• 제목/요약/키워드: Relationship Factor

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A Study on the Structural Causal Relationship of Marketing Stimulating Factors on Online Impulse Purchase through Consumer Value: Focusing on the Mediating Effect of Consumer Value

  • KWON, Lee-Seung;LEE, Jae-Min
    • 웰빙융합연구
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    • 제5권3호
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    • pp.7-17
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    • 2022
  • Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

산후우울 사정을 위한 도구 개발 연구 (A Study on the Development of a Postpartum Depression Scale)

  • 배정이
    • 대한간호학회지
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    • 제27권3호
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    • pp.588-600
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    • 1997
  • Postpartum depression is one of the most serious problems in maternal health because it affects not only the mother but also her family. Postpartum depression disturbs the maternal-infant interaction and attachment. However, most postpartum depression patients ignore this problem and do not seek treatment. Many clinicians and researchers realiza there is a need to develop a postpartum depression scale. Thus, this study has been designed to development of a postpartum depression scale. Data were collected through a survey over a period of three months. Subjects who participated in the study were 167 Korean mothers in their postpartum period. The author used a convenience sampling method. The analysis of the data was done with SPSS PC/sup +/ for descriptive statistics, item analysis and factor analysis. Initially 62 items were generated from the interview data of eight postpartum depression patients and from a literature review. This preliminary scale was analyzed for reliability and validity. The results of this analysis are as follows. 1. Initially 62 items were analyzed through the Index of Content Validity(CVI) and 48 items were selected. 2. Seven factors were extracted through the principal component analysis, and these contributed 61% of the variance in the total score. Finally 46 items in the scale loaded .41∼ .84 on one of seven factors. 3. Each factor was labeled. Factor 1 was labeled 'emotional phenomena-emotional upset' and included 13 items, factor 2 was labeled' cognitive phenomena-self concept disturbance' and included seven items, factor 3 was labeled 'relationship to baby-negative feeling' and included six items, factor 4 was labeled 'relationship to baby- overload' and included eight items, factor 5 was labeled 'negative maternal identity' and included five items, factor 6 was labeled 'biophysiological phenomena-disturbance of physical functioning' and included four items, and factor 7 was labeled' interpersonal relationship phenomena-blamed others' and included three items. 4. Cronbach Coefficient Alpha for internal consistency was .95 for the total 46 items. Finally, the author suggests that this scale could be adequately applied in assessing the postpartum depression of mothers during the postpartum period. The results of this study can contribute to designing an appropriate postpartum depression prevention strategy.

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유아의 사회적 능력과 정서지능과의 관계에 대한 연구 (The Relationship between Children's Social Competence and Emotional Intelligence)

  • 황혜정;김경회
    • 아동학회지
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    • 제20권3호
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    • pp.139-151
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    • 1999
  • This study examined the factor structure of social competence and the relationship between social competence and emotional intelligence in preschool children. The subjects were 503 3- to 6-year-old children. Instruments were the Emotional Intelligence Rating Scale for Preschool Children and The Social Competence Scale. The validity and reliability of the factor structures of The Social Competence Scale were confirmed. These factors were initiative, ability, and sociability. The relationship between The Social Competence Scale and the emotional intelligence scale was highly significant (r=.29, p<.001). Three sub-factors of The Social Competence Scale were significantly related to the total emotional intelligence score. Among the six sub-factors of emotional intelligence, 5 were related to the total score of social competence. These were utilization of emotion, empathy, appraisal and expression of self emotion, relationship with teacher, and relationship with peers.

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인터넷 쇼핑몰에서 제공하는 관계혜택이 소비자의 구매의도에 미치는 영향: 상호작용성의 매개효과를 중심으로 (The Effect of Relationship Benefit on Consumer's Purchase Intention: Focusing on Mediating Role of Interaction)

  • 채진미
    • 대한가정학회지
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    • 제50권2호
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    • pp.93-107
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    • 2012
  • The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

횡성호에 분포하는 피라미 (Pale chub: Zacco platypus) 개체군의 Length-weight Relationship 및 Condition Factor (Length-weight Relationship and Condition Factor of Zacco platypus in the Lake Hoengseong)

