• Journal of the Korean Society for Library and Information Science
• /
• v.42 no.2
• /
• pp.295-308
• /
• 2008

For National Digital Library(NDL) to properly perform it's ideal function as a representative digital library in Korea, information service policy considering the IT and Ubiquitous environment shall be established. Information service policy of NDL was established with focus group interviews and a survey targeting the users and librarians in this study. To raise the propriety of information service policy, final draft of information service policy was proposed after the interim evaluation targeting the concerned parties of NDL and 1st & 2nd verification by external specialists and the consultation group. In this manner, vision, mission, goal, objective, strategy, etc of information service policy of NDL were proposed. Information service policy of NDL proposed in this study not only proposes the fact and base to other digital libraries that wishes to establish the information service policy and arrange detailed guidelines as a case study but also secures the direction and vision of global information service policy of NDL. Furthermore, it will contribute for NDL to build its reputation as a world renowned digital library.

• International Commerce and Information Review
• /
• v.18 no.4
• /
• pp.31-54
• /
• 2016

This study explores the factors that determine the quality of private information and how the subsequent consumption behavior is driven. The aim of the study is to discuss how the firms' collection of private information should be conducted and which factors are crucial to raising firm performances. The empirical test conducted with a sample of 331 online consumers suggest that credibility and skepticism were strongly influenced by website reputation and massive information collection, accordingly. Then, the established credibility and skepticism determined the quality of the provided information, ultimately influencing the subsequent consumption behaviors, which are revisit intention and switching intention. Especially, the falsity of provided information was a strong driver of the consumption behavior, highlighting the importance of the quality of provided information on firm performances.

• International Commerce and Information Review
• /
• v.17 no.2
• /
• pp.41-65
• /
• 2015

Online firms collect consumers' private information, which serves as a valuable database for marketing activities. In order to encourage consumers to provide their private information, online firms offer high quality websites for consumers who provide private information. However, identity theft, phishing, and pharming, become critical social issues, consumers started to avoid providing their private information to online firms. Thus, consumers often provide false or limited information, which lacks value for practical use for the online firms. The main issue raised in this study is to discuss how online marketing activities has influence on consumers attitude and information providing behavior. From the result, this paper found that websites reputation had greatest impact on willingness of providing information. Also this study revealed that unauthorized use is the key factor for increasing distrust and avoidance of providing information.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.26 no.2
• /
• pp.541-550
• /
• 2016

Considering the results of the 3.20 Cyber Attack, leaks of personal information by card companies, and so on, convenience and efficiency cannot be guaranteed without security as a prerequisite. In addition, it is more likely that customers' interests seem to be interfered with in financial institutions than in any other industry. Therefore, when a security accident occurs, users may suffer mental damage and monetary loss, leading to class action, customer defection, loss of reputation, and falloff in international credibility, which all may have a significant effect on the business continuity of corporations. This study integrates the representative information security certification systems in order to improve the efficiency of information security management and demonstrate the necessity of information security management system certification for the financial sector. If the certification is needed, we would like to recommend the desirable development direction.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.20 no.6
• /
• pp.261-270
• /
• 2010

As the usage of social network service(SNS) increases recently, great attention has been shown to the information security in SNS. However, there has been little investment in SNS environment for security while preferential investment to attract subscribers has been made so far. Moreover, there is still a lack of confidence for investment effect and an absence of framework to analyze the threat factors of information security in SNS. In this paper, we propose to model for decision-making standard of SNS information security investment by the AHP. The result shows that 'service image' is the most important criterion for the decision of SNS information security. It also shows that 'Profile-squatting and reputation slander through ID thefts' and 'Corporate espionage' are important threat factors in SNS information security.

• Journal of Intelligence and Information Systems
• /
• v.22 no.1
• /
• pp.43-61
• /
• 2016

