• Title/Summary/Keyword: Relatively importance analysis

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A Study on the Degree of Importance of Medical Service Sector and Consumer Satisfaction of Service Quality (의료서비스에 대한 서비스 부문별 중요도와 만족도에 관한연구)

  • 이상협
    • Journal of Families and Better Life
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    • v.15 no.1
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    • pp.129-146
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    • 1997
  • The purpose of this paper was to discover the importance and degree of satisfaction toward medical service perceived by clients and analize some characteristics and any siginificant difference by deomographic and social variables. In addition the subjects were divided into groups(i. e. satisfied and dissatisfied groups) and tested significant difference between two groups, The results can be summerized as follows: 1,. While the importance of over attributes of medical services percevied by customs was higher the degree of satisfaction was relatively low. 2. According to our analysis the degree of satisfaction toward hospital facilities and staff appeared to have relatively have relatively heavy weights compared to total satisfaction scores. 3. As far customers' quality evaluation about medical service is concerned the importance and degree of satisfaction could not be discriminated by demographic variables except education and income level. 4. The discrepancy of satisfaction s ore between satisfied and dissatisfied group was the highest in hospital facilities compared to other three sectors.

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An Evaluation of the Foodservice Quality and Management of Preschool Foodservice Establishments by IPA - Focusing on Parents of Preschoolers in Metropolitan Area of Korea, China and Japan - (IPA분석을 통한 미취학 아동 급식의 급식서비스 품질특성 및 급식운영 평가 - 한국·중국·일본의 미취학 아동을 자녀로 둔 부모를 대상으로 -)

  • Park, Sanghyun;Joo, Nami
    • The Korean Journal of Food And Nutrition
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    • v.28 no.1
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    • pp.160-169
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    • 2015
  • This study was targeted on the Korean, Chinese, and Japanese parents of preschoolers to investigate the importance and satisfaction of foodservice quality and the importance and performance of foodservice management of the preschool foodservice establishments. The present study conducted a survey on 390 randomly chosen parents of preschoolers (130 Korean, 130 Chinese, and 130 Japanese). Respondents' importance-satisfaction of foodservice quality characteristics and their importance-performance of foodservice management were measured. In order to test for differences between the groups, paired t-test, one way ANOVA, and IPA (Importance-Performance Analysis) were performed. The results were as follows. The importance of foodservice quality was significantly higher than the satisfaction on all items, according to the parents of Korea, China, and Japan. The importance of foodservice quality was higher in Korean parents than in Chinese and Japanese parents. According to ISA results with foodservice quality characteristics, the characteristics with relatively low satisfaction but high importance (II quadrant) was 'Diversity of menu' in both Korean and Chinese parents, and 'Sanitation of tables and chairs' in both Korean and Japanese parents. The importance of foodservice management was significantly higher than performance on all items in Korean, Chinese and Japanese parents. The performance of foodservice management was higher in Chinese than in Japanese and Korean parents. According to IPA results with foodservice management, the management with relatively low performance but high importance (II quadrant) was 'Preparation' in Korean parents, and 'Facility and equipment' in Japanese parents. Therefore, the items with relatively low satisfaction (performance) and high importance should be well-managed.

Importance-Satisfaction Analysis of a Dietary Life Education Program - Focusing on Dietary Life Education Program Participants in Seoul and Gyeonggi - (식생활교육 프로그램의 중요도-만족도 분석 - 서울·경기 식생활교육 프로그램 참여자를 중심으로 -)

  • Park, Suk-Hyun;Jeong, Hee Sun
    • The Korean Journal of Food And Nutrition
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    • v.31 no.2
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    • pp.284-292
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    • 2018
  • This study was conducted to determine the elements that are required and that need improvement in the contents of dietary life education and the educational environment by analyzing the importance-satisfaction of a dietary life education program for dietary life education trainees. The results of the rank test for the satisfactory elements of dietary life education were in the order of competence of instructors, educational contents, time of education, educational environment and affordability of tuition. The importance-satisfaction analysis of the contents and construction of the dietary life education program showed that "suitable contents for the theme of the class", "contents and construction of practice class", "diversity of practice menu" and "diversity of educational contents" had high importance and satisfaction scores and therefore, could be maintained at their current levels. Meanwhile, "adequacy of class time" and "contents and construction of theory class" showed low importance and satisfaction scores, requiring a little effort. Whereas, "time and construction of group practice", "structure of textbook for class" and "duration of course and number of classes" showed relatively low satisfaction compared to importance, requiring major efforts for improvement. Similarly, analysis of the lecture element from dietary life education showed that "professional lecture by instructors", "lectures suitable for themes" and "lecture applicable in real life" had relatively low satisfaction compared to importance, requiring major efforts for improvement. In addition, analysis of the educational environment from dietary life education showed that "adequacy of lecture room space", "cooking equipment", "diversity of cooking utensils" and "sanitary condition of cooking utensils" also require major efforts for improvement. Therefore, dietary life education should not be executed with a simple delivery of knowledge but with both theory and practice classes to increase its application in real life, and active and specific efforts are required to nurture professional instructors and establish educational strategies.

