• 제목/요약/키워드: Relationship Efforts

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The Effect of Corporate Social Responsibility on Corporate Trust and Purchase Intention (기업의 사회적 책임 속성이 기업 신뢰와 구매 의도에 미치는 영향)

  • Nam, Hyun-Dong;Nam, Taewoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.243-253
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    • 2020
  • As economic profits and social influences of firms grow with economic development and their organizational expansion, consumers increasingly require firms to have their social responsibility. Because social responsibility strongly influences corporate reliability, consumers' intention to purchase, customer loyalty to the products and the recognition of an ethical firm have gained attention as a concept of strategical importance. The prosperity of society should be proceeded for the sustainable development of a firm and the necessity of social responsibility should be emphasized to achieve virtuous circle structure that promotes growth. Additionally, the social responsibility should be proceeded to form trust on a firm. It is very important to change the recognition of consumers to purchase products and increase the profit of a company. This study aims to analyze how social responsibility properties of firms (economic, ethical, discretionary, and legal aspects as low-level factors of social responsibility which Carroll (1979) defined) affect corporate reliability and purchase intention. The analysis found that consumers trust in firms are positively influenced by ethical responsibility (0.391), economic responsibility (0.293), legal responsibility (0.251), and discretionary responsibility (0.248). The relationship between sub-factor of social responsibility and purchase intention is not significantly influenced by other explanatory variables. Corporate trust exerts a direct influence on purchase Intention (0.456). The social responsibility of a firm didn't influence a direct purchase intention. It was found that it brought positive effect on the purchase intention in the course of forming trust. This study suggests that firms should make efforts to understand the relationship between corporate trust and purchase intention along with the characteristics of social responsibility that consumers recognize and improve management strategies for mutual complementary interests.

A Study of Board Function Effectiveness and Organizational Performance in Korean Community Chest Organizations (복지 비영리 조직의 이사회 기능 효과성과 조직성과에 관한 연구 : 한국사회복지 공동모금회를 중심으로)

  • Kang, Chul-Hee;Kim, Hee-Sung
    • Korean Journal of Social Welfare
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    • v.44
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    • pp.7-35
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    • 2001
  • Little empirical study has been conducted concerning board function effectiveness and organizational performance in nonprofit nongovernmental human service organizations in Korea. Using the evaluations of 107 board members and 17 executive directors in Korean Community Chest and 16 regional community chests, this study attempted to examine the level of board function effectiveness and its relationship with organizational performance in these community chests. This study used board function scale developed by Holland and Jackson (1998) to measure board function effectiveness in the following 6 dimensions: contextual dimension: educational dimension: interpersonal dimension: analytical dimension: political dimension: and strategic dimension. This study showed that using 4 points scale, mean of overall board function effectiveness evaluated by board members is 2.62 and mean of overall board function effectiveness evaluated by executive directors is 2.73. That is, it showed that means of overall board function effectiveness are located in the middle point between negative evaluation and positive evaluation. On the other hand, using parametric correlation analysis method, it was found that in these community chests the association between board function effectiveness and organizational performance measured by fund-raising growth rate in $1999{\sim}2000\;and\;1998{\sim}2000$ is very weak and statistically nonsignificant. This study also revealed that using nonparametric correlation analysis method, the association between consensus level in evaluation by board members and executive directors about board function effectiveness, and organizational performance is still very weak and statistically nonsignificant. Finally, this study discussed the direction of future research in board function effectiveness and its relationship with organizational performance and the areas of board management that requires substantial efforts for promoting effectiveness of nonprofit human service organizations in Korea.

