• 한국조리학회지
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• 제22권5호
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• pp.106-116
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• 2016

본 연구에서는 노년층의 라이프스타일이 프랜차이즈 레스토랑의 선택속성이 얼마나 영향을 끼치는지 측정하였다. 그리고 구전의도가 노년층의 라이프스타일과 프랜차이즈 레스토랑의 선택속성 사이에서 어떤 영향을 끼치는지 측정하였다. 연구 결과, 첫째, 노년층들의 라이프스타일의 하위변수인 외향적, 개방형, 진보형, 미래 지향형 활동 4가지를 변수로 설정하였다. 그 결과, 외향적(${\beta}=.463$, p<.001), 개방형(${\beta}=.132$, p<.001), 진보형(${\beta}=.150$, p<.001), 미래지향적(${\beta}=.320$, p<.001)로 종속변수인 프랜차이즈 레스토랑의 선택속성에 대하여 모두 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 둘째, 조절변수인 구전의도가 추가된 2단계 모형에서는 구전의도의 추가로 인한 설명력의 증가는 0.1%이고, 이에 대한 F=147.556(p<0.01)로 설명력의 증가로 2단계 역시 유의적으로 나왔다. 조절효과를 검증하는 상호작용항들이 추가로 들어간 3단계에서는 '노년의 라이프스타일${\times}$구전의도'의 추가적인 투입으로 인한 설명력의 증가는 0.5%이고, 이에 대한 F=82.987(p<0.01)로 조절효과는 유의적으로 나왔다. 노년의 라이프스타일과 구전의도의 개별적인 조절효과를 보면 미래적${\times}$구전의도는 유의적인 정(+)의 영향력이 있었고, 또한 외향적${\times}$구전의도는 유의적인 부(-)의 영향력이 있었다.

• 동아시아식생활학회지
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• 제22권2호
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• pp.315-321
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• 2012

In this study, the product attributes that give customers the estimated benefits and products that can predict the customer's choice conjoint analysis techniques to identify the restaurant affinity markets a new dining concept was to develop. Questionnaire for this study of 400 non-response is negative and insincere characters, except for the final analysis, the questionnaire Part 309 was the target. Conjoint model used in this study Pearson's R is 0.928 ($p$<0.000), Kendall's tau is 0.750 ($p$<0.000) with an orthogonal plan was well suited for profiling attributes are extracted 16. Part of the relative importance of the value of the property to determine the result of analyzing the properties that are most important at the level of the respondents of the induct (38.46%), and followed by price (30.52%), Atmosphere (18.28%), and Exclusive space (12.73%) was followed. Portion of the property value for each analysis among industry preference for the Italian food was highest, a nature-friendly interior atmosphere had the highest affinity Average per price at 10,000 won~30,000 won or less than the amount of affinity was higher location of the restaurant alone, showed that space preferred. Through simulation in a virtual seafood restaurant nature-friendly image, average price per person ranging from 10,000 to 30,000won at an exclusive restaurant was most preferred.

• 한국관광식음료학회지:관광식음료경영연구
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• 제15권1호
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• pp.19-36
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• 2004

This study was to investigate brand image and its influence on customers perception of fast-food restaurants. A total of 25 brand image attributes were selected on the basis of the literature review and were asked to indicate respondents' perceptions of their image targeting for fast-food restaurants such as Lotteria, McDonald, KFC, and Popeyes. A on-site survey method was applied to collect data. Out of 300 distributed survey questionnaire, a total of 271 useful sample were collected and analyzed in SPSS 10.0. From the factor analysis with 25 brand image attributes, five underline dimensions were identified and named such as interior factor, store factor, atmosphere factor, service factor, and product factor. Then, T-test and ANOVA were conducted to investigate any differences between/among the groups based on those five brand image factors. The results provided that in terms of gender, age, preference for fast food, food cluster, and four different brand, customers differently perceived restaurant brand image. It is hoped that this information may help for restaurant managers and marketers to understand customers' restaurant perception and choice behavior in order to launch appropriate marketing strategies.

