• 제목/요약/키워드: Restaurant business

검색결과 404건 처리시간 0.024초

외식기업의 경쟁력 강화 요인에 관한 연구 - 외식기업 내부요인을 중심으로 - (Research about Competitive Power High Position of Food-Service Industry - Laying Stress on Eating Out Company Interior Factor -)

  • 유택용;박면애
    • 한국조리학회지
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    • 제10권3호
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    • pp.83-96
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    • 2004
  • According to construction of global administration environment, all over the world was ended up in infinite competition period. Because eating out company also competes with another company, it must enjoy competitive power high position to secure high position continuously, classified by formation constituent's individuation and two aspects of organic special quality by the factor. Individuation classified by formation constituent's business ability, personal relations, age factors of Information Technology, and organic special quality classifies by factor of formation culture and result that analyze eating out company's business condition competitive power reinforcement effect factor is same as following. First, was construed by company culture, personal relations, business ability period of ten days with family Restaurant, and Information Technology showed that do not influence. Competitive power reinforcement effect factor with special restaurant was construed by company culture, personal relations, business ability period of ten days, and fast food company culture and Information Technology factor with hotel restaurant company culture by competitive power reinforcement effect factor construe.

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블로그의 포스트가 블로그의 테마와 관련이 있을 때 항상 더 사용자의 신뢰를 받는가?: 관련성의 정도가 메시지 신뢰성에 미치는 영향 (Do Users Always Trust More when Blog Posts are Related to the Blog's Theme?: The Degree of Relevance and Its Effect on Message Credibility)

  • 김지열;이철
    • 경영정보학연구
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    • 제20권2호
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    • pp.163-188
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    • 2018
  • 검색엔진을 통해서 맛집(레스토랑)에 대한 정보를 찾는 경우 유저들은 맛집을 주제로 한 블로그에 있는 맛집 리뷰 포스트만이 아니라 맛집이 아닌 다른 것들을 주제로 한 블로그에 위치한 맛집 리뷰 포스트에도 방문할 수 있다. 이 연구의 목적은 검색 엔진을 통해 맛집 리뷰 포스트에 방문 했을 때 포스트와 블로그의 주제 사이의 관련성이 해당 맛집 리뷰에 대한 유저의 신뢰에 영향을 미치는지를 알아보는 것이다. 또한, 우리는 유저의 연령이 이 결과에 영향을 미치는 지도 알아보려고 한다. 이 연구를 위해서 우리는 동일한 맛집 리뷰 포스트가 있는 2개의 다른 주제를 가진 블로그들을 제작하였다. 하나는 포스트와 블로그 주제 간의 관련성 높은 맛집을 주제로 한 블로그이고, 다른 하나는 포스트와 블로그 주제 간의 관련성 낮은 맛집을 주제로 하지 않은 블로그다. 실험참가자들은 2개의 그룹으로 나누어져 각각 다른 블로그에 있는 동일한 맛집 리뷰를 방문한 후 설문 조사에 응답했다. 이 연구는 총 206명의 실험 참가자들을 대상으로 한 온라인 설문 조사를 통해 연구를 검증했다. 본 연구의 결과는 1) 리뷰 포스트와 블로그 주제의 관련성의 높고 낮음에 따라서는 두 그룹 간의 메시지 신뢰도(리뷰에 대한 유저의 신뢰)에 큰 차이가 없었으며 2) 30세 이상 유저 그룹에서는, 포스트와 블로그 주제 간의 관련성이 유저의 블로그에 대한 매체 의구심과 전문성(리뷰 포스트가 충분한 레스토랑 정보를 제공한다는 유저의 믿음) 사이의 관계에서 조절 효과를 보였으며 3)맛집 리뷰에 대한 유저의 지각된 가치는 전문성과 추가적인 정보를 검색하려는 의도 간의 관계에서 매개 효과가 있는 것으로 검증되었다.

지역문화자원을 활용한 요식업 유니폼 디자인 개발 -여수, 순천 지역을 중심으로- (Development of Restaurant Uniforms Designed Using Local Cultural Resources: Focused on Yeosu & Suncheon-City)

  • 나현숙;배수정
    • 패션비즈니스
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    • 제24권2호
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    • pp.119-135
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    • 2020
  • The purpose of this thesis was to design and develop restaurant uniforms for Yeosu and Suncheon-City using local cultural resources by investigating the present situation of restaurant uniforms. The study was conducted through literature review and practical research on uniform designs. The practical research included investigating and analyzing the recent uniform designs of 60 spots in both cities and the preference of local cultural resources, finally suggesting eight restaurant uniform designs and four original samples. It was found that most workers in both cities wore shirts and pants or aprons as uniforms and also that the restaurant uniforms had many problems, such as poor designs, functionality, and the lack of local characteristics. According to these results, a design concept called 'Colorful Night Sea' was built for Yeosu using a design motive of a Yeosu Expo symbol, a Big-O Show shape, and Dolsan Gat flowers. For Suncheon-city, a design concept called 'A Rural Landscape' was built using a design motive of Nagan Eupseong and a field of reeds in Suncheon Bay. The restaurant uniform items included a top (shirt or blouse), pants, apron, and headdress in both cities. This study is meaningful as it helped improve the local image and economic situation, by proposing distinct uniforms designed by using local cultural resources.

