• Journal of Fashion Business
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• v.11 no.1
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• pp.86-96
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• 2007

The purpose of this study was to examine which variables affect customer relationship management in discount store focusing on satisfaction, trust and commitment. A total of 360 participants who had purchased fashion products in discount store were used in this study. The data was analyzed by factor analysis, correlation analysis and regression analysis using SPSS program. As the result, benefits, information, reputation, product, location, salesperson and price factor were extracted. The price, information, reputation, product and location variables had the effects on satisfaction, especially, price had the major effects on satisfaction. The satisfaction, information, salesperson, price and location had the effects on trust. The satisfaction, trust, information, benefits and product had the effects on commitment. The reputation variable had direct effect on relationship maintenance. Also, satisfaction, trust and commitment had the effects on relationship maintenance. Specifically commitment had higher effect on relationship maintenance than satisfaction and trust did. The results of this study would provide CRM marketing strategy for fashion marketers of discount store.

• Journal of Families and Better Life
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• v.27 no.5
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• pp.13-24
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• 2009

The purpose of this study is to compare between mothers' and father's the sense of mothers and that of fathers about values related to childcare and satisfaction in a relationship with their spouse and review how the differences in the sense between mothers and fathers affects the parenting stress of wives. Data for this research were collected in April 2007 from 300 couples living in Seoul having a first child younger than 36 months of age. The survey was analyzed using SPSS 12.0. The main results were as follows; First, it was indicated that fathers had a more conventional senses of values relating to childcare and satisfaction in a relationship with the spouse than did mothers. Second, a mother's parenting stress rises according to the level of mother's satisfaction in the relationship with the her spouse. Third, a mother's parenting stress rises by mother's satisfaction in relationship with the spouse lower than father's satisfaction in relationship with the spouse.

• Journal of Korean society of Dental Hygiene
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• v.14 no.1
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• pp.39-47
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• 2014

Objectives : The purpose of this study was to investigate the effects of self-esteem and interpersonal relationship abilities on department satisfaction in the dental hygiene students. Methods : A self-reported questionnaire was filled out by the dental hygiene students in Busan and Ulsan from March to May 2013. Results : Self-esteem had a positive relation with interpersonal relationship abilities(r=0.487, p<0.001) and department satisfaction (r=0.308, p<0.001). Interpersonal relationship had influence on department satisfaction (r=0.347, p<0.001). Multiple regression analysis showed positive relations with aptitude for dental hygienics(p<0.001), satisfaction with school facilities(p<0.001), interpersonal relationship abilities(p<0.001), choice motive for dental hygiene(p<0.05), self-esteem(p<0.05), and gender(p<0.05). Conclusions : To improve the department satisfaction, it is necessary to enhance self-esteem and interpersonal relationship abilities in the dental hygiene students by group counseling and active communication program.

• Journal of Korean Academy of Nursing Administration
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• v.10 no.1
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• pp.37-48
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• 2004

Purpose: This study was investigated to identify the relationship among hospital nursing organizational structure(decentralization, communication, bed/nurse ratio), process(nurses' job satisfaction, nurses' clinical experiences, nurses' unit experiences), and nursing outcome(patient satisfaction, physiologic adaptation, length of stay, number of complication). Method: The subjects consisted of 86 hysterectomy patients and 23 nurses in gynecology unit. Data were collected from May 16, 2002 to August 15. 2003 by the structured questionnaires and chart review. Data analysis was done with ANOVA, Pearson's correlation coefficient, path analysis. Result: Relationship between organizational structure and process ; Bed/nurse ratio was negatively related to nurses' job satisfaction(r=- .37, p<.05), and nurses' clinical experience(r=- .69, p<.00). Decentralization(r=.42, p<.05) and comunication(r=.61, p<.00) were positively related to nurses' clinical experiences. Relationship between process and nursing outcome ; There was a significant relationship between nurses' unit experiences and patient satisfaction(r=.63, p<.00), nurses' job satisfaction and physiologic adaptation(r= .44, p<.05), nurses' unit experiences and physiologic adaptation(r=.64, p<.00), Relationship between organizational structure and nursing outcome ; Decentralization and communication were positively related to patient satisfaction(r=.86, p<.00 ; r=.88, p<.00) and physiologic adaptation(r=,51, p<.01, r=.64, p<.00). Conclusion: Nurses' unit experience, communication, decentralization were significant variables for patient satisfaction. Nurses' unit experience, nurses' job satisfaction, communication were significant variables for patient physiologic adaptation.

• Korean Journal of Child Studies
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• v.33 no.2
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• pp.243-261
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• 2012

This study examined the effects of the mother-child relationship and marital satisfaction on the subjective well-being of mothers with young children. The subjects consisted of 237 mothers with young children. Data were analyzed by means of multiple regression analysis, T-test and one way ANOVA. The results included that 1) There were clear differences in terms of the mother's level of education, her monthly income in household, and job satisfaction when it came to the subjective well-being of mothers. 2) The mother-child relationship and marital satisfaction were both positively correlated with the cognitive and affective factor (positive affects) of subjective well-being, whereas there were negative correlations with regard to affective factors (negative affects) of subjective well-being. 3) The mother-child relationship and marital satisfaction accounted for 32.5% of subjective well-being. More specifically, marital satisfaction was the most influential variable when it came to determining the level of life satisfaction (which is also a cognitive factor of subjective well-being), whereas the mother-child relationship was the most influential variable when it came to the affective factor of subjective well-being.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.245-254
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• 2006

