• Title/Summary/Keyword: Relevant Keyword

Search Result 106, Processing Time 0.03 seconds

Relevant Keyword Collection using Click-log (클릭로그를 이용한 연관키워드 수집)

  • Ahn, Kwang-Mo;Seo, Young-Hoon;Heo, Jeong;Lee, Chung-Hee;Jang, Myung-Gil
    • The KIPS Transactions:PartB
    • /
    • v.19B no.2
    • /
    • pp.149-154
    • /
    • 2012
  • The aim of this paper is to collect relevant keywords from clicklog data including user's keywords and URLs accessed using them. Our main hyphothesis is that two or more different keywords may be relevant if users access same URLs using them. Also, they should have higher relationship when the more same URLs are accessed using them. To validate our idea, we collect relevant keywords from clicklog data which is offered by a portal site. As a result, our experiment shows 89.32% precision when we define answer set to only semantically same words, and 99.03% when we define answer set to broader sense. Our approach has merits that it is independent on language and collects relevant words from real world data.

Identifying Influencing Factors on the Price Per Click of Keyword Advertising : Focusing on Keyword Type, Search Number and Competition (온라인 키워드 광고 시장에서 광고 단가에 영향을 미치는 요인 분석 : 키워드 유형, 검색 횟수와 경쟁업체의 수를 중심으로)

  • Lee, Hong Joo
    • Journal of Information Technology Services
    • /
    • v.11 no.3
    • /
    • pp.257-267
    • /
    • 2012
  • Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

Conceptual Extraction of Compound Korean Keywords

  • Lee, Samuel Sangkon
    • Journal of Information Processing Systems
    • /
    • v.16 no.2
    • /
    • pp.447-459
    • /
    • 2020
  • After reading a document, people construct a concept about the information they consumed and merge multiple words to set up keywords that represent the material. With that in mind, this study suggests a smarter and more efficient keyword extraction method wherein scholarly journals are used as the basis for the establishment of production rules based on a concept information of words appearing in a document in a way in which author-provided keywords are functional although they do not appear in the body of the document. This study presents a new way to determine the importance of each keyword, excluding non-relevant keywords. To identify the validity of extracted keywords, titles and abstracts of journals about natural language and auditory language were collected for analysis. The comparison of author-provided keywords with the keyword results of the developed system showed that the developed system was highly useful, with an accuracy rate as good as up to 96%.

A Method for Non-redundant Keyword Search over Graph Data (그래프 데이터에 대한 비-중복적 키워드 검색 방법)

  • Park, Chang-Sup
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.6
    • /
    • pp.205-214
    • /
    • 2016
  • As a large amount of graph-structured data is widely used in various applications such as social networks, semantic web, and bio-informatics, keyword-based search over graph data has been getting a lot of attention. In this paper, we propose an efficient method for keyword search over graph data to find a set of top-k answers that are relevant as well as non-redundant in structure. We define a non-redundant answer structure for a keyword query and a relevance measure for the answer. We suggest a new indexing scheme on the relevant paths between nodes and keyword terms in the graph, and also propose a query processing algorithm to find top-k non-redundant answers efficiently by exploiting the pre-calculated indexes. We present effectiveness and efficiency of the proposed approach compared to the previous method by conducting an experiment using a real dataset.

A Study on analyzing brand character of myth material, relevant keyword and relevance with big data of portal site and SNS (포털사이트, SNS의 빅데이터를 이용한 신화소재의 브랜드 캐릭터와 연관어, 연관도 분석)

  • Oh, Sejong;Doo, Illchul
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.1
    • /
    • pp.157-169
    • /
    • 2015
  • In digital marketing, means of public relations and marketing of enterprises are changing into marketing techniques of predictive analytics. A significant study can be carried out by an analysis of 'the patterns of customers' uses' using big data on major portal sites and SNSs and their correlation with related keywords. This study analyzes the origins of mythological characters in major brands such as Nike, Hermes, Versace, Canon and Starbucks. Also, it extracts related keywords and relevance using big data on portal sites and SNS and their correlation. Nike marketing that reminds people of 'the goddess of victory, Nike' formed a good combination of the brand with relevance. Most of them are based on Greek mythology and have rich materials for storytelling and artistic values in common. Hopefully, this case analysis of foreign brands would become a starting point of discovering the materials of the domestic mythological characters.

