Browse > Article

The Influence of Consumer Self-Confidence on Clothing Satisfaction  

Jeon, Kyung-Sook (Division of Apparel and Fashion Business, Hansung University)
Publication Information
Journal of the Korean Home Economics Association / v.44, no.9, 2006 , pp. 51-59 More about this Journal
Abstract
The role of consumer self-confidence is important in consumer's purchase decision. Nevertheless, the use of self-esteem measures might cause misinformation in the specific situation of the marketing-related point of view. In this study, consumer self-confidence was measured by marketing oriented tools to clarify the dimensions of consumer self-confidence while the influence of consumer self-confidence on clothing satisfaction was also investigated. A total of 325 questionnaires were collected by surveying university students in Seoul and the surrounding metropolitan area using convenient sampling. The data were analysed by factor analysis, ANOVA, t-test, and regression by using SPSSWIN program. The findings of the study were as fellows. First, the consumer self-confidence was composed of 6 sub-scales: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set formation, persuasion knowledge, and marketplace interfaces. Second, female subjects rated higher on consumer self-confidence than male subjects did in social outcomes decision making and consideration-set formation. Third, higher income was correlated with higher social outcomes decision making and consideration-set formation. Finally, clothing satisfaction was influenced by personal outcomes decision making and information acquisition.
Keywords
consumer self-confidence; self-esteem; clothing satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 김선영, 최선형(2000). 신세대 여성의 과시적 의복소비 행동에 관한 연구. 복식, 50(7), 141-153
2 전경란, 이명희(2002). 여성의 욕구, 자아존중감과 성형태도에 관한 연구. 복식, 52(6), 71-83
3 Hawkins, D. I., Coney, K. A., & Best, R. J. (1980). Consumer behavior. Business Publications Inc
4 황진숙, 양화영(2006). 청소년의 라이프스타일에 따른 의복 쇼핑성향과 의류제품의 인터넷 구매행동. 한국의류학회지, 30(1), 71-82   과학기술학회마을
5 Bearden, W.O., Hardesty, D. M., & Rose, R. L. (2001). Consumer self-confidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28(June), 25-33
6 김귀연, 이경희(1998). 패션전문점 소비자의 쇼핑성향과 점포 평가기준에 관한 연구. 한국의류학회지, 22(7), 920-930
7 Adelman, P. K. (1987). Occupational complexity, control, and personal income: Their relation to psychological well-being in men and women. Journal of Applied Psychology, 72(November), 529-537   DOI
8 Mclean, F. P. (1978). The process of aging related to body cathexis and to the clothing satisfaction. Unpublished doctoral dissertation, The Utah University
9 Wood, W., & Stagner, B. (1994). Why are some people easier to influence than others? in Persuasion: Psychological insights and perspectives, ed. by Shavitt, S., & Brock, T. C., Boston: Allyn & Bacon, 149-174
10 이영윤(1981). 중년기 여성의 신체적 만족도와 의복행동과의 상관연구. 연세대학교 대학원 석사학위논문
11 Locander, W. B., & Hermann, P. W. (1979). The effect of self-confidence and anxiety on information seeking in consumer risk reduction. Journal of Marketing Research, 16(May), 268-274   DOI   ScienceOn
12 양진경(1998). 자신감, 가격, 점포가 소비자의 품질평가 및 구매의도에 미치는 영향. 이화여자대학교 대학원 석사학위논문
13 김혜원(1996). 소비자의 의복 관여도와 의복 만족도에 관한 연구. 이화여자대학교 대학원 석사학위논문
14 임종원, 김재일, 홍성태, 이유재(2004). 소비자행동론. 서울 경문사
15 임경복(1997). 인지적, 평가적 자아개념이 의복행동에 미치는 영향. 한국의류학회지, 21(4), 740-749
16 이명희, 이은실(2000). 고등학생의 스트레스와 의복의 규범적 동조 및 의복만족도에 관한 연구. 한국의류학회지, 24(2), 245-256
17 Ryan, M. S. (1996). Clothing: A study in human behavior, New York: Holt, Reinhart & Winston, Inc
18 이연희(1996). 유행선도력과 의복 및 신체만족도와의 상관연구. 이화여자대학교 대학원 석사학위논문
19 하오선, 신혜원(2001). 인터넷 의류구매자의 의류쇼핑행동, 태도 및 특성. 한국의류학회지, 25(1), 71-82
20 Swan, J. E., & Combs, L. J. (1976). Product performance and consumer satisfaction: A new concept. Journal of Marketing, 40(2), 25-33