• Journal of Distribution Science
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• v.14 no.7
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• pp.101-114
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• 2016

Purpose - The aim of this study is to investigate the benefit-sharing activities. They affect contract renewal intention between franchisers and franchisees that are linked through a contract with the intention of building their relationship from the level based on dynamic trust. This study will show a new approach on qualitative growth and consolidation of competitive power and may well be able to suggest practical ways to strengthen directions in the field of franchise industries. Research design, data, and methodology - In this study, based on literature review, we separated logistical-supporting activities and non-logistical-supporting activities from benefit-sharing activities. We modeled how benefit-sharing activities influence contract renewal intention of franchisees by dynamic trust. In particular, considering the possibility of trading concepts and characteristics of trust between providers opportunistic behaviors was defined as variables, depending on the situation and dynamic characters reveal their relationship trust concept. That is, dynamic trust having the possibility of changing depending on opportunistic risks and interdependencies by Lewis & Weigert(1985, 2012) was classified into transitional-based trust, calculated based trust, relational-based trust and balance-based on trust. The total of 104 samples from domestic franchisees being with franchisees were collected by using a structural composed questionnaire. Results - The results are as following. Benefit-sharing activities in logistical supporting activities appeared to affect the multidimensional concept of transitional trust, calculated based on trust, relationship-based trust and balance based on trust dynamic trust with all-defined impact. Non-logistical supporting activities appeared to affect significantly the positive (+) to the dynamic trust concept except transitional trust. Lewis & Weigert(1985; 2012) have proposed a dynamic confidence calculated from relations within-based trust relationship based on trust appears to affect the significant positive (+) to the balance-based confidence transactions confidence mechanism of the system side in the verified relationship. Finally, a relationship based on trust and confidence in the balance based on the Influence of dynamic renewed confidence showed significantly affect the positive(+). In particular, the balance based trust showed the acts as a mediating factors between relational trust and confidence and renew calculated. Conclusion - From the above these results, the significance from this study is as following. First, the proposed activity is to share and validate the approach by identifying the potential in the relationship from the contract with building dynamic trust, and one of the ways from the franchise headquarters and affiliated merchants mutual growth through win-win cooperation in sharing activities. Next, the dynamic segmentation confidence to suggest the possibility can be broken down over the validity and reliability test for each concept. In addition, by identifying the relationship between the dynamic level of confidence granular multi-dimensional concept, to determine the level of trust with a dynamic relationship between risk and interdependencies can be possible in franchise industries. In order to maintain and develop their mutual relationship, franchise industries should propose confidence-building steps to promote their quality improvement.

• Journal of KIISE:Databases
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• v.32 no.5
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• pp.473-486
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• 2005

The Hippocratic database model recently proposed by Agrawal et at. incorporates privacy protection capabilities into relational databases. The authors have subsequenty proposed the Hippocratic XML daかabase model[4], an extension of the Hippocratic database model for XML databases. In this paper, we propose a new concept that we cail the dynamic predicate(DP) for effective access control in the Hippocratic XML database model. A DP is a novel concept that represents a dynamically constructed rendition that tan be adapted for determining the accessibility of elements during query execution. DPs allow us to effectively integrate authorization checking into the query plan so that unauthorized elements are excluded in the process of query execution. Using synthetic and real data, we have performed extensive experiments comparing query processing time with those of existing access control mechanisms. The results show that the proposed access control mechanism improves the wall clock time by up to 219 times over the top-down access control strategy and by up to 499 times over the bottom-up access control strategy. The major contribution of our, paper is enabling effective integration of access control mechanisms with the query plan using the DP under the Hippocratic XML database model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.1-16
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• 2012