Capacity Building Strategy of Extension Professionals in Korea (농촌지도인력의 전문역량 향상 방안)

  • Lee, M.S.;Kim, J.J.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.22 no.2
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    • pp.37-50
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    • 2020
  • The purpose of this study is to identify professional development needs of Extension professionals and to evaluate competencies essential to be a successful Extension professional. For the purpose of this study, quantitative capacity data of extension professionals were collected from the survey instrument based on Extension Professional Evaluation Scale in Utah state university. Descriptive statistics, mean difference analysis, IPA(importance-performance analysis) analysis were used to analyze the data. The main results of the study are as follows. First, it is necessary to first reinforce education on specialized technical capacity among the three extension capacity areas. The current status of the professional capacity of extension professionals in the three areas was found to be at the average level, and the level of professional technical capacity was relatively low. In addition, the importance was evaluated that professional technology capacity is more important than the project development/evaluation capacity and communication capacity. Second, Second, in order to reinforce communication capacity, it is necessary to strengthen education on 'development of joint educational materials with colleagues'. Third, in order to reinforce project development/evaluation capacity, it is necessary to strengthen education on 'project planning'. In the IPA analysis results, the importance was high, but the capacity with relatively low performance were analyzed as 'project planning'. Fourth, in order to reinforce professional technical capacity, it is necessary to develop an education program for 'crop expertise' first. In the IPA analysis results, the importance was high, but the competencies with relatively low performance were analyzed as 'crop technology expertise'.

A Study on ESG Perception of Real Estate Managers

  • Sangkyu NOH;Jaetae KIM
    • The Journal of Economics, Marketing and Management
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    • v.11 no.6
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    • pp.23-34
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    • 2023
  • Purpose: This study conducted an empirical study to identify the current status of real estate managers' ESG awareness and to derive recommendations for improvement. Research design, data and methodology: A survey was conducted among those who actually manage real estate assets regardless of region. Descriptive statistical analysis, paired sample t-test, and IPA analysis were conducted using SPSS 27.0 statistical package. Results: The results of the t-test showed that respondents perceived their on-site management achievements to be lower than their perceived importance in all areas of ESG. In the IPA matrix, the mean of achievement is higher than 3, which is moderate. Environment (E) was found to be relatively low in importance. In the Social (S) aspect, the achievement level was low compared to its importance, and Governance (G) was found to be low in importance. Conclusions: Based on the analysis, it seems that policies are needed to emphasize the importance of environmental issues such as greenhouse gas reduction in the environment (E) sector and to strengthen realistic achievement in the social (S) and governance (G) sectors.

Prioritizing quality attributes using I-S Gap analysis (중요도-만족도 격차분석을 이용한 품질 속성의 우선순위 결정)

  • Song, HaeGeun;Lim, Sung Uk
    • Journal of Korean Society for Quality Management
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    • v.43 no.2
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    • pp.127-140
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    • 2015
  • Purpose: To obtain the area for improvement, the Importance-Performance analysis(IPA) uses relatively simple questions, that is, satisfaction and importance at attribute level. However, no attempt has been made to consider the gap between own company's performance and those of competitors in IPA, in the field of quality management. This study is aimed to suggest a new prioritizing method for improvement and to test for validity of the proposed technique. Methods: This study used data collected from Song and Lim(2015), which is satisfaction of employees, customers and competitors as well as importance data for 7 quality attributes of K animal hospital. A correlation comparison with other priority methods such as Bacon(2003)'s model and Matzler and Hinterhuber(1998)'s QI index is conducted. Results: The priority results by the proposed method shows better in correlation coefficient with customer perceived priority for improvement than other methods. Conclusion: From the result of the current study, it can be concluded that the result of the proposed method is valid, while it is relatively easy to understand and analyze, and therefore no additional survey is necessary for improvement priority.

