• Title/Summary/Keyword: Realized value

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A Study on the Dynamic Purchase Response Function for Fashion Goods (패션제품의 동태적 구매반응함수에 관한 연구)

  • Lee, Min Ho;Kwak, Young Sik;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.64 no.2
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    • pp.35-49
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    • 2014
  • In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

A Case Study on Application of the NABI Program to Realize the 'Practice Centered Mechanism of Manifesting Character' ('실천 중심 인성 발현 메커니즘' 구현을 위한 NABI 프로그램의 적용 사례)

  • Park, Dahye;Park, Jongseok
    • Journal of The Korean Association For Science Education
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    • v.36 no.6
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    • pp.947-957
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    • 2016
  • Today, in accordance with emphasizing the importance of character education, science educators have tried to implement character education in the field of science education. Therefore, this research aims to confirm the possibility of the realization of 'Practice Centered Mechanism of Manifesting Character' developed on the basis of character education theory through the application of the NABI Program based on Nature-Study. For this, the NABI program was applied to 24 3rd grade students of an elementary school for a period of ten months. Qualitative data was collected like students' reports, journals, and video recording of the classes. This data was classified into 'value, judgment, action,' the steps of 'Practice Centered Mechanism of Manifesting Character,' and text was written by interpreting the data. The research resulted in the following: First, students formed 'value' by making a connection with the objects. And the various values - individual, interpersonal, social, ecological, and spiritual - are formed according to the type of objects with which the students felt a connection to. Second, students need to judge the problems of the real world at the 'judgment' step. Third, at the 'action' step, students practice moral behavior in relation to the sympathy or feeling they felt with the objects that they made a connection to. In conclusion, 'Practice Centered Mechanism of Manifesting Character' can be realized through the application of the NABI Program. The NABI Program can be a definite way to implement character education in the field of science education.

Properties of artificial aggregates fabricated with various heating conditions (다양한 승온조건으로 제조된 인공골재의 특성)

  • Kim, Kang-Duk;Kang, Seung-Gu
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.20 no.6
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    • pp.301-306
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    • 2010
  • The artificial aggregates were fabricated by using the inorganic wastes, dredged soil produced at a dredging work. The input temperature ($800{\sim}1000^{\circ}C$), output temperature ($1100{\sim}1200^{\circ}C$) and heating rate ($5{\sim}10^{\circ}C$/min) in sintering process were controlled to fabricate the aggregates with various value of density and water absorption, and their properties were analyzed as a function of those factors. The specimens sintered at the lower input temperature showed the higher density and the lower water absorption while those with higher input temperature had many pores inside of the aggregates, lower density and higher water absorption. Also increasing the input temperature accelerated the black core phenomenon in the aggregates. The bloating phenomena which the gigantic pores were generated inside the aggregates were improved as increasing the output temperature, but its effect was lower than that of input temperature. It could be realized that the bloating tendency was improved from the results that the density was increased and water absorption was decreased with increasing heating rate from 5 to $10^{\circ}C$/min. It was found that the artificial aggregates of light or heavy weight with various value of density and water absorption could be fabricated by using dredged soils naturally involving gas and fluxing components by controlling the sintering conditions.

Design of a Multi-band Internal Antenna Using Half Wavelength Loaded Line Structure for Mobile Handset Applications (반파장 로디드 라인 구조를 이용한 이동 통신 단말기용 다중 대역 내장형 안테나 설계)

  • Shin Hoo;Jung Woo-Jae;Jung Byungwoon;Park Myun-Joo;Lee Byungje
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.16 no.12 s.103
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    • pp.1179-1185
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    • 2005
  • In this paper, novel internal antenna with its controllable resonant frequency is presented for triple-band or over mobile handsets. The operating range can include GSM(880${\~}$960 MHz), GPS(1,575$\pm$10 MHz), DCS(1,710${\~}$1,880 MHz), US-PCS(1,850${\~}$l,990 MHz), and W-CDMA(1,920${\~}$2,170 MHz). The proposed antenna is realized by combination of a half wavelength loaded line and a shorted monopole. A single shorting and feeding points are used and they are common to both antenna structures. By controlling a value of lumped inductance element between shorting point and ground plane, the antenna provides enough bandwidth to cover DCS, US-PCS, and W-CDMA respectively. When these higher bands are controlled by the values of inductance, resonant characteristics in GSM and GPS bands are maintained. In this work, maximum value of the inductor is limited within 3.3 nH to mitigate gain degradation from frequency tuning. As a result, measured maximum gain of antenna is -0.58${\~}$-0.30 dBi in the GSM band, -0.57${\~}$0.43 dBi in the GPS band and 0.38${\~}$1.15 dBi in the DCS/US-PCS/W-CDMA band. In higher band, the proposed antenna is certified that resonant frequency of about 240 MHz can be effectively controlled within gain variation of about 0.77 dB by simulation and measurement.

