Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Relationship between Clothing Involvement and Fashion Leadership of Early Adolescents

전기 청소년의 의복관여와 유행선도력과의 관계

  • Choo, Tae-Gue (Dept. of Clothing & Textile Design, Sangju National University) ;
  • Ku, Yang-Suk (Dept. Clothing & Textiles, Kyungpook National University)
  • 추태귀 (상주대학교 의상디자인학과) ;
  • 구양숙 (경북대학교 의류학과)
  • Received : 1999.01.12
  • Published : 1999.02.28
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Abstract

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was administered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

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