A Study on Relative Importance of Service Convenience in the Convenience Store Using AHP : Gap Analysis between Consumers and Store Owners (AHP를 활용한 편의점 서비스 편의성의 상대적 중요도 연구 : 경영자와 소비자 간의 Gap Analysis)

  • Kim, Kihyung;Han, SangLin;Kim, Juyeon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.142-156
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    • 2019
  • [Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

Importance and Performance Analysis of Customers' Selection Attributes for Social Enterprises Type Cafe (사회적 기업 형 카페 선택속성의 중요도 및 수행도 분석)

  • An, Hea-Young;Paik, Jin-Kyoung;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.29 no.6
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    • pp.637-645
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    • 2013
  • The purpose of this study was to investigate the consumers' selection attributes of social enterprises type cafe by IPA(Importance-Performance Analysis). Data were collected through a self-administered questionnaire by 309 random consumers in several social enterprises type cafes in Seoul and Gyonggi area. The data was analyzed using SPSS windows(ver. 17.0) for descriptive analysis, t-test, one-way ANOVA and factor analysis. The importance of cafe's selection attributes were divided into five factors including 'promotion and menu', 'service quality and atmosphere', 'location', 'taste', and 'brand name'. The mean scores of importance and performance for cafe selection attributes were 4.01 and 3.68 out of 5, showing a significant difference between importance and performance. According to the IPA results of 17 selection attributes for social enterprises type cafe, the selection attributes with relatively low performance but high importance(II quadrant) was 'easy accessibility'. The factor to be improved through the IPA was accessibility factor, showing that the consumers had a low satisfaction compared to the significance of cafe's location.

A study on the evaluation of the support policy for the export of China software using fuzzy-AHP (퍼지-계층분석을 이용한 중국 소프트웨어 수출지원정책 성과평가 연구)

  • Choi, JeongHo;Zhang, YongAn
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.6
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    • pp.1499-1510
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    • 2016
  • This study is the result of a fuzzy-AHP-based evaluation of the support policy for the export of Chinese software, for which nine Class 1 evaluation indexes were established. Following a survey of 10 Chinese software experts, fuzzy AHP was used to assess and evaluate the absolute and relative importance of each index. The evaluation revealed that the support policy had relatively positive effects. More specifically, the analysis showed that several indices - technology development, HR development, marketing reinforcement, fund support, platform establishment, and product support - carried relatively significant importance. Quality management and tax deductions, on the other hand, showed no importance, while the importance of international certification was relatively small. In light of these discoveries, there is a need to train experts, increase software quality, and reconsider software brands.

Analysis of American Consumer Interest in Bulgogi: Application of Importance-Performance Analysis in the U.S. Market

  • Lee, Min-A;Park, So-Hyun
    • Preventive Nutrition and Food Science
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    • v.15 no.4
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    • pp.348-355
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    • 2010
  • This study used importance-performance analysis of different attributes of Bulgogi to investigate Americans' interest in this food. The results of this study will help determine the potential of expanding its consumption in the American foodservice market. Questionnaires were distributed to 200 diners in Korean restaurants located in New York, U.S.A. from July 13 to Oct 8, 2009. A total of 172 copies were returned and analyzed in this study. Statistical analyses were conducted using SPSS 17.0. Of the total subjects, 74.4% were already familiar with Bulgogi and 69.2% had at least one experience trying it. Targeting the respondents who had eaten Bulgogi, preference and satisfaction toward the dish, as well as the intention to repurchase and recommend it to others, were examined, and scores were found to be very high at 4.53, 4.46, 4.26, and 4.47 points, respectively, on a 5-point scale. According to importance-performance analysis, the top five Bulgogi attributes in importance were taste, freshness, flavor, tenderness, and juiciness, and those for performance were freshness, flavor, taste, tenderness, and overall acceptability. However, sweetness and saltiness showed relatively lower performance and ease of purchase was noted as an attribute needing improvement. Therefore, American consumers' needs for Bulgogi should be met by enhancing its flavor, while maintaining the traditional taste, as well as by supplementing the channels providing Bulgogi.