• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.25-37
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• 2006

The purpose of this study examines the interrelationships among antecedents and consequences of privacy concern on the online-shopping mall. Based on relevant literature review, a customer's attitude toward direct marketing, a customer's desire to information control, and a customer's prediction of negative effect as antecedents that affect the privacy concern. Also, consequences are a firm's reputation and a customer's purchase experience. Then related hypotheses were tested using data from 165 online shopping mall customer. The results for empirical analysis are as follows; 1) a customer's attitude toward direct marketing affected negatively the privacy concern, 2) a customer's desire to information control and a customer's prediction of negative effect affected positively the privacy concern, 3) a firm's reputation negatively related to the privacy concern, 4) a customer's purchase experience positively related to a firm's reputation.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.67-92
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• 2016

Employing a newly developed conceptual framework of the tasks and activities that comprise today's digital scholarly undertaking and their potentially reputation building, maintaining and enhancing components, the efforts of ResearchGate in supporting scholars' reputation building endeavours were put under the microscope. Not unexpectedly, RG performs well in regard to basic research activities. Clearly, too, with ten metrics at its disposal, RG is in a league of its own when it comes to monitoring individual research reputation. Where RG falls down is regarding scholarly activities that do not concern pure research and so especially teaching. Its claim to have created a new way of measuring reputation is only partially true because if it wants to do so genuinely then it needs to extend the range of scholarly activities covered. RG also falls short in informing members as to the nature and changes to its service and of embracing new actors, such as citizen scientists and amateur experts.

• Journal of the HCI Society of Korea
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• v.13 no.2
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• pp.21-29
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• 2018

Continuous use of SNS with having SNS fatigue influences users mentally as well as physically. Although it is reported that they eventually leave SNS due to experience of fatigue, the determinants of SNS fatigue have not been discovered yet. Thus this study aims to find the psychological factors causing SNS fatigue. This study (1) found out the factors causing SNS fatigue, and (2) explored the relationships between the factors and intentions to discontinue/continue to use SNS. Findings of the study suggested that there are seven types of determinants: Sense of relative deprivation, Relationship concern, Management burden, Information overload, Privacy concern, Reputation concern(after posting), Reputation concern(before posting). It is also found that sense of relative deprivation negatively predicted the intention to keep using SNS while management burden, reputation concern(before posting) predicted positively. Furthermore, the sense of relative deprivation and information overload positively predicted the intention to discontinue using SNS while reputation concern(before posting) predicted negatively. This research examined how the determinants of SNS fatigue affect the intentions to keep/stop using SNS from the two different points of view. The determinants of SNS fatigue experienced by SNS viewers influenced them to have intentions to stop using it, whereas those felt by SNS writers affected them to keep using it.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.455-463
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• 2021

The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.35-42
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• 2018

Social Networking Sites (hereafter SNSs) have become a part of people's daily routines. Beginning as a hobby/communicating tool for a specific group of people, SNSs have expanded in terms of the number of users, frequency of access, and depth and range of sharing. It is recently reported that the users experience SNS fatigue from being connected at all time. However, limited research has addressed this issue. The purpose of the present study was to examine the mediating role of reputational concern and expectation of others' responses on the relationship between narcissism and Facebook fatigue. A total of 329 Facebook users completed an online survey. The results showed that individuals who rated high on narcissism experienced a high level of Facebook fatigue, and that both reputational concern and expectation of others' responses partially mediated the relationship between narcissism and fatigue. Implications of the findings and suggestions for future research are discussed.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.77-94
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• 2011

Since the general quality of life has been improving, people have become interested in "well-being." The widespread acceptance of the importance of "well-being" to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits), Website features, and perceived trust are related to the primary concern for many online health information consumers. This study examines whether familiarity, perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and, moreover, will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

• The Journal of Information Systems
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• v.21 no.2
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• pp.73-96
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• 2012

With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.2
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• pp.9-23
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• 1999

Pusan's reputation as the nation's most crowded city in terms of population density is attributable to its huge mountains which allow only small portion of residential area to its large population. Rapid increase of urban population on limited amount of land had naturally led its developments efforts to mountainous area giving rise to the concern of potential landslide. This study on urban Pusan and "Landslide Hazard Map" thereof is prepared in an attempt to avoid disasters created by landslide and also as a reference for city planners. The Map shows that the area covering 38% to 43% of urban Pusan has the potential for landslide. The study also shows that various civil works involving massive land excavation had been more direct cause of landslides in Pusan than such traditional factors as locations, ground slopes, rock types and topography of the area concerned.

• Agribusiness and Information Management
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• v.2 no.1
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• pp.117-128
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• 2010

Coordination has been identified as a concern in the cross-cutting issues of food security and nutrition (FSN) in Cambodia. Food Security and Nutrition Information System (FSNIS) in Cambodia is the only "entry portal" to support policy formulation and decision-making with regard to FSN. While this knowledge and information management system has earned a respectful reputation, Council for Agricultural and Rural Development (CARD) faces many challenges in the implementation of the system. This paper will present how FSNIS has been developed and impacts on policy or strategy related to FSN. In addition, sustainability of the system is a key challenge for FSNIS; yet it is interesting to see how it works. Along with a success story, FSNIS is recognized by its stakeholders as the most successful knowledge and information management system in the field of FSN in Cambodia.

• Journal of Internet Computing and Services
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• v.14 no.5
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• pp.39-48
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• 2013

A cloud system has to deal with highly variable workloads resulting from dynamic usage patterns in order to keep the QoS within the predefined SLA. Aside from the aspects regarding services, another emerging concern is to keep the energy consumption at a minimum. This requires the cloud providers to consider energy and performance trade-off when allocating virtualized resources in cloud data centers. In this paper, we propose a resource provisioning approach based on dynamic thresholds to detect the workload level of the host machines. The VM selection policy uses utilization data to choose a VM for migration, while the VM allocation policy designates VMs to a host based on its service reputation. We evaluated our work through simulations and results show that our work outperforms non-power aware methods that don't support migration as well as those based on static thresholds and random selection policy.