• 공학교육연구
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• 제19권3호
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• pp.3-12
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• 2016

The purpose of this study was to examine the current states of role model and effects on the expertise development in engineers (i.e., undergraduate students and experts in the field of engineering). Based on the previous studies, role model was categorized into two domain, general role model and value sharing role model. A total of 257 participants (162 undergraduate students, 95 experts) answered survey questions about their role model (the number of their role model, the frequency of meeting with them, and the number of sharing value with them), major confidence, knowledge acquisition, and research performance. The results showed that engineers had 1 or 2 general role models and that the contents of role model were different between the two groups. The value-sharing role model significantly predicted major confidence and research performance in undergraduate students whereas the number of general role model was closely associated with major satisfaction in experts. These results suggest that it is important for engineering major students to have general role model and value-sharing role model in order to enhance expertise development. Establishing infrastructure for having and meeting with role models can facilitate the development of personal expertise in engineers.

• 대한가정학회지
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• 제44권9호
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• pp.51-59
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• 2006

The role of consumer self-confidence is important in consumer's purchase decision. Nevertheless, the use of self-esteem measures might cause misinformation in the specific situation of the marketing-related point of view. In this study, consumer self-confidence was measured by marketing oriented tools to clarify the dimensions of consumer self-confidence while the influence of consumer self-confidence on clothing satisfaction was also investigated. A total of 325 questionnaires were collected by surveying university students in Seoul and the surrounding metropolitan area using convenient sampling. The data were analysed by factor analysis, ANOVA, t-test, and regression by using SPSSWIN program. The findings of the study were as fellows. First, the consumer self-confidence was composed of 6 sub-scales: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set formation, persuasion knowledge, and marketplace interfaces. Second, female subjects rated higher on consumer self-confidence than male subjects did in social outcomes decision making and consideration-set formation. Third, higher income was correlated with higher social outcomes decision making and consideration-set formation. Finally, clothing satisfaction was influenced by personal outcomes decision making and information acquisition.

• 한국산학기술학회논문지
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• 제17권12호
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• pp.128-137
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• 2016

본 연구는 신생아 중환자실에 입원한 미숙아를 대상으로 캥거루식 접촉이 미숙아의 신체발달, 외부환경 적응, 어머니의 역할수행 자신감에 미치는 효과를 파악하기 위해 시도되었다. 연구대상은 B광역시에 소재한 1개 종합병원에서 제왕절개분만을 한 미숙아와 미숙아 어머니로서 캥거루식 접촉을 시행 한 실험군 19명과 캥거루식 접촉을 하지 않은 대조군 19명이다. 자료수집기간은 2013년 6월 1일부터 2015년 6월 30일까지이며, 실험군에게 캥거루식 접촉을 하루 3회(1회 60분), 총 10회를 실시하였다. 미숙아의 신체발달(체중, 신장, 머리둘레)과 외부환경 적응(체온, 심박동수, 산소포화도)을 캥거루식 접촉 전에 측정하였고, 중재를 제공한 후 다시 측정하였다. 어머니 역할수행 자신감은 자가보고식 설문지로 측정하였다. 연구결과 캥거루식 접촉을 시행한 실험군과 접촉을 시행하지 않은 대조군 간의 차이에서 미숙아의 신체발달은 통계적으로 유의한 차이가 없었으며(체중 t=-0.83, p=.21 신장 t=-0.34, p=.37, 머리둘레 t=1.29, p=.10), 외부환경 적응에서 산소포화도가 유의한 차이가 있었다(t=2.27, p=.02). 미숙아 어머니의 역할수행 자신감은 유의한 차이가 없었다(t=-0.41, p=.34). 결론적으로 캥거루식 접촉은 미숙아의 외부환경 적응에 효과가 있는 것으로 나타났다.

• 복식
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• 제58권4호
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• pp.139-154
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• 2008

The purpose of this study was to investigate distribution structure system in the Italian Fashion market through the buying office and trade show. The role of trade show in Italian fashion market is facilitate interactions between the producers and buyers. Milano Unica is an example of Italian fashion trade show that successfully create the right image and attract the right audience through the differentiation policy of management strategy for the show organization. The role of buying office is to offer satisfactions for their customers through giving right informations about the product that they request to buy and confidence of quality and price.

