• Title/Summary/Keyword: Relation Commitment

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A Study on the Influence of Relation Commitment of SNS Marketing Features in Domestic Enterprise (국내기업의 SNS 마케팅 특성이 관계몰입에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.341-350
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS(Social Network Service)and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS Marketing Features in Domesic Enterprise The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

Effects of Major Satisfaction, Learning Commitment, And Time Management Behavior on College Life Adaptation in College of Health Students (보건계열 대학생들의 전공만족도, 학업몰입도, 시간관리 행동이 대학생활 적응에 미치는 영향)

  • Cho, Young-Mi
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.289-297
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    • 2020
  • The purpose of this study is to examine the college life adaptation that is affected by major satisfaction, learning commitment, and time management behavior of the college of Health students. The data were collected from 482 College of Health students at U city and analyzed using descriptive statistics, t-test, ANOVA, Scheffe test, Pearson's correlation analysis, and multiple regression. As a result of this study, major satisfaction, learning commitment, and time management behavior of College of Health students showed a positive relation with college life adaptation, and those factors affected college life adaptation. Therefore, it is necessary to make and apply the programs to enhance the college life adaptation for the college of Health students, and the supports such as environmental improvement and teaching methods are required to increase the learning commitment.

The Relationship of Private Security Provider's Corporate Social Responsibility and Job Satisfaction and Organizational Commitment (민간경비업자의 사회적 책임과 직무만족 및 조직몰입의 관계)

  • Bae, Du-Yeol;Kim, Il-Gon
    • Convergence Security Journal
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    • v.11 no.5
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    • pp.53-63
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    • 2011
  • The purpose of this study is to investigate the causal relationships among corporate social responsibility, job satisfaction, and organization commitment in the Private Security Provides's. One hundred eight one questionnaires, with a 72.4% response rate from a convenient sample of 12 security organization guards, were utilized to study the relationships between research constructs. SPSS(14.0 version) were guard to analyze the unintentionality of research concepts and reliability test, and confirmatory factor analysis were performed. Factor analyses identified three internal dimensions of relational factor as superior relation. There are among results, first, the corporate social responsibility is influencing to job satisfaction positively. second, the corporate social responsibility is influencing to organizational commitment positively. third, the job satisfaction is influencing to organizational commitment positively.

A study on the value orientation of nursing unit managers and nursing organization performances (간호단위 관리자의 가치지향성 리더쉽유형과 간호조직성과의 관계)

  • Han, Su-Jeong
    • Journal of Korean Academy of Nursing Administration
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    • v.9 no.2
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    • pp.159-170
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    • 2003
  • Purpose : This study is to confirm the relation of the value orientation of the nursing unit manager and the job satisfaction and organizational commitment of the nursing unit nurse. Method : We used the systematic questionnaires as a study tool. The contents were composed of 46 questions in total such as 4 questions of general feature, 23 value-oriented questions, 10 job satisfaction questions, and 9 organizational commitment questions. The period of data collection was from August to September 2000. Result : 1) The value of flexibility was 3.82 points (${\pm}.3788$), which is above average. The values of equalitarianism was 3.37 points (${\pm}.4422$), which is above average. 2) The leadership pattern according to the value orientation perceived by the head nurses in 6 clusters has been divided into 3 patterns of change-oriented leader, task-oriented and stability-oriented leader. 3) The nurses who worked with the change-oriented leader showed higher values of job satisfaction (F=5.941, p=O.003), and affective commitment (F=5.793, p=O.003) than those who worked with the stability-oriented leader. Conclusion : As revealed in this study, we think that we have to consider that the change-oriented leader can produce higher performance of an organization than the stability-oriented leader, and write the basic data for the educational courses of leadership development or workshops etc. in order for the nursing unit managers to play their roles for the effective ward-unit management.

