• Journal of Korea Society of Industrial Information Systems
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• v.23 no.2
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• pp.93-107
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• 2018

The Purpose of This Study is to Investigate Consumers' Negative WOMs due to the Crisis Response Strategy that Companies Perform in Crisis Situations due to the Failure of New Products. To do This, the Crisis Scenarios and Response Strategies were Manipulated Using a Virtual Laptop Company, and then an Experiment was Performed. The Results of This Experimental Design are as Follows. First, According to The Response Type Strategies, It is Found that Apologizing rather than Denying for the Crisis Response Mitigates the Negative WOMs more. Second, It is Found that the Companies that have Engaged in Cause-Related Marketing Activities before the Crisis Caused by New Product Failure Mitigate Consumers' Negative WOMs more than those which have not. Third, It is Shown that the Message Strategy of the Firm does not Affect Consumers' Negative WOMs. Fourth, the Interaction between the Response Type Strategy and the Cause-Related Marketing Activities are Found to Exist, but the Interaction Between The Response Type Strategy and the Message Strategy does not Appear.

• Journal of Power Electronics
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• v.18 no.1
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• pp.34-44
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• 2018

This paper presents a pulse-width adjustment (PWA) strategy for a novel bidirectional DC-DC boost converter to improve the performance of the dynamic inductor current response. This novel converter consists of three main components: a full-bridge converter (FBC), a high-frequency isolated transformer with large leakage inductance, and a three-level voltage-doubler rectifier (VDR). A number of scholars have analyzed the principles, such as the soft-switching performance and high-efficiency characteristic, of this converter based on pulse-width modulation plus phase-shift (PPS) control. It turns out that this converter is suitable for energy storage applications and exhibits good performance. However, the dynamic inductor current response processes of control variable adjustment is not analyzed in this converter. In fact, dc component may occur in the inductor current during its dynamic response process, which can influence the stability and reliability of the converter system. The dynamic responses under different operating modes of a conventional feedforward control are discussed in this paper. And a PWA strategy is proposed to enhance the dynamic inductor current response performance of the converter. This paper gives a detailed design and implementation of the PWA strategy. The proposed strategy is verified through a series of simulation and experimental results.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• Journal of Distribution Science
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• v.19 no.3
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• Asian Journal of Innovation and Policy
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• v.4 no.3
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• pp.397-409
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• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• Proceedings of the KIEE Conference
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• 2004.11c
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• pp.72-75
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• 2004

In this paper, the task assignment strategy considering communication delay and the priority of distributed tasks is proposed for the real-time network system in order to maximize the utilization of the system. For the task assignment strategy, the relationship among priority of tasks in network nodes, the calculation time of each task, and the end-to-end response time including the network delay is formulated firstly. Then, the task assignment strategy using the genetic algorithm is proposed to optimize the utilization of the system considering the LCM(Least Common Multiple) period. The effectiveness of proposed strategy is proven by the simulation for estimating the performance such as the utilization and the response time of the system in case of changing the number of tasks and the number of network nodes.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.29-39
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• 2009

The purpose of this study is to investigate children's emotional regulation and social competence in relation with peer friendliness. Specifically, it examined the hypotheses that children's emotion regulation strategies would be different depending on age, gender, and peer friendliness, and that children's emotion regulation strategies would affect their social competences. The subjects were 197 of the second, fourth, and sixth graders in an elementary school located in Gangdong-gu, Seoul. The findings are as follows: first, children's emotion regulation strategies are different according to gender and age. Girls use more 'external response strategy' than boys do. Elder children use more 'internal response strategy' than younger children, and younger children use more 'problem solving strategy' than elder children. Second, children's emotion regulation strategies are different depending on the degree of peer friendliness. Children employ more 'problem solving' and 'internal response' strategies to close friends rather than to just friends. Children used more the strategies as 'request for social support', 'evasion', and 'external response' to just friends rather than to close friends. Finally, children's social competencies are influenced by the strategies of 'problem solving' and 'evasion'.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.7
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• pp.1169-1175
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• 2016

As an Increased penetration level of renewable resources has caused concerns about primary frequency response, an increase in BESS(Battery Energy Storage System) capacity has been expected because of its fast response to the disturbances in the power system. This paper proposes the Integrated Control Strategy of multiple BESS for effectively providing the primary frequency control in the bulk power systems by coordinating the response, SOC and its recovery of BESS. The proposed strategy prevents multiple BESS from providing exceeding response and keeps the balance between SOC of multiple BESS. In addition, It would recover the SOC of BESS efficiently. The effectiveness of the proposed strategy is verified through various case studies employing Korean power system.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.471-482
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• 2015

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

• The Korean Journal of Ecology
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• v.25 no.1
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• pp.25-28
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• 2002

The advertisement call of anurans functions to attract potential mates. The dominant frequency of an advertisement call is generally getting lower with increased snout-vent length (SVL) of the caller Rana rugosa has an advertisement call tilth a particularly high frequency modulation. We conducted a playback experiment to verify the function of frequency modulation, and investigated the territorial behavior of the frog. The frog has five types of territory defense strategy. Strategy choice depended on the caller's SVL. Small males became satellites or lowered the dominant frequency of their advertisement call, whereas large males actively defended their territory with encounter calls. In response to high frequency (1107 Hz) playback, the frogs lowered their advertisement call frequency, and towered them further in response to the low frequency (1028 Hz) playback. In addition, the number of pulses in a call was increased in response to the playback. These results indicate that the frog avoids physical conflict with competitors by selecting a territory defense strategy suitable for the caller's size, and by lowering its call frequency to disguise its SVL.