• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.74-88
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• 2010

This study investigates the relevance between the subjective age and clothing shopping orientation by adults women located in the cities of Seoul and Gyeonggi. The results are following. First, subjective age was identified with interest age, look age, and physical age. Customers were segmented into following five subdivisions: young activity group, actual age group, young appearance group, physical aging group and youth-oriented group. When the study examined differences between real age and subjective age, the study could see that they perceived themselves younger four years than real age- 50s: 7 years, 40s: 5 years, the latter half of 30s: 2.7 years and the former half of 30s: 1.7 years. Second, clothing shopping orientation was identified with planned shopping orientation, leisure shopping orientation, loyal shopping orientation, economic shopping orientation and convenient shopping orientation. Customers were segmented into following three subdivisions: shopping low-involved group, loyal leisure group and planned leisure oriented group. Third, interest age was of no relevance to clothing shopping orientation. On the other hand, look age had negative correlation with leisure shopping orientation and convenient shopping orientation and physical age had a negative relationship with leisure shopping orientation and loyal shopping orientation but had positive correlation with economic shopping orientation. Fourth, in clothing purchase, clothing purchase answerers who were younger five years than actual age had the highest frequency. It means that they purchase clothing according to subjective age perceived younger four years on average.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.536-542
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• 2012

This research the impacts of the experiential marketing elements to the relationashin orientation and the results are as follow. It showed items of emotional experience, cognitive experiences, ative experience, relationshin experience positively affect to the festival brand loyalty. Through these results, first, we could suggest a new data for the development of the festival experience marketing for the enhancement of the festival brands in the future. Second, as the new research applying the festival and experiential marketing, we could found the experiential marketing through the intangible goods as like the festival could affect to the reinforcing of the relationship orientation. This is scientifically could suggest the basis to enlarge the scope of application. Also it could suggest industrially a lot of implications to establish the marketing strategy of the festival and reinforcing strategy of the relationship orientation.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.123-133
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• 2013

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.213-219
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• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.339-346
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• 1989

The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.465-471
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• 2016

This study intends to figure out the relationship between autonomy and achievement motivation of the university players. For this purpose, Survey was performed to Seoul and Metropolitan area's 25 sports 396 Players., And using SPSS 18 and AMOS program descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis were conducted. Based on purified data through the process, the relationship between autonomy and achievement motivation was verified with correlation analysis and regression analysis. As a result, autonomy was recognized by male player higher than female player, and in goal-orientation of the access tendency of achievement goal orientation, male player showed higher scores. And in mastery-avoidance of avoidance, female player showed higher scores and in performance-avoidance, male player showed higher scores. According to regression analysis, autonomy affects mastery-approach and achievement goal orientation of the performance-approach.

• Journal of Distribution Science
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• v.22 no.6
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• pp.57-68
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• 2024

Purpose: Dynamic capabilities are acknowledged as pivotal factors facilitating the generation of competitive advantage and performance for enterprises across diverse sectors, notably within the food processing industry. This study endeavors to explore and examine the direct and indirect impact of dynamic capability factors, encompassing innovation capability, market orientation (customer orientation, supply chain orientation, competitor orientation), and digital orientation on the business performance of Vietnamese food processing enterprises. Research design, data and methodology: Research data was collected from 239 food processing enterprise managers and analyzed using partial least square - structural equation modeling. Results: With the exception of digital orientation, the study found evidence of the role of innovation capability and market orientation (customer orientation, supply chain orientation, competitor orientation) in the overall competitive advantage of Vietnamese food processing enterprises. Furthermore, the study underscores the contributions of innovation capability, market orientation and digital orientation in fostering performance of Vietnamese food processing enterprises. It also identifies the mediating role of competitive advantage in the relationship between dynamic capabilities and performance. Conclusions: Consequently, the study proposes a number of implications for food processing enterprise managers with the aim of establishing and enhancing competitive advantage and business performance in the future.

• Journal of Family Resource Management and Policy Review
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• v.3 no.2
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• pp.33-50
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• 1999

The purpose of this study is to analyze the relationship of housewives’sense of ancestral service and behavior and to verify the how housewives’value orientation affects the sense of ancestral service and behavior. The data are collected from 393 housewives in urban. The statistics used for the analysis are Cronbach’$\alpha$, Frequency, Percentage, Mean, SD, and Multiple Regression Analysis. The results are summarized below: First, among the variables, degree of fate-control orientation is the most, on the contrary, material orientation is the lowest. Second, value orientation variables that affect sense and behavior of ancestral service are material orientation and gender equilibrium orientation. Third, the behavior of ancestral service is more traditional than sense of ancestral service. Fourth, cause-and-effect variable which affect behavior of ancestral service are education level, religion(Buddhism, Catholicism), employment status, number of children, health, daughter in -law’s ranking, sense of ancestral service, and value orientation, which affect the direct or direct and indirectly. Especially sense of ancestral service variable is the most important mediation one. We expect further studies on the sense of ancestral service and behavior with precise scale and sampling.

• International journal of advanced smart convergence
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• v.11 no.2
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• pp.142-152
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• 2022

We study confirmed the relationship between the adversity index, entrepreneurial orientation, and organizational learning competency perceived by organizational members as follows. First, the adversity index showed a positive (+) effect on entrepreneurial orientation (hypothesis 1) and organizational learning competency (hypothesis 2). Second, the entrepreneurial orientation was statistically significant in organizational learning competency (hypothesis 3). Third, the partial mediating role of entrepreneurial orientation (Hypothesis 4) was confirmed in the process of the adversity index affecting organizational learning competency. Meanwhile, the main implications of this study are as follows. First, it is the aspect that provides additional theoretical implications in the reality that studies on the adversity index and entrepreneurial orientation that affect organizational learning competency are lacking. Second, it is the aspect that the importance of adversity index and start-up orientation was confirmed in improving organizational learning competency based on securing differentiated competitiveness for the advancement of the organization's sustainability management system. In addition, it is the aspect of drawing practical implications for strategic human resource management and human resource development to systematically improve it.

• Korea Trade Review
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• v.46 no.3
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• pp.227-245
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• 2021

This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance