• 동아시아식생활학회지
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• 제27권2호
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• pp.104-113
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• 2017

The purpose of this study was to analyze and consumption patterns diet/low-calorie food. Ubjects were 353 adult women aged 20s~50s. Ubjects were divided into three groups according to body mass index (BMI): Normal group (BMI>23.0), overweight group (23.0${\leq}$BMI<25.0), and obesity group (BMI${\geq}$25.0). This study collected all information by self-administrated questionnaires. The SPSS version 21.0 was used for analysis of data. The obesity group lower education level (p<0.001), higher age (p<0.001) and higher income (p<0.001) than normal group. However, score of health status was highest in normal group (p<0.001). Proportion of obesity group pill type diet/low-calorie (p<0.034), drug (diuretic, appetite suppressant and riental medicine) (p<0.001), and cosmetic surgery (p<0.001). The main reason for consumption of diet/low-calorie was control without starving (28.0%). Obese group emphasized manufacturer, ingredient and reputation, whereas the normal group emphasized price and expected effectiveness (p<0.001).

• 한국병원경영학회지
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• 제8권1호
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• pp.81-94
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• 2003

This paper aims at developing a prediction model and analyzing a sensitivity for the outpatient's overall satisfaction on utilizing hospital services by using data mining techniques within the context of customer satisfaction. From a total of 900 outpatient cases, 80 percent were randomly selected as the training group and the other 20 percent as the validation group. Cases in the training group were used in the development of the CHAID and Neural Networks. The validation group was used to test the performance of these models. The major findings may be summarized as follows: the CHAID provided six useful predictors - satisfaction with treatment level, satisfaction with healthcare facilities and equipments, satisfaction with registration service, awareness of hospital reputation, satisfaction with staffs courtesy and responsiveness, and satisfaction with nurses kindness. The prediction accuracy rates based on MLP (77.90%) is superior to RBF (76.80%).

• 한국의상디자인학회지
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• 제6권3호
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• pp.83-96
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• 2004

This study was attempted to examine female consumers' cosmetics purchasing behavior of subdivided groups according to cosmetics shopping orientation in cosmetics purchasing and to suggest basic information applicable to marketing. The sample was taken from 698 women who were aged twenties through thirties living in Korea. A total of 400 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA , Duncan test, and χ²-test. The results of this study were as follows: First, The dimensions of cosmetics shopping orientation were composed of hedonic shopping orientation and utilitarian shopping orientation. Second, Evaluative criteria of internet shopping mall were composed of price and promotion, convenient shopping, reputation. Third, three groups were classified after group analysis of two factors in female consumers' cosmetics shopping orientation: consumers with high hedonic shopping orientation(46.5％), consumers with low hedonic and low utilitarian shopping orientation(29.0％), consumers with high utilitarian shopping orientation(24.5％). Additionally differences of the three groups were examined according to evaluative criteria of internet shopping mall, purchase intention and demographic variables.

• The Journal of Asian Finance, Economics and Business
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• 제5권4호
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• pp.9-20
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• 2018

Global rating agencies, such as Moody's and S&P, have assigned credit ratings to corporate bonds issued by Japanese firms since 1980s. Local Japanese rating agencies, such as R&I and JCR, have more market share than the global raters. We examine the yield spreads of 1,050 yen-denominated corporate bonds issued by financial firms in Japan from 1998 to 2014 and find no evidence that bonds rated by at least one global agency are associated with a significant reduction in the cost of debt as compared to those rated by only local rating agencies. Unlike non-financial firms, the reputation effect of global rating agencies does not exist for Japanese financial firms. We also observe that firms with less information asymmetry are more likely to acquire ratings from Moody's or S&P. Additionally, the firm's financial profile does not affect its choice to seek out ratings from global raters. Our findings are contradictory to those by Han, Pagano, and Shin (2012), who employ bonds issued by non-financial firms in Japan. Our conjecture is that the asymmetric nature of financial firms makes investors less likely to depend on a credit risk assessment by rating agencies in determining the yields of new bonds.