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Design and Implementation of a WebEditor Specialized for Web-Site Maintenance (유지보수에 특화된 웹 문서 작성기의 설계 및 구현)

  • Cho, Young-Suk;Kwon, Yong-Ho;Do, Jae-Su
    • Convergence Security Journal
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    • v.7 no.4
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    • pp.73-81
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    • 2007
  • Users of World Wide Web (Web) experience difficulties in the retrieval of pertinent information due to the increased information provided by Web sites and the complex structure of Web documents that are continuously created, deleted, restructured, and updated. Web providers' efforts to maintain their sites are tend to be less than that of site creation due to the expenses required for maintenance. If information of relationship among Web documents and their validity is provided to Web managers as well as Web developers, they can better serve users. In order to grasp the whole structure of a Web site and to verify the validity of hyperlinks, traversal and analysis of hyperlinks in a Web document are required to provide information for effective and efficient creation and maintenance of the Web. In this paper, we introduce a Web Editor specialized for Web maintenance. We emphasized on two aspects: first, the analysis of HTML Tags to extract hyperlink information and second, establishment of the relationship among hyperlinked documents, and verification of the validity of them.

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A Study on the Effect of TQM on the Business Performance(Quality) of Construction Company (TQM이 건설업자의 기업성과인 품질에 미치는 영향)

  • An, Min-Jae;Park, Yong-Soo;Kim, Eui-Sik
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.4
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    • pp.163-172
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    • 2008
  • This study has provided the answer which construction companies to make complete competitive factors for sustainable growth in construction industry with to 21C environment changes. So the purpose of study is to provide a guideline for establishing the strategy of existence and growth. In order to carry out this purpose of study, above all after has been reviewed Quality Management by considering the characteristics of construction companies, TQM(Total Quality Management) component and business performance, the study has been made a close inquiry in causal relationship between TQM component(leadership, education.training, participation) and business performance(quality) in construction industry. The result of the study can be summarized as follows: First, a test was conducted to whether TQM component(participation) has a significantly positive effect on business performance(quality). Second, it was found that there was a positive casual relationship between each of the TQM factors and business performance(quality). TQM factors had great influences on the business performance of construction companies. So construction companies needed to make continuous efforts to enhance the business performance through TQM approach.

A study on the segmentation of real estate customer using RFMP (RFMP를 이용한 부동산 회원 분류에 관한 연구)

  • Cho, Kwang-Hyun;Park, Hee-Chang
    • Journal of the Korean Data and Information Science Society
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    • v.23 no.3
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    • pp.515-523
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    • 2012
  • Most companies make efforts to maximize their profitability by improving loyalty to existing customers through customer relationship management (CRM). According to the Wikipedia, CRM is a widely implemented strategy for managing a company's interactions with customers, clients and sales prospects. And RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail. In general, one considers recency, frequency, and monetary for customer segmentation in RFM method. In this paper, we apply RFMP method added to the purchase period of advertising items in the traditional RFM model for real estate customer segmentation. We will be able to establish the differentiated marketing strategy by RFMP method.

An Empirical Study on the Quality Management for Port Services - Primarily on Container Terminals in Busan - (항만서비스품질경영에 관한 실증연구 - 부산항 컨테이너터미널을 중심으로 -)

  • Choi, Young-Ro;Shin, Han-Won;Ko, Su-Bok
    • Journal of Navigation and Port Research
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    • v.26 no.2
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    • pp.153-159
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    • 2002
  • An empirical study was carried out to examine how Container Terminals in Busan view quality management activities by the provision of statistical evidence showing the efforts to enhance the standard of quality management, common factors of quality management activities and causal relationship among these factors. The data investigating the quality management for Busan Container Terminals were collected from 170 persons in charge of quality management for port services in Busan Container terminals by the use of questionnaire method and personal interviews. The Cronbach's a coefficient and factor analysis were used to analyze the reliability and the validity of measured variables. Furthermore, SEM (Structural Equation Modeling) method using AMOS(Analysis of MOment Structure) 4.0 was usea to analyze the cause-effect relationship among the source, activities and accomplishments of quality management representing the core concept of quality management system.

