1 |
Rook, D. W. and R. J. Fisher, "Normative Influences on Impulsive Buying Behavior", Journal of Consumer Research, Vol.22, No.3 (1995), pp.305-313.
DOI
ScienceOn
|
2 |
Schwartz, B., A. Ward, J. Monterosso, S. Lyubomirsky, K. White, and D. R. Lehman, "Maximizing versus satisficing : happiness is a matter of choice", Journal of personality and social psychology, Vol.83, No.5 (2002), pp.1178-1197.
DOI
ScienceOn
|
3 |
Van der Heijden, H. and T. Verhagen, "Online store image : conceptual foundations and empirical measurement", Information and Management, Vol.41, No.5(2004), pp.609-617.
DOI
ScienceOn
|
4 |
Verhagen, T. and W. V. Dolen, "The influence of online store beliefs on consumer online impulse buying : A model and empirical application", Information and Management, Vol.48, No.8(2011), pp.320-327.
DOI
ScienceOn
|
5 |
Wolfinbarger, M. and M. C. Gilly, "eTailQ : dimensionalizing, measuring and predicting etail quality", Journal of Retailing, Vol. 79, No.3(2003), pp.183-198.
DOI
ScienceOn
|
6 |
Brown, J., A. J. Broderick, and N. Lee, "Word of mouth communication within online communities : Conceptualizing the online social network", Journal of interactive marketing, Vol.21, No.3(2007), pp.2-20.
|
7 |
Brucks, M., "The effects of product class knowledge on information search behavior", Journal of Consumer Research, Vol.12 No.1 (1985), pp.1-16.
DOI
ScienceOn
|
8 |
Chin, W. W., "The Partial Least Squares Approach to Structural Equation Modeling", Modern Methods for Business Research, London, Lawrence Erlbaum, (1998), pp.295-336.
|
9 |
Chin, W. W., A. Gopal, and W. D. Salisbury, "Advancing the theory of adaptive structuration : The development of a scale to measure faithfulness of appropriation", Information Systems Research, Vol.8, No.4(1997), pp.342-367.
DOI
ScienceOn
|
10 |
Dichter, E., "How Word of Mouth Advertising Works", Harvard Business Review, Vol.44, No.6(1966), pp.147-166.
|
11 |
김성훈, "제품관여도 및 제품 지식에 따른 온라인 구전정보 활용 연구", 광고학연구, 제14권, 제1호(2003), pp.257-280.
|
12 |
농림수산식품기술기획평가원, 2011년 유통 시장전망, 2011.
|
13 |
Engel, J. F., R. J. Kegerries, and R. D. Lackwell, "Word-of-Mouth Communication by the innovator", The Journal of Marketing, Vol.33, No.3(1969), pp.15-19.
DOI
ScienceOn
|
14 |
Faber, R. J. and T. C. O'Guinn, "Effect of Media Advertising and Other Sources on Movie Selection", Journalism Quarterly, Vol.61, No.2(1984), pp.371-77.
DOI
|
15 |
Fornell, C. and D. F. Larcker, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, Vol.18, No.1(1981), pp.39-50.
DOI
ScienceOn
|
16 |
Hair, J., R. Anderson, and B. R. Tatham, Multivariate data analysis, 6th Ed., Upper Saddle River, NJ; Prentice Hall, 2006.
|
17 |
Huffman, C. and B. E. Kahn, "Variety for sale : mass customization or mass confusion?", Journal of Retailing, Vol.74, No.4 (1998), pp.491-513.
DOI
ScienceOn
|
18 |
Landman, J., "Regretand Elation Following Action and Inaction Affective Responses to Positive Versus Negative Outcomes", Personality and Social Psychology Bulletin, Vol.13, No.4(1987), pp.524-536.
DOI
|
19 |
박은주, 고샛별, "인터넷 쇼핑 흥미도, 인터넷 쇼핑몰 특성, 감정적 요인이 인터넷 쇼핑몰에 서 패션 제품 충동구매행동에 미치는 영향", 한국의류학회지, 제32권, 제1호(2008), pp.1-11.
과학기술학회마을
DOI
ScienceOn
|
20 |
서문식, 김상희, 서용한, "인터넷 쇼핑상황에서 경험하는 소비자 감정에 관한 질적 연구", 소비자학연구, 제13권, 제2호(2002), pp.47-80.
|
21 |
이은영, 이태민, "온라인 환경에서의 정보 특성이 구전효과에 미치는 영향에 관한 연구 : 소비자 제품지식의 조절효과를 중심으로", 광고학연구, 제16권, 제2호(2005), pp.145-171.
|
22 |
이진원, "전자상거래 1000조 시대 B2C, B2B, B2G 지속적 성장세", 한국경제매거진, 제849권(2012).
|
23 |
전상택, 이형주, "인터넷쇼핑몰에서 서비스품질 및 쇼핑흥미도와 충동구매 간에 소비감정의 매개역할에 관한 연구", 인터넷전자상거래연구, 제12권, 제2호(2012), pp.205-230.
|
24 |
Piron, F., "Defining impulse purchasing", Advances in Consumer Research, Vol.18, No.1(1991), pp.509-514.
|
25 |
Maxham, J. G., "Service Recovery's Influence on Consumer Satisfaction, Positive Word-of-Mouth, and Purchase Intentions", Journal of Business Research, Vol.54, No.1 (2001), pp.11-24.
DOI
ScienceOn
|
26 |
Moe, W. W., "Buying searching or browsing : differentiating between online shoppers using in-store navigational clickstream", Journal of Consumer Psychology, Vol.13, No.1/2(2003), pp.29-39.
DOI
ScienceOn
|
27 |
Oliver, R. L. and J. E. Swan, "Consumer perceptions of interpersonal equity and satisfaction in transactions : a field survey approach", Journal of Marketing, Vol.53, No.2 (1989), pp.21-35.
|
28 |
Richins, M. L., "Negative word-of-mouth by dissatisfied consumers : a pilot study", Journal of Marketing, Vol.47, No.1(1983), pp.68-78.
|
29 |
Ringle, C. M., S. Wende, and A. Will, "SmartPLS 2.0(M3)", Hamburg Germany, University of Hamburg, 2005.
|
30 |
조현, "SNS에 대한 인지요인이 구전효과에 미치는 영향", 한국IT서비스학회지, 제11권, 제3호(2012), pp.227-240.
과학기술학회마을
DOI
ScienceOn
|
31 |
최철재, "인터넷쇼핑몰 사이트 환경과 재구매 의도 간의 구조적 인과관계", 한국콘텐츠학회논문지, 제12권, 제5호(2012), pp.357-369.
과학기술학회마을
DOI
ScienceOn
|
32 |
황윤용, 최수아, "소비자 구매충성도에 대한 불평행도의 구조와 결정요인", 한국비즈니스리뷰, 제1권, 제2호(2008), pp.135-156.
|
33 |
Arndt, J., Word of Mouth Advertising : A Review of The Literature, Advertising Review of The Literature Inc, New York, 1967.
|
34 |
Bettman, J. R. and C. W. Park, "Effects of prior knowledge and experience and phase of the choice process on consumer decision processes : A protocol analysis", Journal of Consumer Research, Vol.7, No.3(1980), pp. 234-248.
DOI
ScienceOn
|
35 |
Broniarczyk, S. M., W. D. Hoyer, and Mc-Alister, L., "Consumers' perceptions of the assortment offered in a grocery category : The impact of item reduction", Journal of Marketing Research, Vol.35, No.2(1998), pp. 166-176.
DOI
ScienceOn
|