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An Empirical Study on the Performance of the Medium-Sized Distributor's Offsetting Investment and Relationship Commitment with Large-sized Manufacturing Firm in the Marketing Channel (유통경로상의 상쇄투자와 관계결속이 경로구성원의 성과에 미치는 영향)

  • 이수동;이영건
    • Journal of Distribution Research
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    • v.4 no.2
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    • pp.1-20
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    • 1999
  • This study aims to provide distributors with several implications on the channel strategy by testing factors which influence on the offsetting investment. Medium-sized distributor facing a relatively inferior power can cause profit vulnerability from large manufacurer's opportunistic behaviors. At the same time, we tested the relationship commitment to the relation with manufacturer as another alternative strategy taken by medium-sized distributer. For this research, samples from dealers in oil-petroleum refinery industry were selected and the data was collected using mail survey. The data was analyzed utilizing validity test, reliability test, factor analysis, correlation analysis and LISREL. The major analyzed results are as follows: First, the offsetting investment of preventing loss from manufacturer's opportunism didn't affect medium-sized distributor's sales empirically. Second, the hypothesis that the more the medium-sized distributor's transaction specific assets which they invest in the transactional relationship with manufacturer, the more the safeguard against the expected opportunism of manufacturer was not supported by the results. Third, the more use of coercive power by the manufacturer, the more increase in the perception of expected opportunism of manufacturer by the medium-sized distributor, it make stimulates offsetting investment as safeguard by medium-sized distributor and it has negative effect on developing commitment. Finally, the large manufactures dealing with a medium-sized distributor firm which had a reputation of fairness didn't make offsetting investment as a response for distributor's opportunism.

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WTO GATS and Disputes on Trade in Service (WTO GATS 협정과 서비스 분쟁)

  • Lyou, Byung-Woon
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.53
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    • pp.265-288
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    • 2012
  • Trade in service, which deals with intangible product, is distinguished from trade of goods for tangible product. The current multilateral service trade is based on GATS which includes MFN, securing the predictability as well as transparency of related service rules, specific commitment basis market access national treatment. Recently the WTO service disputes are increasing according to the frequent filing complaints against the regulation of service trade in China. The rules of GATS are not as strict as those of GATT. The commitment schedules, which were materialized between members, gets binding effect through the obligatory provisions of GATS. The GATS is inseparable relation with the Appendix of finance, of telecommunication, and of air transport, with the schedules of commitment of member states, and with the reference paper to the 4th protocol. GATS article XIV which is the general exception of GATS has a similar structure of GATT article XX. Based on the possibility of filing to the WTO, there is a need to examine whether the whole rules, regulation, and policy international trade in service of Korea perfectly macthed with the GATS. Korea with poor resources should take up the more positive attitude for the opening of international service market. According to the reciprocal aspects of concession, if Korea doesn't open a service market, the other WTO member country wouldn't allow Korea to access the their market as well as national treatment.

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The Causality Analysis of the Impact of a Hotel Chief's Competency on Job Satisfaction and Customer Orientation : Focusing on Control Impact of Organization Concentration

  • Jung, Hun-Jung;Lee, Hye-Won;Park, Dae-Sub
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.4
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    • pp.50-66
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    • 2017
  • Purpose - The purpose is to identify a structural effect relationship among a hotel chef's personal competency, job satisfaction and customer orientation. Moreover, this research tries to provide implications regarding effective human resource management strategies based on competency to strengthen job satisfaction and customer orientation by testifying the effect relationship of job satisfaction with the relationship between personal competency and guest orientation. Research design, data, methodology By targeting chefs working in five starred hotels in Seoul, the surveys have been distributed from April 1st of 2017 to April 20th of 2017 (approximately 20 days). Out of 300 distributed surveys, 250 were collected, and 246 were used, excepting 4, unhonestly answered. Results - It has been analyzed that a hotel chef's personal competency, self-control ability, customer orientation competency, interpersonal relation competency, gumption, and professional competency has a significant effect on job satisfaction, however, it has been identified that gumption has no impact on job satisfaction. Job satisfaction has a significant impact on customer orientation. Lastly, there is a control effect on job satisfaction and customer orientation by organizational commitment Conclusions - It is able to propose the solutions to improve customer orientation, job satisfaction and organizational commitment of a hotel chef and the ways for human resource management.