The purposes of this study were to identify the perceived difference of salesman's service and relationship benefit according to types of customers, to explain the effects of salesman's service and relationship benefit on buying satisfaction and repurchase intention, and to reveal the influences of satisfaction with purchase on repurchase. The data were collected from 318 female adults in Gwangju using a questionnaire to salesmen's service, relationship benefits, buying satisfaction, repurchase intention, and were analysed with factor analysis, t-test and regressive analysis with SPSS 10.0. The results of this study were as follows: 1. The regular customers perceived a significantly higher salesmen's services and relationship benefits than irregular customers. 2. In regular customers, 'knowledge of products', 'etiquette' and 'confident benefits' had a significant influence on buying satisfaction. 'Confident benefits' had a significant influence on repurchase intention. Tn irregular customers, 'etiquette', 'easiness' and 'confident benefits' had a significant influence on satisfaction with purchase. 'Knowledge of products', 'easiness' and 'confident benefits' had a significant influence on repurchase intention. 3. Satisfaction with purchase had a significant influence on repurchase intention in both regular/irregular customers.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.179-195
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• 2016

Popular business magazines continue to highlight the employee's emotional intelligence in the organization. The purpose of this study is to explore a mediation mechanism of the relationship between emotional intelligence and job satisfaction in China IT corporation. For this, this study focused on examining the influential relationship between employee's emotional intelligence, Awareness of Self-Emotion, Awareness of other-Emotion, Emotion management, Emotion Control and job satisfaction and the mediating effect of organization culture awareness upon the relationship. Study findings are as follows : First, China IT corporation employee emotional intelligence has a significant positive(+) effect on job satisfaction and is partially supported organization culture awareness. Second, organization culture awareness has partially mediated effect on relationship between emotional intelligence and job satisfaction. In this study, the more employee's emotional intelligence have a positive impact on job satisfaction and organizational culture. We can designing a support program that emotional intelligence and organization culture awareness for China IT corporation employees will have direct influence upon job satisfaction. Employee's great talent to make good use of elements of emotional intelligence that promote the work environment and their's condition and the relationship between employee and employee.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.484-497
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• 2015

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

• Journal of Distribution Science
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• v.21 no.12
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• pp.91-102
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• 2023

Purpose: This study analyzed the structural relationship between interaction quality and relationship satisfaction, towards providing managerial implications for effective relationship management in the B2B market. Research design, data and methodology: The following survey was conducted only if respondents had used the airline's B2C more than twice. A total of 398 copies were collected and empirical analysis was conducted using AMOS 18.0 and PASW 18.0. Results: The flexibility, quickness, and fairness that make up the interaction quality in airline B2C have been shown to have a significant impact on trust, relationship performance and relationship satisfaction. Conclusions: Usefulness, quickness, and fairness, which are sub-variables of airline B2C mutual quality, have a positive effect on trust. In addition, trust was found to have a positive effect on relationship performance and relationship satisfaction. We draw implications for the importance of interaction quality in order to strengthen and sustain relationships with users in the airline B2C distribution market. In addition, in order to build meaningful relationship performance and relationship satisfaction, interaction quality and trust level should be examined first, and interaction quality improvement should be the top goal.

• Journal of Distribution Science
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• v.13 no.3
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• pp.41-49
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• 2015

Purpose - Universities are placing a greater emphasis on relationship management as a source of competitive advantage due to increasingly competitive environments and social changes. The purpose of this study is to analyze the relationships among education service quality, relationship quality, and relationship performance from the perspective of service distribution. In other words, this study is focused on the role of education service quality with regard to relationship management. In this study, education service quality is divided into lecture, job assistance, student-faculty interaction, student-student interaction, facility welfare, and scholarship welfare quality components; relationship quality is composed of satisfaction and commitment; and relationship performance is divided into recommendation and defection intentions. Research design, data, and methodology - This study aims to identify how the various elements of education service quality affect satisfaction. Further, it aims to test the relationships among satisfaction, commitment, recommendation intentions, and defection intentions. Distribution and marketing students were randomly selected for the experiment. Out of the 380 administered questionnaires, a total of 361 respondents provided complete and usable data. The sample consisted of 232 males (64.3%) and 129 females (35.7%). The variables of the proposed model were measured through assessments that were measured on a 5-point Likert scale. Using Lisrel 8.7, a structural model was analyzed and the path coefficients were estimated. Results - The overall fit of the model was acceptable (χ2=1121.8 (df=603, P=0.00), GFI=0.967, NFI=0.974, CFI=0.981, RMR=0.021). The results generally supported the hypothesized relationships of the proposed model, except for Hypothesis 1. First, lecture, job assistance, student-faculty interaction, student-student interaction, and facility welfare quality were revealed to have positive effects on satisfaction. In particular, lecture and facility welfare quality had the strongest effects on satisfaction. However, scholarship welfare quality did not significantly affect satisfaction; this means that Hypothesis 3-2 was not supported. Second, satisfaction was positively related to commitment and recommendation intentions but it was negatively related to defection intentions. Third, commitment was positively related to recommendation intentions but it was negatively related to defection intentions. Conclusions - This study emphasizes the influence of education service quality on satisfaction in the long-term. In addition, this research has the following implications for university relationship management. First, the findings suggest that the various dimensions of education service quality have differing effects on satisfaction. In particular, lecture and facility welfare quality are found to be the most important factors in increasing the level of satisfaction. Therefore, university managers need to prioritize enhancing lecture quality and upgrading educational facilities. Second, satisfaction also improves through job assistance systems and opportunities for social interactions. Therefore, university managers should reinforce their job skills programs and should provide opportunities for social relationships to develop. Finally, it is important for university managers to take a relationship approach to maximizing relationship performance. Therefore, university managers should work to increase student recommendations and prevent their defections based on satisfaction and commitment.