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Modelling of Demand Determinants for Full-Time Bachelor's Degree Programs in Hospitality and Catering: The Case of Ukrainian Higher Education Institutions

  • Povorozniuk, Inna (Department of Technology and Organization of Tourism, Hotel & Restaurant Business, Pavlо Tychyna Uman State Pedagogical University) ;
  • Neshchadym, Liudmyla (Department of Technology and Organization of Tourism, Hotel & Restaurant Business, Pavlо Tychyna Uman State Pedagogical University) ;
  • Lytvyn, Oksana (Department of Technology and Organization of Tourism, Hotel & Restaurant Business, Pavlо Tychyna Uman State Pedagogical University) ;
  • Berbets, Tetiana (Department of Technology Education, Pavlо Tychyna Uman State Pedagogical University) ;
  • Filimonova, Iryna (Department of Professional Education and Technologies by Profiles, Pavlо Tychyna Uman State Pedagogical University) ;
  • Zotsenko, Liudmyla (Department of Hotel & Restaurant and Tourism Business, Kyiv National University of Culture and Arts) ;
  • Hushcha, Yevheniia (Department of Hotel & Restaurant and Tourism Business, Kyiv National University of Culture and Arts)
  • Received : 2021.12.05
  • Published : 2022.01.30

Abstract

The aim of the study is to model demand for full-time Bachelor's Degree Programs in Hospitality and Catering, taking into account the influence of the main determinants in the COVID-19 pandemic. The research used methods of algorithms, correlation and regression analysis, ANOVA, graphical method, deduction and induction, abstraction, etc. It was found that the demand for full-time Bachelor's Degree Programs in Hospitality and Catering is price elastic. It has been argued that it is useful to consider both price and non-price determinants when modelling demand for full-time Bachelor's Degree Programs in Hospitality and Catering. It is proved that the main determinants of demand for full-time Bachelor's Degree Programs in Hospitality and Catering are full-time tuition fee, maximum government order, license volume and Consolidated Ranking of a higher education institution (HEI). In this case, the applicant decides to enrol in a full-time Bachelor's Degree Program in Hospitality and Catering, guided by the optimal ratio of tuition fee and the prestige of the HEI.

Keywords

References

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