Customer reviews help potential customers make purchasing decisions. However, the prevalence of reviews on websites push the customer to sift through them and change the focus from a mere search to identifying which of the available reviews are valuable and useful for the purchasing decision at hand. To identify useful reviews, websites have developed different mechanisms to give customers options when evaluating existing reviews. Websites allow users to rate the usefulness of a customer review as helpful or not. Amazon.com uses a ratio-type helpfulness, while Yelp.com uses a count-type usefulness index. This usefulness index provides helpful reviews to future potential purchasers. This study investigated the effects of sentiment and readability on useful votes for customer reviews. Similar studies on the relationship between sentiment and readability have focused on the ratio-type usefulness index utilized by websites such as Amazon.com. In this study, Yelp.com's count-type usefulness index for restaurant reviews was used to investigate the relationship between sentiment/readability and usefulness votes. Yelp.com's online customer reviews for stores in the beverage and food categories were used for the analysis. In total, 170,294 reviews containing information on a store's reputation and popularity were used. The control variables were the review length, store reputation, and popularity; the independent variables were the sentiment and readability, while the dependent variable was the number of helpful votes. The review rating is the moderating variable for the review sentiment and readability. The length is the number of characters in a review. The popularity is the number of reviews for a store, and the reputation is the general average rating of all reviews for a store. The readability of a review was calculated with the Coleman-Liau index. The sentiment is a positivity score for the review as calculated by SentiWordNet. The review rating is a preference score selected from 1 to 5 (stars) by the review author. The dependent variable (i.e., usefulness votes) used in this study is a count variable. Therefore, the Poisson regression model, which is commonly used to account for the discrete and nonnegative nature of count data, was applied in the analyses. The increase in helpful votes was assumed to follow a Poisson distribution. Because the Poisson model assumes an equal mean and variance and the data were over-dispersed, a negative binomial distribution model that allows for over-dispersion of the count variable was used for the estimation. Zero-inflated negative binomial regression was used to model count variables with excessive zeros and over-dispersed count outcome variables. With this model, the excess zeros were assumed to be generated through a separate process from the count values and therefore should be modeled as independently as possible. The results showed that positive sentiment had a negative effect on gaining useful votes for positive reviews but no significant effect on negative reviews. Poor readability had a negative effect on gaining useful votes and was not moderated by the review star ratings. These findings yield considerable managerial implications. The results are helpful for online websites when analyzing their review guidelines and identifying useful reviews for their business. Based on this study, positive reviews are not necessarily helpful; therefore, restaurants should consider which type of positive review is helpful for their business. Second, this study is beneficial for businesses and website designers in creating review mechanisms to know which type of reviews to highlight on their websites and which type of reviews can be beneficial to the business. Moreover, this study highlights the review systems employed by websites to allow their customers to post rating reviews.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.6
• /
• pp.2861-2880
• /
• 2018

Mobile Ad hoc Networks (MANETs) have become a viable platform owing to their potential of providing communication without any pre-existing infrastructure and central administrating authority. Mutual support and co-operation among nodes are prerequisites for performing functions in such networks. The scarcity of resources makes it economical for nodes to conserve their resources and misbehave by avoiding participation in the network. Therefore, a mechanism is required to detect and handle such misbehaving nodes and promote co-operation in the network. Existing techniques for handling misbehaving nodes focus only on their current behaviour without considering the antecedent behaviour of nodes. In real world, a node may dynamically change its behaviour in accordance to its requirements. Hence, an efficient mechanism is required for providing security against such misbehaviour. This paper proposes an Adaptive Security Model which contemplates the present as well as anterior behaviour of nodes for providing security against dynamic node behaviour. The adaptivity of the model is nested in its ability to requite well-behaving nodes and penalize misbehaving ones in conformity with their overall behaviour. Simulation results indicate the efficiency of proposed scheme in securing the network from the menace of dynamic behaviour of nodes.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2007.05a
• /
• pp.321-349
• /
• 2007

The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.15 no.12
• /
• pp.2679-2686
• /
• 2011

Whereas ARS(Automatic Response System)s are a typical communication system very widely used, it has a predominating reputation that it is of great inconvenience. This irony does not stem from technological deficiency, but rather from the usability problem. Under the current situation that there is little research and results in terms of ARS usability, we introduce an ARS simulator designed to help ARS usability tests more effectively. As a system for ARS usability researchers, it provides an environment for the mock task design and users' performance of the task. Further, it saves the mock task history and analyzes users' action patterns to some extent.

• Asia pacific journal of information systems
• /
• v.25 no.3
• /
• pp.473-499
• /
• 2015

The limited literature on Open Source Software (OSS) customers' adoption does not provide explanations on how OSS services are adopted by customers in the presence of functionally superior commercially licensed software (CLS). This paper aims to uncover the process that shapes customer satisfaction of OSS services in comparison to CLS. Expectation Disconfirmation Theory (EDT) is adapted and integrated with pre implementation factor model that influences software customers' expectations including cost, reputation, and experience. The constructed research model is empirically validated using a field survey of OSS and CLS database management system (DBMS) customers in Korea. The theoretical contribution of the paper lies on the application of EDT to explain the wide adoption of OSS DBMS services in the presence of functionally superior CLS DBMSs. Furthermore, this paper integrates EDT with pre-implementation factors for customers' expectations, which has been considered a limitation of the theory. Among the practical contributions, this study draws attention to the substantive differences between OSS and CLS customers' expectations. Additionally, it offers initial explanations for the differences in customer behavior for OSS and CLS and the way that customers' expectations and actual performance are mingled together to form customer satisfaction.