Influence of Regularization Parameter on Algebraic Reconstruction Technique (대수적 재구성 기법에서 정규화 인자의 영향)

  • Son, Jung Min;Chon, Kwon Su
    • Journal of the Korean Society of Radiology
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    • v.11 no.7
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    • pp.679-685
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    • 2017
  • Computed tomography has widely been used to diagnose patient disease, and patient dose also increase rapidly. To reduce the patient dose by CT, various techniques have been applied. The iterative reconstruction is used in view of image reconstruction. Image quality of the reconstructed section image through algebraic reconstruction technique, one of iterative reconstruction methods, was examined by the normalized root mean square error. The computer program was written with the Visual C++ under the parallel beam geometry, Shepp-Logan head phantom of $512{\times}512$ size, projections of 360, and detector-pixels of 1,024. The forward and backward projection was realized by Joseph method. The minimum NRMS of 0.108 was obtained after 10 iterations in the regularization parameter of 0.09-0.12, and the optimum image was obtained after 8 and 6 iterations for 0.1% and 0.2% noise. Variation of optimum value of the regularization parameter was observed according to the phantom used. If the ART was used in the reconstruction, the optimal value of the regularization parameter should be found in the case-by-case. By finding the optimal regularization parameter in the algebraic reconstruction technique, the reconstruction time can be reduced.

Information Hiding Technique in Smart Phone for the Implementation of GIS Web-Map Service (GIS 웹 맵 서비스 구현을 위한 스마트 폰에서의 정보은닉 기법)

  • Kim, Jin-Ho;Seo, Yong-Su;Kwon, Ki-Ryong
    • Journal of Korea Multimedia Society
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    • v.13 no.5
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    • pp.710-721
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    • 2010
  • Recently, for the advancement of embedded technology about mobile device, a new kind of service, mash-up is appeared. It is service or application combining multimedia content making tool or device and web-GIS(geographic information system) service in the mobile environment. This service can be ease to use for casual user and can apply in various ways. So, It is served in web 2.0 environment actively. But, in the mashup service, because generated multimedia contents linked with web map are new type of multimedia contents which include user's migration routes in the space such as GPS coordinates. Thus, there are no protection ways for intellectual property created by GIS web-map service users and user's privacy. In this paper, we proposed a location and user information hiding scheme for GIS web-map service. This scheme embeds location and user information into a picture that is taken by camera module on the mobile phone. It is not only protecting way for user's privacy but is also tracing way against illegal photographer who is peeping person through hidden camera. And than, we also realized proposed scheme on the mobile smart phone. For minimizing margin of error about location coordinate value against contents manipulating attacks, GPS information is embedded into chrominance signal of contents considering weight of each digit about binary type of GPS coordinate value. And for tracing illegal photographer, user information such as serial number of mobile phone, phone number and photographing date is embedded into frequency spectrum of contents luminance signal. In the experimental results, we confirmed that the error of extracted information against various image processing attacks is within reliable tolerance. And after file format translation attack, we extracted embedded information from the attacked contents without no damage. Using similarity between extracted one and original templete, we also extracted whole information from damaged chrominance signal of contents by various image processing attacks.

Study of the Prior Review System about Medical Advertising on the Existing Laws

  • Kim, Woon-Shin;Joung, Soon-Hyoung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.6
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    • pp.97-106
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    • 2016
  • This study tries to seek the is the realistic improvements and legislative measures about current medical advertising which was in the Court on 12 May 2015 by presenting and discussion the understanding, problems and its alternative direction of pre-deliberation on the existing law which is the decision on the constitutionality of health care advertising regulated health care advertising General commercial advertising has the right which have to be protected as the terms of the protection of know and freedom of expression and advertiser's there are sure to be in a value to be protected. Medical advertising is also a person in addition to the absolute value that includes both Due to the particularity of medical advertising in terms of life and the right to health Until now, this has been the target of strong regulations are changing the policy of gradual deregulation in our country, including the country. Medical advertising on the current medical law had been to be checked by pre-deliberation of the executive power. However, due to unconstitutional, in the circumstances which a false hype is flooding and increasing, it has been realized that the fair competition of medical community, life and health rights of the people are threatened by in reverse. In this regard, the abolition of the pre-deliberation system of medical advertising can be welcomed by abolition of the old system which is the legal and institutional censorship. Since its abolition, the alternative policy direction is insufficient also it is not clear. Therefore we need to study this. Therefore, in this paper, we try to find general theoretical background and problem of pre-deliberation system of medical advertising. Also, as trying to find feasibility or ambiguity of regulation and issues about medical advertising on medical law, we argued the provision of special measures of the medical advertising for introduction of integrated medical advertising deliberation committee which can ensure the independence and autonomy, strengthening of the monitoring on the internet advertising, legal resolving through amendments, strengthening of penalties, and establish special measures of medical advertising for the medical privatization and demand for the foreign medical tourist, etc. Empirical study about practical regulatory measures of medical advertising which converged the various opinions of consumer groups, government and academia, and medical community, and we expect hope to see the more realistic alternative provision.

