• Asia Marketing Journal
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• 제16권1호
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• 한국의류학회지
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• 제16권1호
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• pp.73-83
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• 1992

This paper examined risk reduction methods utilized by consumers in apparel buying situation in multidimensional conceptual framework, and analyzed the relationships between risk types, consumer demographic variables and preferences of risk reduction methods. Samples of 224 consumers were deliberately selected to include various demographic characteristics such as sex, age, educational level, occupation, income level. The results of the principal axis factor analysis indicated that 26 item risk reduction methods could be summarized into 6 meaningful factors; Marketer-dominated Information Sources Use (MIS), Prepurchase Deliberation / Observation i Dependence on Past Buying Experience (DOE), Independent Information Sources Use (lIS), Interpersonal Information Sources Use (PIS), Brand Loyalty (BL), Label Reading / Guarantee Buying (RG). DOE were used most whereas IIS used least. Correlations of various types of risk perceived with the preference of risk reduction methods were significant especially for positive relationship between psychologi-cal and/or economic risk and DOE, and between social risk and/or fashionability loss and MIS. Results of ANOVA and Duncan test suggested that sex, age, educational level, occupation of consumers can act as ones of determinant variables on making differences in the use of risk reduction methods.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.173-186
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• 2014

This study outlines possible risk factors in the SCM of a company and correlates risk assessment, the strategy of risk management, and the supply chain performance. The data is surveyed from an international Korean company and is analyzed by the structure equation model of actual proof. The research model verifies the correlation between the risk assessment, the strategy of risk management, and the supply chain performance as dependent variables after the risk factors of the SCM are defined as independent variables. The research shows that there are consecutive links among the risk factors of the SCM, the risk assessment, and the strategy of risk management. The strategy of risk management was conclusively determined to have an effect on supply chain performance. Therefore, improving the supply chain performance of a company requires the constructive process for risk management based on a correlation between risk assessment and the strategy of risk management.

• 시큐리티연구
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• 제48호
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• pp.177-206
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• 2016

이 연구의 목적은 위험해석모형을 적용하여 범죄두려움의 영향요인을 검증하는 데 있다. 특히, 기존의 연구들이 위험해석모형에서 제시된 미시적 개인요소를 포함하지 않고 있어 이 연구에서는 미시적 개인요소, 지역사회요소, 범죄 위험의 인지, 범죄두려움 등을 주요 변인으로 포함하였다. 이 연구에 사용된 자료는 형사정책연구원(2012)에서 실시한 '전국범죄피해조사'의 2차 자료를 활용하였으며, 해당 변인들이 범죄두려움에 미치는 개별적인 영향력을 검증하고, 위험해석모형에서 제시된 인과적 경로관계를 규명하기 위해 2단계의 다중회귀분석과 Sobel Test를 실시하였다. 분석결과, 범죄 위험의 인지가 높을수록, 여성일수록, 지역사회가 무질서하다고 인식할수록, 연령이 낮을수록, 범죄피해를 경험할수록, 학력이 높을수록, 소득수준이 높을수록 범죄두려움을 보다 많이 인식하고 있었으며, 그리고 위험해석모형에서 제시된 인과적 경로관계는 학력을 제외하고 모두 유의미하게 제시되었다.

• International Journal of Human Ecology
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• 제17권1호
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• pp.1-14
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• 2016

This paper presents a series of path models that were developed to test whether financial risk tolerance mediates the association between the following four variables and investing behavior: (a) male and married, (b) female and married, (c) male and single, or (d) female and single. Data for this study were obtained from a proprietary consumer survey of risk-tolerance attitudes. Four path models were developed to test relationships among the variables in 2008, 2009, 2010, and 2011. These years were chosen to represent the depth and recovery periods in the Great Recession. The total number of respondents was 29,641. Findings showed that financial risk tolerance was positively associated with risky investing behavior (i.e., equity ownership) in each of the four periods. The associations among the gender-marital status variables and investing behavior were mixed; however, findings did indicate that risk tolerance mediates these relationships by sometimes amplifying and occasionally attenuating risky behavior. Based on the findings, implications and limitation are presented.

• 품질경영학회지
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• 제33권3호
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• pp.135-148
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• 2005

This paper considers a six sigma project for reducing the project costs through project risk management. The project follows a disciplined process of five phases: define, measure, analyze, improve, and control. A risk management process map is used to identify process input and output variables. Seven key process input variables are selected by using C&E diagram and X-Y matrix and finally four vital few input variables are selected by the related statistical analysis. The optimum alternatives of the vital few input variables are obtained by the method of PUGH matrix. The process is running on control plan and we obtained substantial project cost reductions in early stage of the control phase.

