• 한국산학기술학회논문지
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• 제19권2호
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• pp.413-421
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• 2018

본 연구는 유아의 숲체험 활동이 부모와 상호관계 및 태도 변화에 미치는 영향에 대한 전후 차이를 밝히기 위해 185명의 유아 부모를 대상으로 실증조사 하였는데 그 결과를 보면 다음과 같다. 첫째, 학부모와의 관계 변화에 대하여 숲체험 활동 전, 숲체험 활동 후의 정규성 검토를 실시한 결과 자녀와의 관계 항목은 평균 3.229에서 참여 후 3.841점으로 증가하였으며, 자녀의 태도 문항에 대하여 참여 전 평균 3.226점에서 참여 후 3.765점으로 두 개념 모두 숲체험 활동 전과 후의 평균값의 변화가 있는 것으로 나타났다. 둘째, 숲체험 활동 전, 후 차이를 분석결과 자녀와의 관계는 Z=-10.98 유의확률 p<.001, 자녀의 태도 Z=-11.05 유의확률 p<.001로 두 요인 모두 유의수준 .05에서 숲체험 활동 전과 후의 유의한 차이가 있는 것으로 나타났다. 이 같은 결과를 볼 때 유아의 숲체험 활동이 부모와 자녀간의 상호관계 증진과 자녀의 부모나 어린이집 외에서의 행동변화가 있음을 의미하는 것으로 이는 자연친화적인 숲 체험교육이 정서적 안정과 교사, 부모, 또래간 긍정적인 라포형성에 따른 것으로 평가할 수 있다.

• 한국병원경영학회지
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• 제27권3호
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• pp.39-49
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• 2022

Purposes: This study purposed to analyze the relationship between patient safety and patient-centerendess. Methodology: The comprehensive scores from patient safety assessment program and patient experience survey conducted by Health Insurance Review & Assessment Service were used as independent variables and dependent variables. This study analyzed the relationship between 4 patient safety-related areas(i.e. risk standardized readmission ratio, intensive care unit, preventive antibiotic, the drug evaluation) and 6 patient experience areas(i.e. nurse services, doctor services, medication & treatment, hospital environment, patient's right, overall experience) by using robust regression analysis. Findings: According to results, the score in 'patient's right' and 'risk standardized readmission ratio' areas were found to have a significant relationship, and 'overall experience' and the 'preventive antibiotic' areas. The ratio of senior beds and specialists was a general characteristics of hospitals that had a significant relationship on patient experience assessment. Practical Implication: The relationships between patient safety and patient experience assessment were varied depending on areas. Further study is needed to make clear the supposed relationship.

• 여성건강간호학회지
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• 제10권1호
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• pp.59-65
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• 2004

Purpose: This study was conducted to look at the relationship among sexual consciousness, reproductive health knowledge and sexual experience. Method: the subjects were 276 high school students in 4 high schools in Gyonggi Province and Chungnam Province. The data was collected from August 1 to September 10, 2003. Result: The average age of the subjects is 16.5 years old, composed of male students, 154 persons(55.8%), and female students, 122 persons(44.2%). The mean scores of sexual consciousness, reproductive health knowledge and the mean level of sexual experience are 28.9, 10.5, and 1.7 respectively. There is a significant difference in sexual consciousness and sexual experience by sex (t=-3.22, p<.001; t=8.17, p<.001), the male students have more sexual experience than the female students, while the girls have a higher sexual consciousness than boys. Sexual consciousness has a negative relationship with reproductive health knowledge and sexual experiences(r=-0.13, p=0.04;r=-0.17, p=0.01). Sexual experience has a positive relationship to reproductive health knowledge(r=0.21, p<.001). Conclusion: We can conclude that sexual consciousness and reproductive health knowledge are weakly related to sexual experience. In addition we suggest developing an educational program to enhance sexual consciousness for high school students considering sexual differences.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.21-60
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• 2010