Under the international business circumstance, global supply chain management is considered a vital strategic challenge to small and medium-sized enterprises(SMEs) suffering from deficient resources and capabilities to exploit overseas markets comparing with large corporations. That is because they can expand their business domains into overseas markets by establishing strategic alliances with global supply chain partners. Although a wide range of previous researches have emphasized the cooperative networks in the chain, most are ignoring the importance of developing relational characteristics such as trust and reciprocity with the partners. Besides, verifying the relational factors influencing firms' export performances, some studies proposed different and inconsistent factors. According to the social capital theory, which is the social quality and networks facilitating close cooperation of inter-individual and inter-organization, provides the integrated view to identify the relational characteristics in the aspects of network, trust and reciprocal norm. Meanwhile, a number of researchers shows that global entrepreneurship is the internal and intangible resource necessary to promote SMEs' internationalization. Upon closer examination, however, they cannot explain clearly its influencing mechanism in the inter-firm cooperative relationships. This study is to verify the effect of social capital accumulated within global supply chain on SMEs' qualitative and quantitative export performance. In addition, we shed new light on global entrepreneurship expected to be concerned with the formation of social capital and the enhancement of export performances. For this purpose, the questionnaires, developed through literature review, were collected from 192 Korean SMEs affiliated in Korean Medium Industries Association and Global Chief Executive Officer's Club focusing on their memberships' international business. As a result of multi-regression analysis, the social capital - network, trust and reciprocal norm shared with global supply chain partner - as well as global entrepreneurship - innovativeness, proactiveness and risk-taking - have positive effect on SMEs' export performances. Also global entrepreneurship affects positively social capital which has mediating effect partially in the relationship between global entrepreneurship and performances. These results means that there is a structural process - global entrepreneurship(input), social capital(output), and export performances(outcome). In other words, a firm should consistently invest in and develop the social capital with global supply chain partners in order to achieve common goals, establish strategic collaborations and obtain long-term export performances. Furthermore, it is required to foster the global entrepreneurship in an organization so as to build up the social capital. More detailed practical issues and discussion are made in the conclusion.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.

• The Journal of Society for e-Business Studies
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• v.14 no.2
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• pp.95-116
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• 2009

Ontologies have provided supports in integrating heterogeneous and distributed information. More and more ontologies and tools have been developed in various domains. However, building ontologies requires much time and effort. Therefore, ontologies need to be shared and reused among users. Specifically, finding the desired ontology from an ontology repository will benefit users. In the past, most of the studies on retrieving and ranking ontologies have mainly focused on lexical level supports. In those cases, it is impossible to find an ontology that includes concepts that users want to use at the semantic level. Most ontology libraries and ontology search engines have not provided semantic matching capability. Retrieving an ontology that users want to use requires a new ontology selection and ranking mechanism based on semantic similarity matching. We propose an ontology selection and ranking model consisting of selection criteria and metrics which are enhanced in semantic matching capabilities. The model we propose presents two novel features different from the previous research models. First, it enhances the ontology selection and ranking method practically and effectively by enabling semantic matching of taxonomy or relational linkage between concepts. Second, it identifies what measures should be used to rank ontologies in the given context and what weight should be assigned to each selection measure.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.481-481
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• 2017

IT 발전은 프로젝트를 수행함에 있어서 직접 대면하여 공동으로 작업을 진행하던 협업 방식을 웹 기반 툴을 활용한 온라인 협업 방식으로 변화시키고 있다. 따라서 다양한 온라인 협업 툴이 개발 및 상용화되고 있으며, 그 중 온라인 오피스로 불리는 Google Docs도 이에 해당한다. 사용자들은 Google Docs를 통해 온라인상에서 무료로 문서 작업을 할 수 있을 뿐만 아니라 다른 사용자들과 문서를 공유할 수 있으며, 해당 문서작업을 동시에 하는 것도 가능하다. 따라서 최근에는 기업뿐만 아니라 교육 기관에서도 협업이 필요한 과제 및 프로젝트를 진행할 때 Google Docs를 활용하고 있는 추세이다. 기존의 면대면 공동프로젝트 방식에 있어서도 성공적인 성과물을 만들어 내기 위해서 여러 중요한 요인들이 제시되어 왔다. 마찬가지로 온라인 협업 툴을 활용하여 창출할 프로젝트 성과물의 품질에도 여러 요인들이 영향을 미칠 것이다. 따라서 높은 품질의 프로젝트 성과물을 창출하기 위해 영향을 미치는 요인들을 확인할 필요가 있다. 하지만 아직까지 온라인 협업 툴을 통한 성과 품질 혹은 결과물에 대한 사용자들의 만족에 대해 검증한 실증적 연구가 부족한 실정이다. 따라서 본 연구는 프로젝트 수행 주체의 개인적 특성, 프로젝트 멤버들간의 관계적인 특성, 협업 툴이 지니고 있는 시스템적 특성을 고려하여 프로젝트 성과물의 품질과 결과물에 대한 만족도를 높일 수 있는 매커니즘에 대해 연구해보고자 한다. 본 연구의 결과를 기반으로 점차적으로 중요시되고 있는 협업 툴의 발전 방향과 사용자들의 활용도 및 만족도를 높일 수 있는 방안을 제시할 수 있을 것으로 기대된다.