• 복식문화연구
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• 제20권2호
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• pp.272-285
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• 2012

The purpose of the study is to examine the role of consumer perceptions of websites' entertainment and informativeness in developing their attitudes (attitude toward the retailer and attitude confidence toward the product) in the context of apparel e-tailing. A structural equation model was developed for an empirical test based on the literature on uses-and-gratifications and attitude confidence. A sample of 119 consumers who live in the United States participated in the online survey. The results generally supported the proposed model. Specifically, the analyses revealed that consumers' purchase intention toward the displayed product is positively influenced by their attitudes toward the retailer and by their confidence in their attitudes toward the product. Interestingly, only one of the two cognitive antecedents, perceived entertainment, has a positive impact on consumers' attitude toward the retailer. Perceived informativeness, however, had a positive impact on attitude confidence. These findings suggest that consumers who have high perception of an e-tail website's entertainment are more likely to exhibit favorable attitudes toward the e-tailer, while consumers who have high perception of an e-tail website's informativeness are more likely to hold strong confidence in their attitudes toward the product displayed on the website. Both consumer attitudes toward the e-tailer and their attitude confidence lead to their purchase intentions.

• 복식문화연구
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• 제16권1호
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• pp.145-157
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• 2008

The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

• 유통과학연구
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• 제15권3호
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• pp.27-37
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• 2017

Purpose - The current study analyzes the effect of business startup education on business startup education satisfaction and entrepreneurial intention. Also, it attempts to discover if business startup confidence plays a moderating role between business startup education satisfaction and entrepreneurial intention. Research design, data, and methodology - The survey was conducted for approximately 60 days, from July 20, 2016 to September 20, 2016, and distributed to 300 restaurant founders who started their business through business startup education provided by Korea Food Service Industry Association in Seoul, Kyungki and Incheon or existing business founders. Results - Per multiple regression analysis of business startup education and business startup education satisfaction, among business startup education, all law, entrepreneurship, commercial power analysis, and practical education have significantly positive effect. Per simple regression analysis of business startup education satisfaction and entrepreneurial intention, business startup education has significantly positive effects on entrepreneurial intention. Business startup education satisfaction and business startup confidence interaction show that they do not have a moderating role between business startup education satisfaction and entrepreneurial intention. Conclusions - Setting up theoretical reasoning, this study supports conclusions drawn by prior studies: business startup education has significantly positive effects on business startup education satisfaction and entrepreneurial intention.

• 한국방사성폐기물학회:학술대회논문집
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• 한국방사성폐기물학회 2017년도 추계학술논문요약집
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• pp.155-156
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• 2017

• 한국의류학회지
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• 제36권8호
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• pp.837-848
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• 2012

This study examines how the overseas residence experience of Korean consumers influences the relationship of global fashion brand knowledge and brand choice confidence. We contrast two kinds of consumer brand knowledge, using the concepts of Alba and Hutchinson's expertise and familiarity. Considering the effect of positive affect on intuitive information processing, the present study investigated the role of positive affect in consumer brand knowledge and brand choice confidence link. The proposed model was tested with structural-equation analysis. The results show that expertise and familiarity effect the positive affect. Positive affect, in turn, influences brand choice confidence. The results indicate that the processes underlying global fashion brand knowledge and brand choice confidence link are different between the consumers with overseas residence experience for more than a year and the consumers without it. The route from expertise to positive affect has a significant impact on the consumers with overseas residence experience but not on the consumers without it; however, the route from familiarity to positive affect and the path from positive affect to brand choice confidence have a greater impact on the consumers without overseas residence experience than the consumers with it. We find that the consumers with overseas residence experience favor expertise in the process underlying global fashion brand knowledge and brand choice confidence link, whereas the consumers without it favor familiarity and affect based thought.

• 한국조리학회지
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• 제13권4호
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• pp.92-106
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• 2007

The most important factor in hotel business is the management system of human resources, and focuses on the role of a manager who successfully achieves the business objective. This study is based on a survey conducted on staff members from five-star hotels in Seoul and Gyeonggi Province. It aims to look into the influence of leadership and confidence on a Department Chief in terms of overall business achievement. As a result of the verified analysis of this study is as follows: First, the influence of the Department Chief's leadership on confidence(Estimate=1.083, C.R.=12.977) was the highest. Second, the influence of the Department Chief's leadership on business achievement(Estimate=0.651, C.R.=5.864) was relevantly high. Third, the influence of confidence of the Department Chief on business achievement(Estimate=0.217, C.R.=2.054) was relevantly low, but still beneficial. As a result of this study concludes that in order to enhance business achievement, both leadership and confidence of the Department Chief were crucial. Especially, the Department Chief's leadership had an effect on the level of staff members' satisfaction, devotion and intention to change one's occupation in the form of having trust on the Department Chief. Such a result indicates that the Department Chief's leadership plays an active role in elevating the staff members' satisfaction on their job. An elevated satisfaction level will further enhance trust, business performance, devotion to company, cohesion, and productivity.