최근의 유통환경에서 다채널 고객관리(multichannel customer management)가 실무적 및 이론적으로 중요한 이슈가 되고 있다. 기업수준에서 소비자의 다채널 쇼핑이 기업성과를 제고하는 것과 밀접한 관련성이 있는 것으로 알려져 있으나 이론적으로 이러한 결과가 발생하는 원인에 대하여 채널 중심적으로 제한적이고 예측적인 설명만이 이루어져 왔다. 이러한 상황에서 본 연구는 다채널 쇼핑의 기업성과 증대의 원인으로서 고객만족과의 관계에 대한 심층적인 이해를 위하여 다채널 이용-쇼핑경험-고객만족의 연결을 체계적이고 실증적으로 검토하였다. 이와 더불어 고객유형 별 차별화된 쇼핑경험 제공의 필요성을 설명하기 위하여 다채널 이용과 쇼핑경험과의 관계에서 고객-기업 관계특성의 조절적 역할을 검토하였다. 다채널 유통업체의 660명의 고객을 대상으로 설문조사와 고객 데이터베이스를 통합한 자료를 바탕으로 가설검증을 수행하였다. 다채널 이용을 구매의사결정과정에서의 정보탐색과 제품구매 단계에서의 다채널 이용으로 구분하고 쇼핑경험을 편리성과 즐거움으로 구분하여 검토한 결과 다채널 이용과 고객만족과의 관계에서 쇼핑경험은 매개변수로서의 역할을 수행하는 것으로 나타나고 있다. 즉, 기업의 다채널 고객관리 목적은 고객의 쇼핑목적으로서 편리성과 즐거움을 제공하여야 고객만족에 긍정적인 영향을 미치는 것으로 평가할 수 있다. 또한 고객-기업 관계특성으로서 관계기간과 구매빈도를 대상으로 검토한 결과 다채널 이용과 즐거움과의 관계에서 구매빈도는 조절변수로서의 역할을 수행하는 것으로 나타나고 있다. 이러한 연구결과를 바탕으로 다채널 전략의 목표설정 및 차별화된 다채널 고객관리 관점에서 이론적 및 실무적 시사점을 제시하였다.

• 웰빙융합연구
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• 제3권2호
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• pp.13-20
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• 2020

The purpose of this study was to empirically investigate the relationship among fashion brand experience, brand loyalty, relationship quality, and repurchase intention. The 420 survey questionnaires were distributed among the consumers in their 30s and 40s who had experience buy fashion brands products through convenience sampling in Seoul. Due to the reliability of data, 120 samples were discarded and 300 samples were put to actual analysis. By using SAS 9.4, data were analyzed for frequency analysis, reliability analysis, correlation analysis. The results of the study are as follows. First, the fashion brand experience which is consist of sensory, affective, behavioral and intellectual experience had positive effects on brand satisfaction and brand trust. Second, brand trust and brand commitment and the relationship quality of brand satisfaction, only satisfaction and commitment affects brand loyalty significantly. Lastly, brand loyalty had significantly effect on repurchase intention. It presented the potential to use the brand as a strategic tool to build strong brand assets, along with providing specific ways to secure differentiated competitiveness in the fashion brand market. It is also thought to be meaningful in that we presented a practical strategy to build and strengthen a lasting bond with consumers by looking at the impact on the quality of the relationship.

• 유통과학연구
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• 제19권1호
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• pp.115-124
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• 2021

Purpose: This study examines the effects of several brand variables on customer satisfaction and brand loyalty. Research design, data, and methodology: The survey was conducted on a community with 302 city residents in Greater Jakarta as consumers of lighting products. The constructs were arranged based on several independent variables such as brand experience, brand relationships, and brand trust on customer satisfaction and brand loyalty. Customer satisfaction was positioned as an intervening variable to examine the effects on brand loyalty. Results: The consumer's experience determines the attitude and satisfaction at the next action. Brand experience significantly influences customer satisfaction and brand loyalty. Meanwhile, a brand association related to the benefits of the product concerned so that the relationship also affects customer satisfaction and brand loyalty. However, the brand relationship does not affect brand trust. Consumers do not readily believe without experience. Conclusion: The consumer's experience significantly influences satisfaction and brand loyalty, both direct and indirect. Brand relationships affected customer satisfaction and had a direct effect on brand loyalty. Likewise, brand trust has a direct effect on brand loyalty. The findings' implications emphasize the importance of brand owners to provide positive, memorable experiences to the consumers.

