1 |
Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132-135.
DOI
|
2 |
Kumar, V., Rahman, Z., Kazmi, A. A., & Goyal, P. (2012). Evolution of sustainability as marketing strategy: Beginning of new era. Procedia-Social and Behavioral Sciences, 37, 482-489.
DOI
|
3 |
Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). "Greening" the marketing mix: Do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41(2), 151-170.
DOI
|
4 |
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35(April), 94-110.
DOI
|
5 |
Nair, S. R., & Menon, C. G. (2008). An environmental marketing system-a proposed model based on Indian experience. Business Strategy and the Environment, 17(8), 467-479.
DOI
|
6 |
Neuendorf, K. A. (2002). Defining content analysis. Content analysis guidebook. Thousand Oaks, CA: Sage Publications.
|
7 |
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311-1319.
DOI
|
8 |
Rivera‐Camino, J. (2007). Re-evaluating green marketing strategy: a stakeholder perspective. European Journal of Marketing 41(11-12), 1328-1358.
DOI
|
9 |
Rahman, I., Park, J., & Chi, C. G. Q. (2015). Consequences of "greenwashing". International Journal of Contemporary Hospitality Management, 27(6), 1054-1081.
DOI
|
10 |
Rajadural, J. Zahari, A. R., Esa, E., Bathmanathan, V., & Ishak, N. A. M. (2021). Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises. Journal of Asian Finance, Economics and Business, 8(1), 407-417. https://doi.org/10.13106/jafeb.2021.vol8.no1.407
DOI
|
11 |
Sanclemente-Tellez, J. C. (2017). Marketing and Corporate Social Responsibility (CSR). Moving between broadening the concept of marketing and social factors as a marketing strategy. Spanish Journal of Marketing-ESIC, 21(July), 4-25.
DOI
|
12 |
Slater, S. F., Hult, G. T. M., & Olson, E. M. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), 551-559.
DOI
|
13 |
Tam, W. W., Tang, A., Woo, B., & Goh, S. Y. (2019). Perception of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement of authors publishing reviews in nursing journals: a cross-sectional online survey. BMJ Open, 9(4), e026271.
DOI
|
14 |
Crittenden, V. L., Crittenden, W. F., Ferrell, L. K., Ferrell, O. C., & Pinney, C. C. (2011). Market-oriented sustainability: a conceptual framework and propositions. Journal of the Academy of Marketing Science, 39(1), 71-85.
DOI
|
15 |
Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33(4), 461-475.
DOI
|
16 |
Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958-2008: a basis for future research opportunities. Journal of the Academy of Marketing Science, 39(1), 55-70.
DOI
|
17 |
Connelly, B. L., Ketchen, D. J., & Slater, S. F. (2011). Toward a "theoretical toolbox" for sustainability research in marketing. Journal of the Academy of Marketing Science, 39(1), 86-100.
DOI
|
18 |
Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: an examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), 158-174.
DOI
|
19 |
Dangelico, R. M. (2015). Improving firm environmental performance and reputation: The role of employee green teams. Business Strategy and the Environment, 24(8), 735-749.
DOI
|
20 |
Tulsi, P., & Ji, Y. (2020). A conceptual approach to green human resource management and corporate environmental responsibility in the hospitality industry. Journal of Asian Finance, Economics and Business, 7(1), 195-203. https://doi.org/10.13106/jafeb.2020.vol7.no1.195
DOI
|
21 |
Woo, E. J., & Kang, E. (2020). Environmental Issues As an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(17), 7014.
DOI
|
22 |
Fraj, E., Martinez, E., & Matute, J. (2011). Green marketing strategy and the firm's performance: the moderating role of environmental culture. Journal of Strategic Marketing, 19(4), 339-355.
DOI
|
23 |
Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87.
DOI
|
24 |
Dennis, C., Harris, L., Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce, or prophesy? Qualitative Market Research, 8(4), 357-370.
DOI
|
25 |
D'Souza, C., Taghian, M., & Sullivan-Mort, G. (2013). Environmentally motivated actions influencing perceptions of environmental corporate reputation. Journal of Strategic Marketing, 21(6), 541-555.
DOI
|
26 |
Fuentes, C. (2015). How green marketing works: Practices, materialities, and images. Scandinavian Journal of Management, 31(2), 192-205.
DOI
|
27 |
Han, S., & Kang, E. (2020). The Marketing Strategy to Stimulate Customer's Interest in Art-Gallery Business Plan. The Journal of Distribution Science, 18(8), 47-54.
DOI
|
28 |
Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia-Social and Behavioral Sciences, 172(27), 463-470.
DOI
|
29 |
Hunt, S. D. (2011). Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach. Journal of the Academy of Marketing Science, 39(1), 7-20.
DOI
|
30 |
Hult, G. T. M. (2011). Market-focused sustainability: market orientation plus! Journal of the Academy of Marketing Science 39(February), 1-6.
DOI
|
31 |
Jain, V., Roy, S., Daswani, A., & Sudha, M. (2010). How celebrities are used in Indian television commercials. Vikalpa, 35(4), 45-52.
DOI
|
32 |
Kataria, A., & Mukherjee, J. (2017). Sustainability marketing research: current status and future challenges. International Journal of Sustainable Strategic Management, 5(3), 245-266.
DOI
|
33 |
Khan, U., Haque, M. I., & Khan, A. M. (2020). Environmental Sustainability Awareness in the Kingdom of Saudi Arabia. The Journal of Asian Finance, Economics, and Business, 7(9), 687-695. https://doi.org/10.13106/jafeb.2020.vol7.no9.687
DOI
|
34 |
Kang, E., & Hwang, H. J. (2018). Strategic management plan for transnational organizations. Journal of Asian Finance, Economics and Business, 5(2), 119-128. https://doi.org/10.13106/jafeb.2018.vol5.no2.119
DOI
|
35 |
Kang, E., Nantharath, P., & Hwang, H. J. (2020). The Strategic Process of Merger and Acquisition (M&A) Market Using Integrating Change Management. The Journal of Distribution Science, 18(6), 57-62.
DOI
|
36 |
Kim, S. G. (2020). The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector. The Journal of Distribution Science, 18(11), 15-22.
DOI
|