• 실천공학교육논문지
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• 제9권2호
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• pp.155-165
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• 2017

본 연구는 대졸자를 대상으로 전공선택동기와 전공선택후회에 대해 살펴보기 위한 것으로, 다음과 같은 세 가지 연구문제를 설정하였다. 첫째, 대학의 전공선택동기에 따라 전공선택 후회여부에 차이가 있는가? 둘째, 대학의 전공선택동기에 따라 전공선택 후회이유에 차이가 있는가? 셋째, 전공선택동기와 전공선택후회에 따른 네 집단 간에 대학생활, 취업목표, 첫 일자리 만족 등에 차이가 있는가 하는가? 이를 위해 한국고용정보원의 '2013년 대졸자직업이동경로조사'자료를 활용하여 교차분석과 일원분산분석을 실시하였다. 그 결과, 첫째, 흥미나 적성과 같은 내적동기로 전공선택을 할 경우에 외적동기의 경우보다 적게 후회하는 것으로 나타났다. 둘째, 내적동기로 전공선택을 한 경우에 가장 큰 후회이유는 '취업의 어려움'이었으며, 외적동기의 경우에는 '적성에 맞지 않음'으로 나타났다. 셋째, 전공선택동기와 전공선택후회여부에 따른 네 집단 간에 대학생활, 취업목표, 첫 일자리 만족도 등에서 차이가 나타났다.

• 복식문화연구
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• 제28권3호
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• pp.313-329
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• 2020

Social Network Services (SNS) have become a vital means of shopping, significantly influencing consumers' purchases of fashion products. The aim of this study was to identify bandwagon consumption among fashion consumers and to analyze the effects of bandwagon consumption on negative emotions, purchase discontinuation, and switching intention. A survey questionnaire was developed, and data were obtained from 285 female consumers in Korea aged in their 20s and 30s who had experienced guilt, regret, or disappointment after purchasing fashion products using SNS during the previous six months. The survey results indicated four different types of band- wagon consumption: intentional, impulsive, unintentional, and planned. The presence of negative emotions such as guilt, disappointment, and regret were affected by different types of bandwagon consumption. Intentional bandwagon consumption only affected guilt, while unintentional bandwagon consumption affected both guilt and disappointment. Impulsive bandwagon consumption affected guilt and regret; however, planned bandwagon consumption only affected regret. Furthermore, negative emotions affected purchase discontinuation and switching intention. Planned bandwagon con- sumption had an effect on both purchase discontinuation and switching intention, while both impulsive and unintentional bandwagon consumption influenced switching intention only. Intentional bandwagon consumption had no effect on either purchase discontinuation or switching intention. The results of this study indicate that SNS consumers' bandwagon consumption causes different negative emotions, purchase discontinuation, and switching intention.

• 한국IT서비스학회지
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• 제12권2호
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• pp.231-242
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• 2013

E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.85-100
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• 2018

The purpose of this study is to research the level of emotional responses and corresponding behavioral responses of consumers who have experienced out-of-stock (OOS) shopping. Answers were gathered from 526 people in the 20-49 year age range, residing in a metropolitan area. SPSS 18.0 was used to perform factor analysis, reliability measures and regression analysis. The subordinate concept of emotional responses from consumers who experience an OOS event while at an on online shopping mall is the first subject of research for this study; this is tied in with three central factors; namely, anger/annoyance, anxiety and feeling regret. These can be further categorized into a positive emotional response and a negative emotional response. The experiment scrutinizes how emotional responses towards an OOS event experience affect behavioral responses. It then focuses on positive emotional responses as the second subject of this research: namely, how regret significantly affects the product substitution (S), and how anger/annoyance, anxiety and regret significantly influence a delayed purchase (D). Anger/annoyance, anxiety and regret significantly affect the incomplete store switch over (L1), and anger/annoyance and anxiety significantly influence the complete store switch over (L2).

• 디지털융복합연구
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• 제15권3호
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• pp.87-98
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• 2017

커피 전문점 시장이 치열해지면서 커피 전문점들이 고객과의 관계를 형성하고 지속적 구매를 유도하는 것이 점점 중요해지고 있다. 그래서 커피 전문점 고객들은 재구매 의사 결정에 대한 이해를 통해 고객들에게 차별화된 서비스 및 마케팅 전략을 수립해야한다. 본 연구에서는 고객들의 재구매 의도를 형성하는 주요 요인으로 고객 만족, 인지된 전환 비용, 후회를 고려하였다. 특히 커피 전문점의 후회 경험이 소비자들의 재구매 의사 결정에 미치는 영향을 살펴보고자 하였다. 또한, 커피 전문점 선택 속성으로 커피 품질, 물리적 환경 품질, 서비스 인카운터 행동, 브랜드 신뢰를 고려하였으며, 이 선택 속성들이 고객 만족과 인지된 전환 비용에 미치는 영향을 살펴보았다. 제연구 분석 결과, 고객 만족과 인지된 전환 비용은 재구매 의도에 긍정적으로 유의한 영향을 미쳤지만, 후회는 재구매 의도에 부정적으로 유의한 영향을 미쳤다. 커피 품질과 물리적 환경 품질은 고객 만족과 인지된 전환 비용 모두 유의한 영향을 미치지 못했다. 서비스 인카운터 행동은 인지된 전환 비용에만 유의한 영향을 미쳤고, 브랜드 신뢰는 고객 만족과 인지된 전환 비용 모두에 유의한 영향을 미쳤다.