• 한국간호교육학회지
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• 제27권4호
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• pp.447-455
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• 2021

Purpose: The present study utilizes a descriptive research design to investigate the moderating effect of resilience on the relationship between the experience of traumatic events and turnover intention among intensive care unit (ICU) nurses. Methods: The participants were 161 hospital nurses who voluntarily agreed to participate in this study. Traumatic event experience, turnover intention, and resilience were assessed. The data were analyzed with hierarchical multiple regression using the SPSS 26.0 software program. Results: The experience of traumatic events had a statistically significant positive correlation with turnover intention (r=.17, p=.037), whereas it had a statistically significant negative correlation with turnover intention and resilience (r=-.37, p<.001). Resilience had a moderating effect on the relationship between the experience of traumatic events and turnover intention (𝛽=-.20, p=.007). Conclusion: The results of this study found that the experience of traumatic events among ICU nurses was a significant factor in turnover intention and that resilience moderated the strength of the relationship between such experiences and turnover intention. Therefore, to prevent ICU nurses' experience of a traumatic event from leading to their leaving nursing, it is necessary to formulate preventive measures and interventions for traumatic events, while enhancing resilience among ICU nurses.

• 한국콘텐츠학회논문지
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• 제17권9호
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• pp.268-280
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• 2017

본 연구는 청소년들의 대인관계와 집단따돌림 피해경험 간의 관계에서 자기표현과 도움추구태도의 조절효과를 분석하기 위해 수행되었다. 이를 위해 2014년 5월부터 6월까지 서울과 경기도 남양주시에 소재한 중 고등학교에서 316명의 자료를 조사하여 분석하였다. 연구결과, 첫째, 대인관계와 자기표현은 집단따돌림 피해경험에 유의한 부적 영향을 미쳤다. 둘째, 도움추구태도는 집단따돌림 피해경험과 유의한 상관관계가 없었다. 셋째, 대인관계와 집단따돌림 피해경험 간의 관계에서 자기표현은 유의한 조절효과가 있었다. 구체적으로 자기표현이 높을수록 대인관계가 집단따돌림 피해경험에 미치는 부적 영향을 약하게 하였다. 넷째, 대인관계와 집단따돌림 피해경험 간의 관계에서 도움추구태도는 유의한 조절효과가 없었다. 이러한 연구 결과를 바탕으로 청소년들의 집단따돌림 예방을 위한 자기표현의 중요성을 논의하였다.

• 디지털융복합연구
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• 제16권7호
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• pp.357-367
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• 2018

본 연구는 인터넷 1인 게임 방송 BJ 속성이 시청자의 시청만족도에 미치는 영향에 있어 플로우경험이 매개변인으로서 효과를 할 것인지를 알아보고자, 아프리카TV에서 1인 게임방송을 시청하는 총 198명의 사용자를 대상으로 설문을 실시하고 이를 분석 하였다. 분석 결과, 첫째, 즐거움 플로우경험은 친밀성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 둘째, 통제감플로우 경험은 BJ 속성과 시청만족도의 관계에서 매개역할을 하지 않았다. 셋째, 주의집중 플로우경험은 친밀성과 신뢰성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 넷째, 시간왜곡 플로우경험은 친밀성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 다섯째, 자아상실 플로우경험은 BJ 속성과 시청만족도의 관계에서 매개역할을 하지 않았다. 이는 게임 BJ의 친밀성 속성이 시청만족도에 미치는 영향에 있어 즐거움, 주의집중 그리고 시간왜곡 플로우경험은 매개 역할을 한다는 것을 확인하였다.

• 한국IT서비스학회지
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• 제21권4호
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• pp.123-140
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• 2022

In the ever-increasing online secondhand product market, the perceived risk of online used products purchase was identified as a factor influencing consumer purchase intention. The results of this study are as follows. First, the relationship between the perceived risk of online secondhand purchase and purchase intention was presented with somewhat different results for each sub-risk factor. First of all, a significant negative causal relationship between physical risk, time loss risk, psychological risk, social risk and online used product purchase intention was verified. On the other hand, financial risk and functional risk did not show a statistically significant relationship with online used products purchase intention. Second, as a result of research on the moderating effect of purchasing experience, offline purchasing experience of used products and online purchasing experience were verified differently. First of all, the moderating effect of the online purchase experience of used products was significant only in the relationship between psychological and social risks on the intention to purchase used products online. The experience of purchasing used products online is believed to reduce uncertainty about the surrounding response to purchasing used products online and weaken the intention to purchase used products online by reducing tension and concerns about purchasing them. Other risks, such as financial risk, performance risk, physical risk, time loss risk, and online purchase experience of used products, were verified to have no significant effect on online used products purchase intention. In addition, the offline purchase experience of used products did not verify a significant moderating effect on the effect of all perceived risks on online used product purchase intention.