• 한국의류학회지
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• 제16권2호
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• pp.227-235
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• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• 경제분석
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• 제25권1호
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• pp.1-33
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• 2019

본 연구는 어떠한 경제요인이 분산프리미엄의 동역학과 관련되어 있는지 확인하고, 분산 프리미엄의 예측력과 관계된 경제지표를 검증하였다. 국내외 선행연구 등에서 주가/경기를 예측하는 정보력을 보유한다고 알려진, 11개의 일반경기변수, 8개의 금리연관변수, 3개의 금융시장변수, 11개의 투자자 심리 및 활동변수를 이용하여 단변량/다변량 회귀분석을 통해 분산프리미엄과 유의한 관련을 가지는 변수를 추출하였다. 그 결과 분산프리미엄의 변동성을 설명하는 변수는 원달러환율, 외환보유액, 역사적/내재 변동성, 그리고 금리변수들로 한정되었으며, 이 변수들의 분산프리미엄에 대한 수정결정계수는 65% 이상으로 높은 설명력을 보여주었다. 다음으로 분산프리미엄에 유의한 설명력을 가진 변수들을 이용해 1~6개월의 미래 주식수익률 및 변동성 변화를 예측함으로써 어떠한 변수의 정보력이 분산 프리미엄의 예측력과 관련되어 있는지 검증하였다. 예측분석을 수행한 결과, 분산프리미엄의 동역학과 관련된 변수들 중, 원달러환율만이 수익률/변동성에 대한 공통적으로 유의한 예측력을 보유하고 있었다. 이러한 결과는 분산프리미엄이 글로벌 위험요인과 관련되어 있다는 선행연구의 결과와 일관되며(Londono, 2012; Bollerslev et al., 2014), 분산프리미엄의 예측력이 대외변수에 대한 경제의 민감도와 관련이 있다고 해석할 수 있다.

• 복식
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• 제25권
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• pp.41-62
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• 1995

This research was intended to investigate how risk perception and risk reduction behavior by consumers differ according to different product characteristics of clothing. The responses of 318 female college students living in Seoul and surrounding vicinities were collected and analyzed. Inner wear, blue-jean pants, coat were selected as representing each clothing product characteristics. Frequencies distribution, regression and correlation coefficient were utilized for statistical analysis. Results are as follows. 1. The type of perceived risk and risk reduction behavior differed according to product characteristics of clothing. Physical and performance risk were more highly perceived for the purchase of innerwear. However, for the purchase of jean pants and coat, socio-psycho-logical and economic risk were also perceived highly because the rate of fashion change, social symbolism, and coordination with other clothing items become more important characteristics. To reduce perceived risk, dependency on past purchase experiences and shop-ping were mostly preferred method regardless of product characteristics of clothing. 2. Risk type as determinant variables for predicting overall risk differed according to product characteristics of clothing. But fashionability and usefulness were common determinant risk variables, which identifies typical characteristics of clothing product.

• 대한가정학회지
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• 제30권1호
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• pp.219-235
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• 1992

This study attempted to examine a theoretical framework which synthesizes risk attitude, type of investment management and investment behavior and to provide the specific investment strategy by analysing several variables which have effect upon the investment behavior. The results of this research were as follow : 1. Risk attitude had significant differences by the variabels such as age, sex, education, income and debt/asset ratio. Also the type of investment management was influenced significantly by the variables such as age, education, occupation, income, total asset, debt/asset ratio, achievement motivation and risk attitude. The ratio of risky asset holdings was affected by the variabels such as age, education, occupation, housing ownership, income, total asset, debt/asset ratio, achievement motivation, risk attitude and type of investment management. 2. Among several variables affecting the ratio of risky asset holding risk attitude, education, type of investment management, debt/asset ratio and achievement motivation had direct effect on it. Besides age had indirect effect through risk attitude and age, achievement motivation and risk attitude had indirect effect through the type of investment management. 3. The results of this study showed that causal relation between input, throughput and output can be applied to household's investment behavior and the concept of risk or risk attitude can be applied to other fields except household's investment. Also it could be attributed to provide the investment strategy for improving level of household's financial well-being.