Sensitive and Selective Electrochemical Glucose Biosensor Based on a Carbon Nanotube Electronic Film (탄소나노튜브 전자 필름을 이용한 고감도-고선택성 전기화학 글루코스 센서)

  • Lee, Seung-Woo;Lee, Dongwook;Seo, Byeong-Gwuan
    • Applied Chemistry for Engineering
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    • v.33 no.2
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    • pp.188-194
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    • 2022
  • This work presents a non-destructive and straightforward approach to assemble a large-scale conductive electronic film made of a pre-treated single-walled carbon nanotube (SWCNT) solution. For effective electron transfer between the immobilized enzyme and SWCNT electronic film, we optimized the pre-treatment step of SWCNT with p-terphenyl-4,4"-dithiol and dithiothreitol. Glucose oxidase (GOx, a model enzyme in this study) was immobilized on the SWCNT electronic film following the positively charged polyelectrolyte layer deposition. The glucose detection was realized through effective electron transfer between the immobilized GOx and SWCNT electronic film at the negative potential value (-0.45 V vs. Ag/AgCl). The SWCNT electronic film-based glucose biosensor exhibited a sensitivity of 98 ㎂/mM·cm2. In addition, the SWCNT electronic film biosensor showed the excellent selectivity (less than 4 % change) against a variety of redox-active interfering substances, such as ascorbic acid, uric acid, dopamine, and acetaminophen, by avoiding co-oxidation of the interfering substances at the negative potential value.

A Theoretical Examination of Economy as Viewed in Confucianist and Daesoon Thought: Focusing on Similarities (유학과 대순사상의 경제관 시론적 고찰 - 유사점을 중심으로 -)

  • An Yoo-kyoung
    • Journal of the Daesoon Academy of Sciences
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    • v.46
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    • pp.153-188
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    • 2023
  • This paper aims to confirm theoretical similarities and differences by comparing and considering the economic views of Neo-Confucianism and Daesoon Thought. Through this, there can be an examination of what implications traditional thought regarding economic views can have in today's social climate, which considers economic value to be the greatest value. This can also to help establish a desirable economic view of our society. In conclusion, it can be observed that economic issues are viewed in Daesoon Thought similarly to how they were perceived by Zhu Xi. Which is to say that both place greater relative importance on morality than material wealth. These systems of thought appear to place more emphasis on the spiritual world and moral conduct than on the material world and its economy. Therefore, when looking at the interpretation of loyalty and profit, nature and humanity, the heart and humanity, conscience and selfishness, and other such pairings, there is a tendency to focus more on the spiritual world and moral excellence than on the material world and the pursuit of wealth. These systems of thought acknowledge that material needs exist; however, both move to instill values such that human society pursues moral and spiritual ventures over material gain. Therefore, the position arrived upon by both is that people's morality is the highest good, and when people's morality is fully realized, all social problems, including economic problems, will be solved automatically. This is the theoretical structure and ideological characteristics that constitutes the economic viewpoints posited in both Zhu Xi's Neo-Confucianist thought and Daesoon Thought.

A Study on Perceived Quality affecting the Service Personal Value in the On-off line Channel - Focusing on the moderate effect of the need for cognition - (온.오프라인 채널에서 지각된 품질이 서비스의 개인가치에 미치는 영향에 관한 연구 -인지욕구의 조정효과를 중심으로-)