  • 장영수;최재석;이광열;서진원;김범철
    • 생태와환경
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    • 제40권3호
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    • pp.412-418
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    • 2007
  • 2005년 4월부터 10월까지 횡성호를 중심으로 상 하부 및 호내지역에 분포하는 피라미 개체군의 동태를 알아보았다. 피라미는 횡성호에서 우점종으로 나타났으며 본 종의 생태학적 특성을 파악하기 위해 댐 상류하천과 호내 그리고 댐 하류지역의 하천에서 채집된 피라미를 지역별로 구분하여 전장과 체중과의 관계, 길이와 비대지수(K와 $K_n$)와의 관계를 각각 비교하였다. 전장-체중의 관계에 의해 관계식을 추정한 결과 $Log(T_W)=-2.26+3.18Log(T_L)$로 나타났다. 회귀계수 b값은 호내지역에서 3.35로 높았고, 상류하천과 댐 하부지역에서 각각 3.09와 3.15의 간을 나타내 유수역인 하천보다 정수역인 호수에서 채집된 피라미가 더 양호한 성장도를 나타냈다 비대지수에 의한 개체군의 비만기울기 또한 양의 상관성을 보였으며 호수에서 기울기 값이 더 큰 것으로 나타났다. 이러한 결과는 횡성호에 분포하는 피라미 개체군이 양호하거나 안정되었음을 반영하고 있다. 호수는 피라미 개체군에 더 좋은 조건을 제공하고 있는 것으로 보인다.

의류제품의 상표관계 경로모형 연구(제1보) (Brand Relationship Formation Process of Apparel Products(Part I))

  • 조희라;이선재
    • 한국의류학회지
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    • 제26권6호
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    • pp.790-800
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    • 2002
  • Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

연구개발사업의 투입.산출요소 및 연구결과 평가의 상호관계 분석 - 원자력중장기연구개발사업을 중심으로- (An Analysis on the Relationship to Input/Output factor and Evaluation Grade in Nuclear R&D Program)

  • 홍정진;원병출;양맹호
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2004년도 춘계학술대회
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    • pp.48-56
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    • 2004
  • To perform R&D program, it is necessary to invest input factor(I/F). And these factor are converted to output factors(O/F) at the end of R&D program. Pee. reviewers evaluate output factors and produce evaluation grades(E/G). This paper try to analyze the relationship to I/F, O/F and E/G, According to the analysis results, the relation between I/F and E/G is as weak as the relation between O/F and E/G. The strength of relationship is relatively very strong in the relation between I/F and O/F

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전기 청소년의 의복관여와 유행선도력과의 관계 (The Relationship between Clothing Involvement and Fashion Leadership of Early Adolescents)

  • 추태귀;구양숙
    • 한국의류산업학회지
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    • 제1권1호
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    • pp.18-25
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    • 1999
  • The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was administered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

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Development of nationwide amplification map of response spectrum for Japan based on station correction factors

  • Maruyama, Yoshihisa;Sakemoto, Masaki
    • Earthquakes and Structures
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    • 제13권1호
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    • pp.17-27
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    • 2017
  • In this study, the characteristics of site amplification at seismic observation stations in Japan were estimated using the attenuation relationship of each station's response spectrum. Ground motion records observed after 32 earthquakes were employed to construct the attenuation relationship. The station correction factor at each KiK-net station was compared to the transfer functions between the base rock and the surface. For each station, the plot of the station correction factor versus the period was similar in shape to the graphs of the transfer function (amplitude ratio versus period). Therefore, the station correction factors are effective for evaluating site amplifications considering the period of ground shaking. In addition, the station correction factors were evaluated with respect to the average shear wave velocities using a geographic information system (GIS) dataset. Lastly, the site amplifications for specific periods were estimated throughout Japan.

패션 디자인 프로세스와 스토리텔링의 관계 정립에 관한 연구 (A Study on Establishing Relationship between Fashion Design Process and Storytelling)

  • 성유정;권기영
    • 한국의류산업학회지
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    • 제11권2호
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    • pp.210-218
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    • 2009
  • The Purpose of this study is to demonstrate Storytelling as an effective device for Fashion Design by establishing relationship between Fashion Design Process and Storytelling. Through researching a social background and a concept of storytelling, found that story used interactively is a powerful tool for attention, understanding and change in both individuals and communities. Analysed the elements and the structure of storytelling and Fashion Design Process, by researching preceding researches. Therefore, we proposed a new four elements -text factor, visual factor, audio factor and virtual factor- and four steps (1)exploring stories, (2)planning a story, (3)building the story, (4)do storytelling- of storytelling and four steps-(1)gathering and analysing informations, (2)building a concept, (3)planning and developing a design, (4)do evaluation and make decision- of fashion design process. Through comparative analysis, we found a closeness between two structures, a use of common factors and also found characteristics to be considered in each stage. In the first stage, we found text, visual and audio factor as common factors. In the second stage, we suggested text and visual factor as common factors and also suggested clarity, realism and probability as characteristics. In the third stage, we found text, visual and virtual factor and also found dynamism, immersion and continuity. In the last stage, we suggested text, visual, virtual and audio factor and also suggested presence and interactivity as characteristics.