Outcome and Antecedent of Organizational Effectiveness: Moderation Effect of Strategy

  • KIM, Boine
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.2
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    • pp.1-17
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    • 2022
  • Purpose - This exploratory study analyzes the performance of the business from the HRM point of view. Analyzed the influence of HRM and organization effectiveness on business performance. Also moderating effect of the strategy is analyzed. Research design, data, and methodology - Two outcome variables are measured, non-financial performance and financial performance. Two organizational effectiveness variables are measured, job satisfaction and organizational commitment. And two HRM areas are measured, HRM practice and organizational culture. Finally, two strategies are measured as moderators, market strategy and product/service strategy. This study analyzed employees of 554 from the 7th HCCP. This study used SEM and MCFA. Result - The results of turnover intention, growth rate, and profit rate verified the influence of HRM and organizational effectiveness. Overall results showed a contrary effect of education & training system implement and participation on job satisfaction and organizational commitment. Among organizational culture, innovation and relation positively affect job satisfaction and organizational commitment. However, antecedents influencing turnover intention, growth rate, and profit rate bear no resemblance. And the MCFA result shows that strategy's group differentiation analysis is meaningful in turnover intention not in financial performance. Conclusion - Based on this study result, management suggestions for turnover intention, growth rate, profit rate, and organizational effectiveness are made. Especially, due to the company's strategy.

The Influence of Intrinsic and Extrinsic Factors on Technology Teachers' Job Satisfaction and Commitment - Centered on Secondary Teachers in Gwangju and Jeon-Nam - (중.고등학교 기술과 담당 교사의 직무만족과 교직몰입에 미치는 욕구 요인의 영향 -광주, 전남지역 중등교사를 중심으로-)

  • Jang, Nae-Chan;Kou, Heung;Ko, Young-Chun;Mo, Gui-Suk
    • 대한공업교육학회지
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    • v.35 no.2
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    • pp.140-158
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    • 2010
  • The purpose of this study was to investigate the influences of 5 intrinsic and 5 extrinsic factors on technology teachers' job satisfaction and commitment. The collected data from 108 technology teachers in Gwangju city and Jeolla Nam-do, were analyzed and tested at p<.05 or more by using Multiple Regression through SPSS program. The levels of the teachers' job satisfaction and commitment were respectively M=3.91 and M=3.69 at Likert scale. Among 5 intrinsic and 5 extrinsic factors, other factors except for two factors-work environment and salary were, even if a little, satisfied to the teachers. They were more satisfied with the intrinsic factors than the extrinsic. $R^2$=.515 was found between teachers' job satisfaction and the combination of 10 factors-achievement, work itself, responsibility, opportunity for growth, recognition, job safety, work environment, salary, supervision skill, human relation. $R^2$=.616 was between teachers' commitment with the combination of the factors. The combinations were respectively accountable for 51.5% of the job satisfaction change and for 61.6% of the commitment change. The relative importances of the factors were salary first, achievement second and others not for the job satisfaction, and achievement first, opportunity for growth second and others not for the commitment. The generalization of the above results is limited to improving technology teachers' job satisfaction and commitment at the secondary level in Gwangju city and Jeolla Nam-do.

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A Study on the Effect of a Military Commander's Transformational Leadership on a Soldier's Organizational Effectiveness -Centered around the Mediator Effect of Psychological Well-being- (군 지휘관의 변혁적 리더십이 병사의 조직효과성에 미치는 영향 -심리적 행복감의 매개효과를 중심으로-)

  • Jang, Sung Woo
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.110-119
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    • 2017
  • According to the ministry of defence(2015), 49.329(13.6%) of 359,059 in results of the personality test for the korean enlist military in 2015 were exposed. in "the preventive group"and "the risk group". This study tried to search through the adaptation strategy on the transformational leadership in order to adjust well in the military organization for them. For this, conducted a survey of the psychological well-being, organizational commitment, job satisfaction with 350 soldiers of 3 Field headquaters. The result, Military commander's transformational leadership got a positive effect on the organizational commitment and the psychological well-being but not the job satisfaction. The psychological well-being got a positive effect on the organizational commitment and the job satisfaction. Also, The psychological well-being mediated a relation of the organizational commitment and the organizational commitment, the organizational commitment and the job satisfaction. This suggests the importance of the psychological well-being to improve the organizational commitment, the job satisfaction to soldiers in a military organization. Also, This suggests that the military commander's transformational leadership can be very important factors to improve the psychological well-being to soldiers in a military organization.