• 경영과정보연구
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• 제37권4호
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• pp.195-217
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• 2018

무행동 관성효과는 과거의 매력적인 기회를 놓친 사람들이 이후 할인(세일)기회가 주어져도 그것을 얻기 위한 행동을 하지 않는 현상을 말한다. 본 연구의 기본 목적은 이런 무행동 관성효과가 소비목표에 따라 쾌락적인 소비목표를 가지는 경우와 실용적인 소비목표를 가질 때를 구분하여 예상된 행동후회와 예상된 무행동 후회 및 구매의도에 어떠한 영향을 미치는지 규명하고자 하였다. 이는 소비자의 개인적 성향이 다르게 나타나기 때문에 습관적 구매성향과 극대화 성향이 무행동 관성에 영향을 주는 요소가 될 것임을 예상하였다. 연구목적 달성을 위하여 시나리오를 사용하여 실험을 진행하였으며 연구결과 쾌락적 소비목표를 가진 소비자의 경우 습관적으로 동일한 브랜드를 구매하는 소비자에서 예상된 행동후회와 예상된 무행동 후회 수준이 더 높았다. 그리고 극대화 성향의 경우 예상된 행동후회에 대해서는 실용적 소비목표와 쾌락적 소비목표에 따른 차이가 발견되지 않았다. 반면 첫 번째 할인(세일)기회를 놓친 후 두 번째 할인(세일)기회에 구매를 하지 않는 후회수준인 예상된 무행동 후회에서는 차이가 나타났다. 따라서 소비목표가 쾌락적인 경우에는 습관적 구매성향에 따라 무행동 관성행동이 나타났으나 실용적 소비목표에서는 무행동 관성효과가 강하게 나타나지 않았다. 이는 실용적 소비목표의 경우 소비에 대한 정당화가 상대적으로 적기 때문이라고 설명된다. 반면 극대화 성향의 소비자의 경우 쾌락적 소비목표에서보다 실용적 소비목표에서 예상된 무행동 후회에 더 강한 후회를 한다는 것을 알 수 있었다. 또한 구매의도와 관련해서는 쾌락적 소비목표를 가진 소비자들에게서만 구매의도가 있는 것으로 나타났다. 결국 연구결과를 통해 무행동 관성행동이 나타나는 것은 제품이나 서비스가 어떠한 소비목표를 가지고 소비되는지 개인적인 성향에 따라 고려하는 것이 필요하다. 이러한 결과에 따른 몇 가지 이론적 및 실무적 시사점을 논의하였다.

• 지식경영연구
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• 제18권2호
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• pp.103-127
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• 2017

This study examines the effects of failed airline services on the consumers' psychological process and their behavioral responses. Having different classifications from the previous studies, this study focuses on dividing important factors of airline services into search attributes(e.g. sale and procedure services, services concerning flight attendant, in-flight services) and experience attributes(e.g. flight services, collateral services). Using structural equation modeling, this study shows that the failure of service factors of the experience attributes provokes the feeling of disappointment with mediation effect of external attribution while the failure of service factors of search attributes provokes the feeling of regret with mediation effect of internal attribution. Finally, disappointment leads to consumers' complaint behavior while regret leads to consumers' switching behavior. Unlike previous studies, we show that when a service failure occurs, depending on each attribute, consumers feel negative emotions of disappointment or regret through different attribution processes and finally show different behavioral responses with an empirical analysis.

• Communications for Statistical Applications and Methods
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• 제5권2호
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• pp.539-557
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• 1998

This article is concerned with the problem of estimating the mean of a one-parameter exponential family through sequential sampling in three stages under quadratic error loss. This more general framework differs from those considered by Hall (1981) and others. The differences are : (i) the estimator and the final stage sample size are dependent; and (ii) second order approximation of a continuously differentiable function of the final stage sample size permits evaluation of the asymptotic regret through higher order moments. In particular, the asymptotic regret can be expressed as a function of both the skewness $\rho$ and the kurtosis $\beta$ of the underlying distribution. The conditions on $\rho$ and $\beta$ for which negative regret is expected are discussed. Further results concerning the stopping variable N are also presented. We also supplement our theoretical findings wish simulation results to provide a feel for the triple sampling procedure presented in this study.

• 산업경영시스템학회지
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• 제32권4호
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• pp.192-202
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• 2009

Disassembly of products at their end-of-life (EOL) is a prerequisite for recycling or remanufacturing, since most products should be disassembled before being recycled or remanufactured as secondary parts or materials. In disassembly sequence planning of EOL products, considered are the uncertainty issues, i.e., defective parts or joints in an incoming product, disassembly damage, and imprecise net profits and costs. The paper deals with the problem of determining the disassembly level and corresponding sequence, with the objective of maximizing the overall profit under uncertainties in disassembly cost and/or revenue. The solution is represented as the longest path on a directed acyclic graph where parameter (arc length) uncertainties are modeled in the form of intervals. And, a heuristic algorithm is developed to find a path with the minimum worst case regret, since the problem is NP-hard. Computational experiments are carried out to show the performance of the proposed algorithm compared with the mixed integer programming model and Conde's heuristic algorithm.

• 셀메드
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• 제13권2호
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• pp.1.1-1.5
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• 2023

The purpose of this study is to propose a role as healing music through Hoesimgok's interaction. The song "Hoesimgok (悔心曲, 回心曲, Regretting Song)" means a song that expresses regret. There's nothing more desperate than my parents in a song of regret. Your heart for your late parents must be the thing you regret the most. We always think that we should be filial to my parents, but we can't. We are under a lot of stress due to situations and environments that are unintentionally not filial. Audiences who show self-reflection on their filial piety become emotional identities with those who sing with the lyrics and actions of songs and music. Therefore, Hoesimgok is a song and a prayer. Music exerts a range of powerful biological effects beyond nice sound and furthermore, it is expanding to music therapy. It can also bring about peace of mind by regulating sympathetic nervous system excitation. Our results suggest that Hoesimgok can have the effect of making listeners as well as singers happy.