• Journal of Information Technology and Architecture
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• v.10 no.4
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• pp.423-433
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• 2013

The purpose of this research is to propose a practical guideline for activating EA which has been operated in the public institutions. For this purpose, how EA is being operated in the public sector, was analyzed from the viewpoint of IT Governance and on the basis of the result, key activities for EA managers could be developed. The key activities were also compared between the two different groups in terms of EA Maturity Level and the difference in the key activities between the two were examined. As a result, it was found that the use of EA has effect on building and improving IT management systems. It is suggested that the Relational Mechanism should be better understood and recognized as necessary activities for activating EA. In addition, the higher the level of EA maturity is, the more likely such various effects as the enhancement of IT management system, user satisfaction, IT utilization, and the improvement of business can be produced. This result could be interpreted that such desired outcomes of EA could be realized only when EA is actively utilized.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.11
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• pp.521-526
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• 2016

As on-line informal text data have massive in its volume and have unstructured characteristics in nature, there are limitations in applying traditional relational data model technologies for data storage and data analysis jobs. Moreover, using dynamically generating massive social data, social user's real-time reaction analysis tasks is hard to accomplish. In the paper, to capture easily the semantics of massive and informal on-line documents with unsupervised learning mechanism, we design and implement automatic topic extraction systems according to the mass of the words that consists a document. The input data set to the proposed system are generated first, using N-gram algorithm to build multiple words to capture the meaning of the sentences precisely, and Hadoop and Spark (In-memory distributed computing framework) are adopted to run topic model. In the experiment phases, TB level input data are processed for data preprocessing and proposed topic extraction steps are applied. We conclude that the proposed system shows good performance in extracting meaningful topics in time as the intermediate results come from main memories directly instead of an HDD reading.

• Asia Marketing Journal
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• v.7 no.1
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• pp.43-65
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• 2005

In most leading companies, new product development is one of the most important corporate activities which affects the very existence of them. Therefore, CFT(cross-functional team) is frequently used to utilize knowledge and experiences of its members from various teams. To ensure the successful operation of CFT, various structural assistances, such as committee and Task Force Team, are made which will coordinate smooth interactions among members. Many researches show that the increase of interaction among team members affects the performance. This research is exploratory research intend to show the effects of relational characteristics such as group efficacy and participation on the perceived performance of new product development. This research examines the performance mechanism that lies in between CFT and its members by expanding the understandings on the relationship between interaction and performance in new product development CFT. Results show that the level of interaction affect group efficacy. and group efficacy affect participation. Finally, participation affect perceived performance. However. it shows that the level of interaction and group efficacy do not have direct effect on perceived performance.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.85-95
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• 2005

The present article explored the studies on the relational mechanisms between trust and health in terms of psychosomatic medicine or integrative medicine. For this, the research findings of the Quantum physics, psychosomatic medicine, and traditional eastern healing methods on the mind-body problem and then a practical guide to greater physical and mental well-being is presented. In the first section of the Quantum mechanical human body, the body has a mind of its own, the mechanism and cause of disease, the body as objective experienced conscious, and the effects of consciousness and information on the body are includes. The second section is psychosomatic medicine. In this, the thought changing brain, placebo, the power of expectancy, achieving health by active endeavor, psychoneuroimmunology, and the several therapies are included. Finally, Dr. Benson and Proctor's practical guide to well-being in presented. It is emphasized that the four trusts (trust in oneself, one's doctor, one's treatment, and one's spiritual trust) are crucial to recovery from serious illness and to achieve better health.