중소 요식업체의 소셜커머스 활용 전략에 관한 연구 (A Study on the Utilization Strategy of Social Commerce in Small Restaurants)

  • 고성석;김민규;유영진;김석술
    • 산업경영시스템학회지
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    • 제35권1호
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    • pp.161-168
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    • 2012
  • Recently, Social Commerce that provides customer with cheap deals is under the spotlight. The purpose of this study is to propose how to use social commerce on small restaurant business, which encompass almost a half of entire deals. We analyzed each element from the last transaction data of three social commerce company and survey obtained from the restaurant business. As a result, we can find that the purpose of promoting, the location of restaurant, whether is franchise or not, price and menu composition have an effect on sales of coupon. Based on these results, we proposed two step approaches to use the social commerce company. The first step is to decide whether social commerce is used or not and the second step is to define the detail content of deal including the social commerce company. We convinced that our proposed strategy is very helpful to the small restaurant which considers utilization of social commerce company.

한식당 영업활성화 방안 연구 - 선행연구 문헌을 토대로 - (A Study of Activation plan for Korean restaurant business -Based on Literature of Preceding Studies-)

  • 계수경;진영일
    • 한국관광식음료학회:학술대회논문집
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    • 한국관광식음료학회 2005년도 학술논문발표집
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    • pp.109-122
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    • 2005
  • In accordance with changes in life style, people's desire to eat out is getting changed in their preferring factors from whether they can buy food they want to eat fast and easily to mood of the dining space, content and quality of service, hygiene condition of restaurant, quiet location and surrounding circumstance, and discount coupon and price destruction. In addition, consumers who begin to recognize the seriousness of environmental pollution prefer health-oriented food. On the other hand, excessive presence of competitors, growing personnel expense, increasing expenditure in accordance with swelling price of rent and material expenditure, increase of tax burden, decrease of income because of credit card service charge and high expected level by consumers make it difficult for restaurant's owners to manage restaurant business. Therefore, this study purposes to establish development of menu from the consumer's and the supplier's point of view and propose how to develop menu aiming at convenience, health and diversity.

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호텔 레스토랑 프로모션 메뉴의 환경요인이 영업활성화 전략에 미치는 영향 (Plan to Improve Business in Hotel's Restaurant by Promotional Menu of Circumstance Factor)

  • 전진화;배인호
    • 한국조리학회지
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    • 제13권1호
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    • pp.192-203
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    • 2007
  • The purpose of this study is to figure out the plans to improve business in Hotel French restaurants. This study conducts documentary study and empirical study. To achieve the purpose, a survey was conducted by 172 staffs of Hotel French restaurants in Seoul. The result of this research is as follows. Hotel restaurant operators recognize the importance of promotion and development of new sales goods. But they haven't done long-term marketing directions focusing on cost-saving and ephemeral sales promotion effects. Hotel restaurants should establish public information strategies uniformly and look for the plans that offer customers adequate information. Also, they should make a differentiation strategy within the same industry, can always give recency to customers, and enhance the event-connecting promotion menu and business activation.

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Chinese Market Entry Strategies of Korean Food Franchisor: Case of TheBorn

  • MOON, Jong Hyun;PARK, Hyunjun
    • 융합경영연구
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    • 제9권5호
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    • pp.27-37
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    • 2021
  • Purpose: By foreshadowing the historical background and cultural influence of Korean food and economic development in China, this paper demonstrates Chinese market entry strategies taken by TheBorn with its company history and CEO's background. Research design, data and methodology: The eclectic paradigm was utilized to analyze ownership, localization, and internalization advantages for TheBorn's first entry into the Chinese market. The research answers how TheBorn could expand its business in the early 2000s while most were skeptical about the globalization of Korean food. Results: First, possessing various restaurant franchises, food patents, and developments, and media use enabled to achieve a strong ownership advantage. Second, the Chinese market is conveniently located in South Korea. Thus, TheBorn could exercise direct management to its overseas restaurant to maintain the food quality and service. Lastly, establishing a sauce manufacturing plant and its branch company accelerated further expansions to other Chinese cities. Conclusions: Based on those success factors, TheBorn extended its business into different cities in China and emerged as a franchisor giant in the Korean restaurant franchise industry.