• 한국식품영양학회지
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• 제4권2호
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• pp.187-198
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• 1991

This study was surveyed by 192 male and 238 female eating-out behaviors about western food in Seoul. The results were summarized as follows : The recognition degree about the western food was 14.2% In $\ulcorner$know well$\lrcorner$, 54.891 in $\ulcorner$know somewhat$\lrcorner$, 25.3% in $\ulcorner$Not know$\lrcorner$ and was observed significance by sex, food expenses and dine-out expenses. The recognition degree about western food was observed more highly than expected and would be further more highly with westernized dietary culture. The information of concern and knowledge about western food was taken by mass-communication, book, school education, etc. and the answer marked significance by sex. age, school career. The majority of subjects had chosen Korean restaurants in dining-out and the western restaurants were favorable to twenties(20~29) and thirties(30~39). The frequency of western restaurants visits was 46% in $\ulcorner$1~3times/month$\lrcorner$, 39% In $\ulcorner$several times/year$\lrcorner$ and the answer of frequency had significance by age, food expenses, and dine-out expenses. The choice of western A la carte menu restaurants was chicken restaurant(28%), cutlet restaurant(24%), hamburger R. (13%), pizza R. (19%), Spaghetti R. (9%). hamburger restaurants were favorable to twenties and the majority of pizza restaurant chosen were high level by monthly income. Content to be improved in western food was 68% in $\ulcorner$proper taste in Korean$\lrcorner$. Western cook should be improved properly in Korean tasting.

• 한국조리학회지
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• 제12권4호
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• pp.33-45
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• 2006

The purpose of this study is to make special study of the efficient operation of university foodservice. The concrete results through the conjoint analysis can be elicited as follows. First, through the interview in depth we draw out the efficient attribute comparing and analyzing elements of selecting menu and main reasons for selecting either student cafeterias or general cafeterias. Second, we elicit the best attribute based on the results of analysis on preference. Third, we present an improvement program for operating student cafeterias through simulation. As a result of conjoint analysis of the main reason for selecting a cafeteria and the utility of each attribute, the most important factor comes price (34.95%), the time required (33.20%), food taste (30.45%), and various menu (1.42%) in that order. What draws attention in the research is that price (34.93%) is not the only factor which influences students' choice of a cafeteria. Location (33.20%) and food taste (30.45%) are all equally important. These results show that students' expectation for cafeterias is getting various. Basically, all customers look for a nearer restaurant where its food taste is good and menu is various at a low price.

• 동아시아식생활학회지
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• 제15권2호
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• pp.235-245
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• 2005

This study was conducted to investigate the eating out behavior and its factors in restaurant selection by students in Incheon area. Self administered questionnaires were collected from 297 students. Statistical data analysis was completed using a SPSS v. 10.0 program. The results are summarized as follows: The average age, weight, height, BMI and male and female students were $24.31,\;67.96\cal{kg},\;174.93\cal{cm},\;22.17\;;\;20.55,\;51.99\cal{kg},\;165.44\cal{cm},\;19.00$ reflectively. About $54.2\%$ of male students and $38.0\%$ of female students responded to eat out at least once a day. And lunch was most frequent meal for eating out. About $57\%$ of students responded to have eat at restaurants around campus, and $19.5\%$ of students used the university foodservice system. Korean-style food was most favorite dish when they ate out. Major source of restaurants information was recommended action by friends or family. But the use of internet or magazine was negligible. The factor of restaurants choice was in order 'taste', 'price', 'atmosphere' and 'hygienic'.

• 대한가정학회지
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• 제27권4호
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• pp.51-58
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• 1989

The purpose of this study was to investigate the state of eating out and the food preference of college students in Seoul. This survey was carried out through questionaires, and the subjects were 158 male and 159 female students. The results obttained were summarized as follows; 1) Students who took late evening meal at home after eating out were 35.7% and most of the reasons were to custom. 2) During eating out, 30% of students had drinking. Male students had Soju (45.6%), and female had Beer (56.0%). 3) The most cases in date time, eating out cost were 5,000w. They were fond of Western Restaurant and the favorite food were Dongas. 4) Freqency of eating out with family had more than once a month (35%), because of a memorial day and event day, and the most favorite food was Sogalbigui. 5) Male and female students's choice in food at restaurant type were very different.

