Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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The Impacts of Entrepreneurial Orientation and Digital Orientation on Business Network, Development of Innovative Product and Internationalization Performance - Focused on International Venture Firms -

국제기업가지향성과 디지털지향성이 비즈니스 네트워크, 혁신적인 제품개발 및 국제화 성과에 미치는 영향 - 국제신생벤처기업을 중심으로 -

  • Mi-Jung Kim (Division of Business, Hankuk University of Foreign Studies) ;
  • Myung-Su Chae (Division of Business, Hankuk University of Foreign Studies)
  • 김미정 (한국외국어대학교) ;
  • 채명수 (한국외국어대학교 경영대학)
  • Received : 2021.06.14
  • Accepted : 2021.06.28
  • Published : 2021.06.30
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Abstract

This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance

Keywords

Acknowledgement

This paper was conducted with the support of the Ministry of Education and the National Research Foundation of Korea in 2020 (NRF-2020S1A5B5A17090462).

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