Sourcing in Korea - Lessons from an International Textile and Apparel Trade Show in Seoul - (한국에서의 소싱 - 서울 국제 섬유/의류 무역전에 참여한 바이어 분석을 대상으로 -)

  • Park, Hye-Jung;Rhee, Young-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.902-910
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    • 2007
  • The purpose of this study was to suggest future marketing strategy for Korean textile and apparel industry so that they could find a way to maintain a major sourcing site in the global market place. This study identified international buyers' visiting purposes and the items they were most interested in sourcing from Korea according to their firm types and home country regions. This study analyzed the survey results obtained fiom international buyers who visited the international textile and apparel trade show in Seoul, Korea. The data was analyzed using frequency and ${\chi}^2$-test analysis. The results showed that there was a significant relationship between buyers' country regions and their interests. There was also a significant relationship between buyers' firm types and their visiting purposes. The results indicated that decision making for what Korean industry should focus their marketing efforts on should be different according to the buyers' country regions and firm types. This study was conducted to present an effective marketing strategy for how Korean textile and apparel industries could survive in the competitive global marketplace.

The Effect of Empathy on the Job Stress among Nurses (간호사의 공감이 직무스트레스 미치는 영향)

  • Jeong, Hye-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.6
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    • pp.3911-3918
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    • 2015
  • This study was conducted to identify the effect of nurses' empathy on their job stress. The subjects of this study were 192 nurses working at 5 general hospitals. The empathy and job stress were surveyed by using structured questionnaire from June 1 to August 31, 2014. The nurses' overall job stress was 3.86 out of 5 and among the domains of job stress, stress of relationship with patients and their carer was 4.22, stress of relationship with medical doctors was 4.21, and stress related to nursing tasks was 4.01. Factors influencing job stress were gender, pay satisfaction, perceived amount of workload, and fantasy from empathy. These findings suggest that in order to improve clinical nurses' job stress, there should be organizational efforts to regulate the pay level and workload and to develop programs for lowering perceived job stress among nurses by managing fantasy from empathy.

Exploration of the Relationship between Traffic Volume and Air Quality Using Existing Monitoring Data (기존 교통량/대기질 모니터링 시스템 구축 자료를 활용한 상관성 분석)

  • Go, Jun-Ho;Choe, Yu-Jin;Lee, Se-Hui;Lee, Tae-Gyeong
    • Journal of Korean Society of Transportation
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    • v.27 no.5
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    • pp.29-37
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    • 2009
  • As the level of the ambient air quality becomes increasingly important, transportation management strategies tend to incorporate air quality standards into their measure of effectiveness. However, previous research efforts did not pay much attention to the empirical relationships between traffic volume and air quality, potentially due to the lack of data. With this background, this study investigates the relationship using Seoul's existing traffic and air quality monitoring data collected over the period of three years, from 2005 through 2007. In particular, those paired monitoring sites with a distance of less than one kilometer apart were utilized, targeting the emissions of CO, NO, $NO_2$, and $PM_{10}$. As a result, in general the data of two monitoring systems exhibited lower correlations, $NO_2$ showing a relatively higher correlation with traffic volumes than other emissions. In addition, it was found that the degree of correlation can be higher for the data obtained over the morning time period, 6am-9am, and the day after rainy days.

Measuring of the Performance of a Construction Management Project from Viewpoints of Project Participants -Focusing on Owner, Construction Manager, Designer and Constructor- (건설사업 참여주체(발주자, CMr, 설계자, 시공자) 관점에서 건설사업관리 성과측정에 관한 연구)

  • Ahn, Eun-Jin;Yoo, Byeong-Gi;Lee, Yoon-Sun;Kim, Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.3
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    • pp.194-205
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    • 2008
  • The production process of construction industry is different from thing of the general manufacturing, likewise various participants make temporary teamwork for success of the project through sharing of information. But, the each role of participants is Individually changed to step in construction process stage and moreover it has complicated, entangled interests. The CM(so it called Construction Management as an abbreviation word) system was inducted for the effective management and operation of construction project. The key of the CM success depends on the cooperative relationship relation to major participants. There are lots of studies and efforts for the performance measures of the CM, however existing performance index is only measured as the viewpoint of project owner. Therefore it needs to make up for balanced view through combination of the four-way view of participants. In this study, we should search for cooperative relationship of project participants, and then we should suggest to define the difference of project in their viewpoints.