An Efficient Keyword Search Method on RDF Data (RDF 데이타에 대한 효율적인 검색 기법)

  • Kim, Jin-Ha;Song, In-Chul;Kim, Myoung-Ho
    • Journal of KIISE:Databases
    • /
    • v.35 no.6
    • /
    • pp.495-504
    • /
    • 2008
  • Recently, there has been much work on supporting keyword search not only for text documents, but a]so for structured data such as relational data, XML data, and RDF data. In this paper, we propose an efficient keyword search method for RDF data. The proposed method first groups related nodes and edges in RDF data graphs to reduce data sizes for efficient keyword search and to allow relevant information to be returned together in the query answers. The proposed method also utilizes the semantics in RDF data to measure the relevancy of nodes and edges with respect to keywords for search result ranking. The experimental results based on real RDF data show that the proposed method reduces RDF data about in half and is at most 5 times faster than the previous methods.

Deep Learning Document Analysis System Based on Keyword Frequency and Section Centrality Analysis

  • Lee, Jongwon;Wu, Guanchen;Jung, Hoekyung
    • Journal of information and communication convergence engineering
    • /
    • v.19 no.1
    • /
    • pp.48-53
    • /
    • 2021
  • Herein, we propose a document analysis system that analyzes papers or reports transformed into XML(Extensible Markup Language) format. It reads the document specified by the user, extracts keywords from the document, and compares the frequency of keywords to extract the top-three keywords. It maintains the order of the paragraphs containing the keywords and removes duplicated paragraphs. The frequency of the top-three keywords in the extracted paragraphs is re-verified, and the paragraphs are partitioned into 10 sections. Subsequently, the importance of the relevant areas is calculated and compared. By notifying the user of areas with the highest frequency and areas with higher importance than the average frequency, the user can read only the main content without reading all the contents. In addition, the number of paragraphs extracted through the deep learning model and the number of paragraphs in a section of high importance are predicted.

Keyword Search and Ranking Methods on Semantic Web Documents (시맨틱 웹 문서에 대한 키워드 검색 및 랭킹 기법)

  • Kim, Youn-Hee;Oh, Sung-Kyun
    • Journal of Satellite, Information and Communications
    • /
    • v.7 no.3
    • /
    • pp.86-93
    • /
    • 2012
  • In this paper, we propose keyword search and ranking methods for OWL documents that describe metadata and ontology on the Semantic Web. The proposed keyword search method defines a unit of keyword search result as an information resource and expands a scope of query keyword to names of class and property or literal data. And we reflected derived information by inference in the keyword search by considering the elements of OWL documents such as hierarchical relationship of classes or properties and equal relationship of classes. In addition, our method can search a large number of information resources that are relevant to query keywords because of information resources indirectly associated with query keywords through semantic relationship. Our ranking method can improve user's search satisfaction because of involving a variety of factors in the ranking by considering the characteristics of OWL. The proposed methods can be used to retrieve digital contents, such as broadcast programs.

The Keyword-based Learning Effect of the discipline of Mathematics Education for Pre-service Mathematics Teachers (예비 수학교사의 수학교육학 키워드 중심 학습 효과)

  • Kim, Changil;Jeon, Young Ju
    • Journal of the Korean School Mathematics Society
    • /
    • v.17 no.4
    • /
    • pp.493-506
    • /
    • 2014
  • This study is to seek access to a way of learning of the discipline of mathematics education, one of several knowledge is required to pre-service mathematics teachers. First, by selecting the key topics and researchers in mathematics education learning materials were produced by the relevant classification information by keyword. This applies to pre-service teachers in the curriculum, and looked to clarify the theoretically connectivity among the researchers and concepts and principles of the discipline of mathematics education. And as a result, investigate whether there is any effect to the pre-service teacher education.

  • PDF

A web-based Obesity Management system using Body variations (빅 데이터 기반 만성질환 관리 시스템)

  • Kang, Hee-Beom;Lee, Jong-Won;Kim, Kyung-Hwan;Kim, Chang-Su;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2016.10a
    • /
    • pp.787-789
    • /
    • 2016
  • Today, need for a development system that provides the data to a chronic disease, and management has emerged. However, for most of the disease management system provides a wide range of data to the user and problem does not provide for important keyword or data existed. In this paper, analyzing the data for a disease through the R Programing it makes like the most relevant keyword in the illness to the user. This study was a system in which only the important parts when the user to manage their disease can be efficiently managed. By utilizing the proposed system to the user it is considered to be Except for unnecessary data or keyword and to be able to see the data and the keyword in need.

  • PDF