• The Journal of Bigdata
• /
• v.7 no.2
• /
• pp.195-204
• /
• 2022

The tourism industry is facing a crisis due to the recent COVID-19 pandemic, and it is vital to improving profitability to overcome it. In situations such as COVID-19, it would be more efficient to sell additional products other than guest rooms to customers who have visited to increase the unit price rather than adopting an aggressive sales strategy to increase room occupancy to increase profits. Previous tourism studies have used machine learning techniques for demand forecasting, but there have been few studies on cross-selling forecasting. Also, in a broader sense, a resort is the same accommodation industry as a hotel. However, there is no study specialized in the resort industry, which is operated based on a membership system and has facilities suitable for lodging and cooking. Therefore, in this study, we propose a cross-selling prediction model using various machine learning techniques with an actual resort company's accommodation data. In addition, by applying the explainable artificial intelligence XAI(eXplainable AI) technique, we intend to interpret what factors affect cross-selling and confirm how they affect cross-selling through empirical analysis.

• Korean Institute of Interior Design Journal
• /
• no.36
• /
• pp.52-59
• /
• 2003

A guest room section is the most important part of the hotel design. It contributes not only to the marketing but also to the effective distribution of the floor plan. This study is to provide the trends of the plan type of the guest rooms at the luxury resort hotels in Jeju-do through analyzing the typical floor plan type and surveying the area distribution of the guest room section. The purpose of the study is to provide the basic materials for the improvement of the quality of hotel guest rooms in Jeju-do, which is emerging as the international tourism destination of 21C. Here, we make the 13 luxury resort hotels in Jeju-do an subject of the study. They are divided into three grades by the size, quality, and the service.

• Culinary science and hospitality research
• /
• v.22 no.6
• /
• pp.145-150
• /
• 2016

The Malaysian hotel industry is experiencing growth due to the increase of new hotels and hospitality-related service through inbound of business travelers and tourists to Malaysia. The influx of tourist is expected to increase and luxury hotels are beginning to be more popular. The interest of studying customer perception toward tourism facilities, especially in luxury hotels has also witnessed an increase. In this study, a qualitative approach on how customers perceive luxury hotels was conducted. This study covered customer satisfaction and service quality perceived by customers toward Sunway Resort Hotel and Spa. Ten individuals were involved in data collection, and data were analyzed thematically. Findings were themed based on positive and negative responses provided by both international and local customers.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.33 no.1 s.108
• /
• pp.19-32
• /
• 2005

The role of emotional responses is an important subject of study in consumer behavior. Although the perceived performance and satisfaction related emotions have been studied with increasing quantities in leisure studies or fields of outdoor recreation and tourism, issues concerning the appropriate way to measure these emotional responses remains unresolved. This article reviews the emotion measuring scales, and testify the usefulness of PAD scale based upon 349 questionnaires by users of Phoenix Park(Ski Resort) and Seoul Land(Theme Park) in Korea. It was found that, users' emotional response was closely related with satisfaction in Phoenix Park(Ski Resort); however, users' perceived performance was closely related with satisfaction in Seoul Land (Theme Park). This article argues that the meanings of these findings is due to different characteristics of consumption typology between ski resort and theme park. In conclusion, users' emotional experience may be more useful in understanding skiing activities and in formulating management strategies for ski resorts than theme parks.

• KIEAE Journal
• /
• v.4 no.4
• /
• pp.53-60
• /
• 2004

This study is to set up some models and make plans of the seaside resorts at coastal area in Korea. In order to do this we analyse the characteristics of east, south and west coastal areas of Korean peninsula. And we divide coastal areas into three categories, such as suburban area, fishing village area, and island area, according to their development phases and the distances from nearby big cities. Three types of seaside resort model for three categories of coastal areas are set up. At last we make site plans and images of three types of seaside resort model.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.15 no.2
• /
• pp.151-166
• /
• 2004

This study has been conducted with the following objectives as to the expected degrees of services of the guests and their degrees of satisfaction after being given the services, with the guests of the tourist hotels in the area of Gyonju as the subjects. The comprehensive outcomes of the analyses show that the resort Hotels in the Gyongju area have to establish proper characteristics and offer services according to the hotels, the objectives and the sexes. Marketing oriented strategies, Resort hotel, Expected degrees of service, Recognized degrees of service, Satisfaction,

• Journal of the Speleological Society of Korea
• /
• v.45 no.46
• /
• pp.49-67
• /
• 1996

After the opening of Gosu - cave, as tourist has increased, the inner parts and outer regions of cave is changed. This paper focuses on the environmental changes according to development of tourist resort in Gosu-cave. The result of this study can be found in the following facts: (1) As cave is opened lighting equipments set up for the purpose of helping inspection and coming in and out. (2) As the temperature rises in the coming in and out of tourist, this is caused to dry and peel off the topographes in cave. (3) The quality of water in cave is contaminated by the wastes, garbages and coins by tourists. (4) As Chungju - Dam has constructed, the linkages of the other tourist resort of Gosu - cave is improved. It is raised on the accessability of Gosu - cave. (5) As people has access to Gosu - cave, tourists increased more than the former times. Thus this phenomenon is contributed to the increasements of regional incomes and opportunity of regional employment.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.449-457
• /
• 2016

The purpose of this study was empirically to reveal the effects of emotional labor and job burnout of the ski resort workers on service level. For the study, a survey of 215 people working in domestic ski resorts was conducted. Emotional labor was composed of two sub-factors: surface acting and deep acting. Service level was composed of three sub-factors: tangibles, responsiveness, endeavor. The following results were obtained by confirmatory factor analysis, reliability analysis, correlation analysis, regression analysis. First, in emotional labor which ski resort worker perceived, surface acting had a positive effect on job burnout, while deep acting had a negative effect on it. Second, surface acting had a positive effect on tangibles and responsiveness of service level and deep acting had a positive effect on tangibles, responsiveness and endeavor of service level. Third, job burnout which ski resort worker perceived had a negative effect on tangibles, responsiveness and endeavor of service level. This study suggested that implications and limitations of the relationship between outcomes and emotional labor which people working at sport organizations such as a ski resort have experienced.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.254-266
• /
• 2016

The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

• Korean Security Journal
• /
• no.62
• /
• pp.223-253
• /
• 2020

This research has examined in depth professional books, advance research, related statistics, and internet data to present security environment changes and countermeasures that may arise due to changes in the domestic hospitality industry. The Hospitality industry characteristics and the trend of change at home and abroad were analyzed. Based on the analysis results, the global hospitality industry has minimized the negative impact of the gambling industry held by casinos through Integrated Resorts, and confirmed that the individual characteristics of various hospitality industries, such as Hotels, MICE, Performances and Shopping, have been developed in such a way that they can exert positive synergy. It has confirmed that South Korea is also trying to revitalize its sluggish economic growth by setting up strategies for industrializing the Integrated Resort and developing the Integrated Resort industry. Based on this, the security environment changes that could occur in individual Integrated Resort companies and the region were expected from five perspectives, and three levels of government/industry/personal response measures were proposed for effective response to changes in the security environment.