• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.4
• /
• pp.615-630
• /
• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• Journal of the Korean Society for Library and Information Science
• /
• v.44 no.3
• /
• pp.25-59
• /
• 2010

The purpose of this study is to investigate the relationship between personality type and reading tendency in order to investigate the possibility of bibliotherapy based on different personality types. The study mainly focused on three aspects of personality types - converge type, emotional type, instinctual type - and student's reading tendency. For this study, data was collected through surveys with 815 students in a K university located in Seoul Metropolitan area. The study revealed that the reading tendencies are different from three personality types. Based on the results of this study, new bibliotherapy programs according to various personality types are expected to be developed.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.4
• /
• pp.191-204
• /
• 2012

The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention according to relationship tendency with internet brand. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: First, after respondents were divided into the strong relationship group and the weak relationship group, the path model was verified according to each group. All the paths except 'affective commitment${\rightarrow}$ repurchase intention' were accepted for the strong relationship group, while three paths were accepted for the weak relationship group. As for the weak relationship group, people-people interactivity dimension had a significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on each consumer-internet brand relationship dimension for both groups compared with contents-people interactivity. Second, respondents were divided into 'more than one year' group and 'less than one year' group according to relationship period. All the paths were accepted for 'more than one year' group, while three paths were accepted for 'less than one year' group. Both interactivity dimensions showed stronger effect on 'trust' than on 'affective commitment'.

• The Research Journal of the Costume Culture
• /
• v.8 no.3
• /
• pp.477-485
• /
• 2000

The purpose of this study is to identify the influential factors of clothing conspicous consumption, and the relationship between these consumer characteristics and clothing purchasing behaviors. The influential factors of clothing conspicous consumption are defined materialism, sensation seeking tendency and demographic characteristics. And clothing purchasing behavior can be defined such as fashion leadership, impulsive purchasing behaviors, bargain sale purchasing, and the price and total pieces of clothing. The data were collected from 320 female students of university using questionnaire, and were analysed with frequency, %, multiple regression, ANOVA and Duncan test. Reresults can be summerized as follows. First, clothing conspicous consumption was not influenced to sensation seeking tendency but materialism. Second, the sensation seeking tendency, materialism and clothing conspicous consumption was proven to be partially related to the clothing purchasing behaviors. Third, the demographic characteristics have influenced on the sensation seeking tendency, materialism, clothing conspicous consumption and clothing purchasing behaviors.

• Korean Journal of Human Ecology
• /
• v.10 no.1
• /
• pp.57-71
• /
• 2001

The purpose of this study is to find the relationship between the clothing behavior and the MBTI personality type. I selected the college women of W college 96 grade as an object of this study for MBTI personality type test. It is analyzed to relation according to energy direction, perceiving function, behavior style, and function/temperament of psychology. This study presents the fashion, modesty, ostentation, extravagance, and aesthetic of clothing behavior in relation to MBTI personality type. The results of study is as follows : 1. There was the difference of significant level(P<0.05) between fashion and perceiving function on MBTI preference tendency of personality type. When person having a lot of fashion corrects a information, this person mostly uses the function of intuition among perceiving function. 2. There was the difference of significant level(P<0.05) between modesty and perceiving function on MBTI preference tendency of personality type. Modesty was deeply related to introversion of person having energy direction. 3. There was no difference of significant level between ostentation and energy direction, perceiving function, behavior style, decision function on MBTI reference tendency of personality type. 4. There was shown the difference of significant level(P<0.01) between extravagance and energy direction on MBTI preference tendency of personality type. Extravagance is deeply related to extraversion of person having external experience. 5. There was no difference between aesthetic and clothing behavior. 6. There was no difference between function / temperament of psychology and clothing behavior.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.4
• /
• pp.180-187
• /
• 2016

