, 2018, and were analyzed with IBM SPSS version 24.0. Results: The average score for preceptor role awareness was 3.87 (supervisor = 3.95, resource person = 3.88, role model = 3.85, and instruction designer = 3.81). There were significant differences in preceptor role awareness among the participants based on competence (p =.002) and clinical skill (p =.000). Also, there were high positive correlations between preceptor role awareness and its subdivision (p <.01). Conclusion: For effective operation of the preceptor system in the future, the preceptors' role as designers of instruction and role models should be enhanced, Also, future preceptors are very important in the improvement of competence and clinical skill in the preceptor system. Therefore, it is necessary to provide training that enables new preceptors to effectively adopt and operate the preceptor system.

• 한국의상디자인학회지
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• 제13권2호
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• pp.185-193
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• 2011

The purpose of this study was to examine the relationships among fashion orientation, shopping motivations, shopping flow experience, and purchases of fashion products. Two types of shopping motivations were employed in the study: goal-directed and experiential. A conceptual research model was developed using research variables and structural equational modeling was used to test hypotheses. Empirical results indicated that fashion orientation had a strong positive direct effect on both types of shopping motives. Experiential and goal-directed motivations both had significant influence on shopping flow experience by consumers. During this process the influence of experiential motivation on flow experience was stronger, which implies the importance of experiential motivation on shopping fashion products. In addition, shopping flow experience played an important role in fashion product purchasing. Results of this study suggest that retailers should take into consideration flow in the context of shopping.

• 대한간호
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• 제35권4호
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• pp.51-56
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• 1996

This research was an attempt to restructure the curriculum of pediatric clinical education on the base of the analysis of the pediatric clnical experience of nursing students acquired according to the traditional hospital-based pediatric clinical education and the evaluation of its results. As the focus of health care changes, pediatric clinical education the future necessitates changes in the traditional clinical experince at all levels. The traditional concentration of clinical experience within an acute care setting must be restructured to include the expanding future roles of the nurse and the changes in the health care structure. In order to meet the need for restructuring, it is inevitably necessary to adopt an organizational design for pediatric clinical experience that is not all traditional. The additional experiences and variety of settings will enhance the quality of pediatric clinical experience. And as a matter of course this organizational change will enhance the student learning experience by giving them the opportunity to observe normal growth and development, preventive health care measures, and the role of the nurse outside the acute care setting. As the nursing's focus changes to meet the challenges of the future the faculty must apply themselves to these changes to prepare students for the future. Students must be ready to fill the many roles that nurses will hold in the future.

• 유통과학연구
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• 제17권11호
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• pp.47-52
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• 2019

Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

• 가정과삶의질연구
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• 제29권6호
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• pp.41-54
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• 2011

The purposes of this study were to find correlation between family abuse experience, family stress, social support, family resiliency and happiness in university students, and to explore the mediating role of social support and family resiliency between family abuse experience, family stress and happiness. The subjects were 295 university students. The data were analyzed by means of frequency analysis, Pearson's correlation and structural equation modeling with SPSS and AMOS. Instruments were Lee's(2010) Happiness Scale for university students, Strauss'(1988) CTSP(Parent-Child Conflict Tactics Scale), McCubbin's(1981) FILE(Family Inventory of Life Events and Changes), Yu's(2004) Family resiliency of Family Health Scale and Park's(1985) Social Support Scale. The major findings were as follows; Family abuse experience was positively correlated with family stress and negatively correlated with social support, family resiliency and happiness. Family stress was negatively correlated with family resiliency. Social support and family resiliency were positively correlated with happiness. Family abuse experience positively influenced family stress and negatively influenced social support and family resiliency. Social support positively influenced family resiliency and happiness. Family stress negatively influenced family resiliency. Family resiliency positively influenced happiness. Thus education program and counseling should be provided to increase happiness and family resiliency, and social support should be provide to increase the quality of life for university students.