• Asia Pacific Journal of Business Review
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• 제5권1호
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• pp.21-36
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• 2020

This paper examines the effect of the choice properties of food carving decoration lectures on the recommendation and revisiting intention. As the culinary industry grows, consumers seek not only the value of satiety through food but also the value of aesthetics. They perceived satisfaction from the taste and appearance of the food as well as the interior of the restaurant and the service. Food carving is an important means of fulfilling consumer satisfaction value which is ever-changing. This study attempts to analyze the relationship between the choice properties of food carving lectures and the course recommendation and revisiting intention. This study hypothesis was formulated and the survey was conducted on 125 respondents who had experienced food carving lectures. The reliability and validity of measurement items were verified through Cronbach's Alpha and factor analysis. As a result, all measurement items showed no abnormality. The results of the analyses are as follows. The education satisfaction, education commitment, and brand image, the choice properties of food carving decoration lecture, were found to have a positive effect on the recommendation intention. The results also showed that the education commitment and brand image of food carving decoration lectures were positively associated with revisiting intention. Lastly, the implications of these findings were suggested and for future research were discussed.

• 한국식생활문화학회지
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• 제30권3호
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• pp.333-344
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• 2015

This study aimed to identify the effects of health-related menu choice attributes on customer behavioral intentions at well-being restaurants and analyze the moderating effects of food involvement and trust, which can influence customer preference and their intentions to visit well-being restaurants. This study designed a survey, and 351 respondents who have eaten at well-being restaurants completed the questionnaire. Exploratory factor analyses were conducted to identify underlying dimensions related to health-related menu choice attributes, food involvement, and customer behavioral intentions toward well-being restaurants. The three factors regarding health-related menu choice attributes and the three factors related to food involvement were identified. In order to test the relationships between health-related menu choice attributes and behavioral intentions as well as to investigate the moderating effects of food involvement and trust, hierarchical regression analyses were conducted. Results indicated that the three factors of health-related menu choice attributes were significantly and positively related to behavioral intentions. Among food involvement factors, dining environment and cooking were significantly related to behavioral intentions toward well-being restaurants. Trust had a significant influence on behavioral intentions. Results showed that food involvement and trust could moderate the effects of health-related menu choice attributes on behavioral intentions toward well-being restaurants.

• 한국조리학회지
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• 제15권1호
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• pp.209-224
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• 2009

본 연구에서는 웰빙 트랜드에 따라 인식하는 외식 소비자의 웰빙 수준과 웰빙 태도가 레스토랑의 선택 속성에 미치는 영향력을 파악하고 이러한 분석결과를 토대로 외식업체들의 외식 소비자들의 웰빙에 대한 수준과 태도를 이해함으로써 향후 외식 소비자에 대한 판매 활동과 서비스를 제공함에 있어서 기초적인 자료를 제시하는데 본 연구의 의의를 갖고 수행하였다. 본 연구에서는 문헌적 연구와 실증적 연구를 실시하였고 웰빙 수준이 외식 소비자의 태도 및 레스토랑 선택 속성에 미치는 영향에 대한 시사점은 다음과 같다. 웰빙에 대한 태도가 높을수록 레스토랑의 선택에 대한 기준이 높아지고 있음을 의미하는 것으로 나타났는데 이러한 연구결과는 웰빙에 대한 관심이 높을수록 레스토랑을 선택함에 있어서 웰빙과 관련된 메뉴 선택과 건강 및 위생측면을 강조하여 레스토랑을 선택하는 것으로 나타나 외식업체의 경우 이러한 소비자들의 웰빙 트랜드에 맞춰서 메뉴 개발에 있어서 웰빙 트랜드와 건강을 고려한 메뉴 개발을 수행해야 할 것이며 식자재 위생에 대해 좀 더 강화해야 할 것으로 판단된다. 또한, 웰빙 현상은 단기적으로 끝날 것이 아니라 장기적으로 지속될 것으로 예상된다. 또한, 심리적 웰빙을 추구하는 개인적 웰빙이나 사회적 웰빙을 추구하는 로하스의 형태는 사회의 다양한 현상과 함께 상품을 개발함에 있어서 사회의 모든 활동과 관련해서 제공될 것으로 기대된다. 본 연구를 수행함에 있어서 한계점은 표본 집단의 설정이 서울지역에서만 실시하였기에 지역적 한계성과 함께 웰빙에 대한 개념적인 정의가 이루어진 다음 다양한 변수의 개발이 필요한 것으로 나타났다.