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A Study of the Influencing Factors on the User Satisfaction for the UCI Digital Identifier System  

Lim, Gyoo-Gun (한양대학교 경영대학)
Kim, Jae-Hun ((주)넷스루)
Baek, Seung-Ik (한양대학교 경영대학)
Park, Seung-Bum (한국정보화진흥원)
Publication Information
The Journal of Society for e-Business Studies / v.15, no.4, 2010 , pp. 197-218 More about this Journal
Abstract
Korean Government has invested a lot of efforts on digital contents industry. It believes that the digital contents industry enables Korea to regain the reputation of the most powerful IT country. Among its various efforts to promote the digital contents industry, a Digital Contents Identifier System, called UCI(Universal Contents Identifier), has been developed and deployed. UCI has provided a critical infrastructure for digital contents production and distribution. Thanks to Korean Government's efforts, users (companies and individuals) have currently registered 3.8 million digital contents through 25 RA organizations. Although the number of registered contents has been increased rapidly, many organizations hesitate to adopt the UCI system due to the lack of visible and short-term returns from the UCI system. Thus, this research tries to explore factors which affect UCI user satisfaction. This research finds that user's awareness, information quality, and service quality are the critical influencing factors toward UCI user satisfaction. In addition, this research finds that the critical influencing factors in public organizations are different from the critical influencing factors in private organizations. These findings hopefully provide useful guidelines for disseminating the UCI system widely.
Keywords
Digital Contents; Digital Contents Identifier; UCI(Universal Content Identifier); Type of Organization; User Satisfaction;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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