Modelling of Demand Determinants for Full-Time Bachelor's Degree Programs in Hospitality and Catering: The Case of Ukrainian Higher Education Institutions

  • Povorozniuk, Inna;Neshchadym, Liudmyla;Lytvyn, Oksana;Berbets, Tetiana;Filimonova, Iryna;Zotsenko, Liudmyla;Hushcha, Yevheniia
    • International Journal of Computer Science & Network Security
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    • 제22권1호
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    • pp.347-357
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    • 2022
  • The aim of the study is to model demand for full-time Bachelor's Degree Programs in Hospitality and Catering, taking into account the influence of the main determinants in the COVID-19 pandemic. The research used methods of algorithms, correlation and regression analysis, ANOVA, graphical method, deduction and induction, abstraction, etc. It was found that the demand for full-time Bachelor's Degree Programs in Hospitality and Catering is price elastic. It has been argued that it is useful to consider both price and non-price determinants when modelling demand for full-time Bachelor's Degree Programs in Hospitality and Catering. It is proved that the main determinants of demand for full-time Bachelor's Degree Programs in Hospitality and Catering are full-time tuition fee, maximum government order, license volume and Consolidated Ranking of a higher education institution (HEI). In this case, the applicant decides to enrol in a full-time Bachelor's Degree Program in Hospitality and Catering, guided by the optimal ratio of tuition fee and the prestige of the HEI.

Analysis of Causal Relationship between Chinese Restaurant Chefs' Work Environment and Burnout : Focused on Moderation Role of Enthusiasm

  • Lee, Sung-Woo;Shin, Choung-Seob;Jung, Hun-Jung
    • 동아시아경상학회지
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    • 제5권4호
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    • pp.1-19
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    • 2017
  • Purpose - The current study attempts to enhance competitiveness by improving Chinese restaurant chefs' work environment and analyzes its effect on work environment and burnout. Also, this study analyzes to see if there is moderation role of enthusiasm between work environment and burnout. Based on analyzation, the present study aims to suggest more effective measure of human resource management by reducing burnout and turnover through providing chefs with more stable and consistent work environment and through their enthusiasm. Research design, data, methodology - Surveys were distributed to chefs working in Chinese restaurant in Seoul and Kyunggi region. Total of 500 surveys were distributed between September 1, 2017 and September 20, 2017 (about 20 days), and 417 surveys were returned to be used in the analysis. Results - As a result of testing effect of chefs' work environment on burnout (1) welfare environment, personal environment, and institution environment had significant effect on loss of accomplishment. (2) welfare, personal, and institution environment had significant effect on deindividuation. (3) welfare environment and institution had significant effect on emotional deprivation while personal environment did not. Second, as a result of analysis on moderation role of obsessive enthusiasm between Chinese restaurant chefs' work environment and burnout (1) as a result of interaction between work environment and loss of accomplishment, personal environment had significant effect while welfare environment and institution environment did not. (2) As a result of interaction between work environment and deindividuation, welfare, personal, and institution environment did not have significant effect. (3) As a result of interaction between work environment and emotional deprivation, institution environment had significant effect while personal environment and welfare environment did not. Conclusions - There is manpower shortage due to poor work environment of Chinese restaurant. Studies that are not limited to work environment are needed to more efficiently utilize human resources.

외식업체의 효율적인 식자재 관리와 구매방법이 경영성과에 미치는 영향 (Effects of the Control and Purchasing Methods of Food Items on Restaurant Business Performance)

  • 조은혜;황영정;조용범
    • 한국조리학회지
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    • 제20권4호
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    • pp.296-309
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    • 2014
  • 본 연구는 외식업체의 식자재 관리수행과 구매방식 등이 기업의 경영성과와 성과만족에 미치는 영향관계를 확인하고자 하였다. 연구결과를 도출하기 위해 식자재관리, 구매방법 그리고 경영성과에 관한 이론적 고찰을 시행하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 식자재 유통방식, 식자재 관리는 유통시스템만이 성과만족에 유의한 영향을 미쳤다. 둘째, 식자재 관리수행도 하위요인 중 식자재 유통방식, 식자재 관리는 식자재 관리 만족과 유통시스템 만족은 경영성과에 유의미한 영향을 미쳤다. 셋째, 식자재 공급방식, 식자재 만족, 구매방법 만족도는 식자재와 공급방식의 만족요인이 성과만족에 유의한 영향을 미쳤다. 넷째, 식자재 구매방식 하위요인 중 식자재의 만족은 경영성과향상에도 유의한 영향을 가지고 있는 것으로 나타나, 외식업체의 효율적인 식자재 관리 수행과 유통시스템 만족요인이 경영성과에 유의한 영향을 미치는 것을 알 수 있다.