• 인터넷정보학회논문지
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• 제8권4호
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• pp.137-147
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• 2007

웹 기반의 온라인 커뮤니티가 급속하게 증가함에 따라 사회적인 집단(커뮤니티)에서의 에이전트들은 안전하고 성공적인 상호거래를 위하여 서로의 신뢰도를 계산할 수 있는 형태의 믿음으로 알 수 있어야 한다. 본 논문은 온라인 커뮤니티에서 주어진 피드백으로 형성된 신뢰도의 계산적 모델을 제안한다. 신뢰도는 과거의 상호작용에 기반한 평가수치의 축적으로 정의할 수 있으며, 평균 신뢰도는 믿을 수 있는 값과 믿을 수 없는 값의 분포를 고려한 중심값으로 나타낸다. 온라인 커뮤니티에서의 명성, 신뢰도, 평균 신뢰도의 관계를 구체적인 예를 통하여 설명하며, 정의한 신뢰도 모델이 어떻게 온라인 커뮤니티에서 에이전트의 이성적인 거래를 가능하게 하는가를 보여준다.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2002년도 추계공동학술대회
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• pp.125-135
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• 2002

인터넷을 이용한 전자상거래의 급속한 성장과 경쟁의 심화로 다양한 구매방식, 비즈니스 모델들이 등장하고 있다. 그 중 최근 들어 인터넷 종합 쇼핑몰과 소비자들에게 새로운 비즈니스 모델로 자리잡아 가고 있는 공동구매에 대해서 살펴보곤 공동구매 신뢰와 참여에 영향을 주는 요인을 도출하여 이를 실증연구 하였다. 실증연구 결과는 다음과 같다. 첫째 공동구매 신뢰에 영향을 미치는 요인과 공동구매 참여에 영향을 미치는 요인이 다르게 나타났다. 둘째, 공동구매 참여에는 지각된 명성, 친밀감, 상품가치가 유의한 영향을 미치는 것으로 나타났다. 셋째, 고객서비스는 공동구매 신뢰와 참여에 모두 유의한 영향을 미치지 못하였다. 넷째 상품가치는 공동구매 신뢰와 참여에 공통으로 유의한 영향을 미치고 있는 것으로 나타났다. 다섯째, 공동구매 신뢰는 공동구매 참여에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Architectural research
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• 제3권1호
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• pp.21-27
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• 2001

This study addressing the underlying strategies for Andong municipal museum complex development is in timely view that Andong has obtained a worldwide reputation as a treasury of traditional Korean Confucian culture. Thus far, there has been a tendency that various local museums are proposed to meet architectural aspirations architects and users commonly hold. Overall, though, the major role they play in making overall city image has not been considered in a systematic manner. Based on Lee's (2001) two previous studies, this study summarized the utility of cognitive distance and cognitive map concepts, which are proposed by Kevin Lunch (1976) to evaluate city image, in planning Andong municipal museum complex (AMMC). Sample is stratified into city residents and outsiders, and also into the general public and design-related professionals to see if there is any group difference in constructing their mental image. Three major findings are obtained. First, familiarity, so-called the degree of knowing, is the function of the length of stay in a designated area. That is, the longer people stay in Andong, the more likely they are familiar with its overall environmental aspects. Second, mental proximity of Andong municipal museum complex relative to existing cultural landmarks is closely related to the degree of how people value those landmarks in terms of their significance. Dosan Seowon and Hahoe folk village are most highly valued, which means higher proximity. Third, functional diversity turned out to be the most important design dimension, while display mechanism are least valued. Cognitive simulations of this sort are meaningful in that projected composite image might be a rough first approximation of true public image.

• 한국전자거래학회지
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• 제15권4호
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• pp.197-218
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• 2010

Korean Government has invested a lot of efforts on digital contents industry. It believes that the digital contents industry enables Korea to regain the reputation of the most powerful IT country. Among its various efforts to promote the digital contents industry, a Digital Contents Identifier System, called UCI(Universal Contents Identifier), has been developed and deployed. UCI has provided a critical infrastructure for digital contents production and distribution. Thanks to Korean Government's efforts, users (companies and individuals) have currently registered 3.8 million digital contents through 25 RA organizations. Although the number of registered contents has been increased rapidly, many organizations hesitate to adopt the UCI system due to the lack of visible and short-term returns from the UCI system. Thus, this research tries to explore factors which affect UCI user satisfaction. This research finds that user's awareness, information quality, and service quality are the critical influencing factors toward UCI user satisfaction. In addition, this research finds that the critical influencing factors in public organizations are different from the critical influencing factors in private organizations. These findings hopefully provide useful guidelines for disseminating the UCI system widely.

• 한국의류학회지
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• 제27권6호
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.