This study was performed to identify the relationship between the SNS addiction tendency, self-assertiveness and interpersonal problems in college students. The subjects consisted of 198 students in Korea. The data were collected using a self-report questionnaire from September 10 to 12, 2013. The data were analyzed by frequency, t-test, ANOVA, and Pearson's correlation using SPSS for Windows version 22. The SNS addiction tendency was significantly negatively correlated with self-assertiveness(r=-.148, p<.05) and significantly positively correlated with interpersonal problems (r=.434, p<.001). Self-assertiveness was significantly negatively correlated with interpersonal problems (r=-.459, p<.001). The higher the SNS addiction tendency, the lower the self-assertiveness and the higher the interpersonal problems. The lower the self-assertiveness, the higher the interpersonal problems. Therefore, to decrease the SNS addiction tendency, increase the self-assertiveness and decrease the interpersonal problems, it is necessary to develop and test program.

• The Journal of the Korea Contents Association
• /
• v.22 no.3
• /
• pp.189-196
• /
• 2022

This study confirmed the moderating effect of online social support on the rejection sensitivity and SNS addiction tendency of adults. For this purpose, a survey was conducted using the SNS addiction propensity scale, rejection sensitivity scale, and online social support scale targeting 486 adults nationwide. The collected data were analyzed using SPSS 27 and PROCESS Macro 3.5. As a result of this study, first, SNS addiction tendency, rejection sensitivity, and online social support were all positively correlated. Second, in the relationship between rejection sensitivity and SNS addiction tendency, online social support showed a moderating effect in the male group. The results of this study are significant in that they confirmed the importance of rejection sensitivity and online social support in confirming the tendency of SNS addiction in male and female groups. Based on these results, the limitations of this study and suggestions for follow-up studies were presented.

• Journal of the Korean Home Economics Association
• /
• v.40 no.3
• /
• pp.137-153
• /
• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• Journal of Technology Innovation
• /
• v.22 no.2
• /
• pp.247-285
• /
• 2014

Despite the important role of the transformational leadership and Creative Climate to achieve firms' sustainable competitive advantage, there has been limited empirical studies linking the transformational leadership and creative climate in employee's innovative performance. This study investigated the impact of transformational leadership on innovative performance based on employees of R&D department in IT services. This paper also investigated the mediating role of creative climate and moderating role of employee's innovative tendency in this relationship. Main findings of our empirical analysis are as follows. While the relationships between transformational leadership and innovative performance was positively associated, creative climate had positive effect on innovative performance. As expected, we also found that the creative climate had positively mediated the relationship between transformational leadership and innovative performance. Also, the innovative tendency has statistically significant moderating effect on this relationship. Based on the findings, we have suggested theoretical and practical implications while future research directions with limitations of the research are discussed.

• Korean Journal of School Psychology
• /
• v.17 no.1
• /
• pp.109-123
• /
• 2020

The purpose of this study was to understand path of internal narcissism toward SNS addiction tendency of middle school students. The study intended to test the hypothesis that internal narcissism personality would lead to the SNS addiction tendency through interpersonal problems and that the internal narcissism effect on the interpersonal problems can depend on Gender difference The subjects of the study were 240 middle school students (95 male and 145 female students) in Gwangju area. The descriptive statistics, correlation analysis, and SPSS Macro PROCESS Model were used. The results of the study are as follows. First, there was a significant positive interpersonal problems mediation efffect between inner narcissism and SNS addiction tendency of middle school students. Second, as a result of examining Gender difference moderatiing effect between internal narcissism, and interpersonal problems relationship. according to gender difference statistically significant. Third, Moderated mediation effect of gender difference and interpersonal problems between internal narcissism personality and SNS addiction tendency relationship is statistically significant. Recently, social networking has become a serious problem in our society and it shows the highest rate of addiction in early middle school students. The purpose of this study was to investigate the effects of psychological factors of inner narcissism and interpersonal problems on the SNS addiction tendency, focusing on the gender differences in middle school students, and to provide basic data to prevent adolescent SNS addiction problems have.