  • Sung, Hyung-Suk
    • Journal of Distribution Research
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    • v.15 no.3
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    • pp.111-137
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    • 2010
  • The basic purpose of this study is to investigate perceived quality and service personal value affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(perceived quality affecting the service personal value and the moderate effect of NFC) in the on off line and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit at the education service market. For this study, Data were analyzed by AMOS 7.0. We integrate the literature on services marketing with researches on personal values and perceived quality. The SERPVAL scale presented here allows for the creation of a common ground for assessing service personal values, giving a clear understanding of the key value dimensions behind service choice and usage. It will lead to a focus of future research in services marketing, extending knowledge in the field and stimulating further empirical research on service personal values. At the managerial level, as a tool the SERPVAL scale should allow practitioners to evaluate and improve the value of a service, and consequently, to define strategies and actions to address services for customers based on their fundamental personal values. Through qualitative and empirical research, we find that the service quality construct conforms to the structure of a second-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has two subdimensions that define the basis of service quality perceptions. The authors further suggest that for each of these subdimensions to contribute to improved service quality perceptions, the quality received by consumers must be perceived to be reliable, responsive, and empathetic. Although the service personal value may be found in researches that explore individual values and their consequences for consumer behavior, there is no established operationalization of a SERPVAL scale. The inexistence of an established scale, duly adapted in order to understand and analyze personal values behind services usage, exposes the need of a measurement scale with such a purpose. This need has to be rooted, however, in a conceptualization of the construct being scaled. Service personal values can be defined as a customer's overall assessment of the use of a service based on the perception of what is achieved in terms of his own personal values. As consumer behaviors serve to show an individual's values, the use of a service can also be a way to fulfill and demonstrate consumers'personal values. In this sense, a service can provide more to the customer than its concrete and abstract attributes at both the attribute and the quality levels, and more than its functional consequences at the value level. Both values and services literatures agree, that personal value is the highest-level concept, followed by instrumental values, attitudes and finally by product attributes. Purchasing behaviors are agreed to be the end result of these concepts' interaction, with personal values taking a major role in the final decision process. From both consumers' and practitioners' perspectives, values are extremely relevant, as they are desirable goals that serve as guiding principles in people's lives. While building on previous research, we propose to assess service personal values through three broad groups of individual dimensions; at the self-oriented level, we use (1) service value to peaceful life (SVPL) and, at the social-oriented level, we use (2) service value to social recognition (SVSR), and (3) service value to social integration (SVSI). Service value to peaceful life is our first dimension. This dimension emerged as a combination of values coming from the RVS scale, a scale built specifically to assess general individual values. If a service promotes a pleasurable life, brings or improves tranquility, safety and harmony, then its user recognizes the value of this service. Generally, this service can improve the user's pleasure of life, since it protects or defends the consumer from threats to life or pressures on it. While building upon both the LOV scale, a scale built specifically to assess consumer values, and the RVS scale for individual values, we develop the other two dimensions: SVSR and SVSI. The roles of social recognition and social integration to improve service personal value have been seriously neglected. Social recognition derives its outcome utility from its predictive utility. When applying this underlying belief to our second dimension, SVSR, we assume that people use a service while taking into consideration the content of what is delivered. Individuals consider whether the service aids in gaining respect from others, social recognition and status, as well as whether it allows achieving a more fulfilled and stimulating life, which might then be revealed to others. People also tend to engage in behavior that receives social recognition and to avoid behavior that leads to social disapproval, and this contributes to an individual's social integration. This leads us to the third dimension, SVSI, which is based on the fact that if the consumer perceives that a service strengthens friendships, provides the possibility of becoming more integrated in the group, or promotes better relationships at the social, professional or family levels, then the service will contribute to social integration, and naturally the individual will recognize personal value in the service. Most of the research in business values deals with individual values. However, to our knowledge, no study has dealt with assessing overall personal values as well as their dimensions in a service context. Our final results show that the scales adapted from the Schwartz list were excluded. A possible explanation is that although Schwartz builds on Rokeach work in order to explore individual values, its dimensions might be especially focused on analyzing societal values. As we are looking for individual dimensions, this might explain why the values inspired by the Schwartz list were excluded from the model. The hierarchical structure of the final scale presented in this paper also presents theoretical implications. Although we cannot claim to definitively capture the dimensions of service personal values, we believe that we come close to capturing these overall evaluations because the second-order factor extracts the underlying commonality among dimensions. In addition to obtaining respondents' evaluations of the dimensions, the second-order factor model captures the common variance among these dimensions, reflecting the respondents' overall assessment of service personal values. Towards this fact, we expect that the service personal values conceptualization and measurement scale presented here contributes to both business values literature and the service marketing field, allowing for the delineation of strategies for adding value to services. This new scale also presents managerial implications. The SERPVAL dimensions give some guidance on how to better pursue a highly service-oriented business strategy. Indeed, the SERPVAL scale can be used for benchmarking purposes, as this scale can be used to identify whether or not a firms' marketing strategies are consistent with consumers' expectations. Managerial assessment of the personal values of a service might be extremely important because it allows managers to better understand what customers want or value. Thus, this scale allows us to identify what services are really valuable to the final consumer; providing knowledge for making choices regarding which services to include. Traditional approaches have focused their attention on service attributes (as quality) and service consequences(as service value), but personal values may be an important set of variables to be considered in understanding what attracts consumers to a certain service. By using the SERPVAL scale to assess the personal values associated with a services usage, managers may better understand the reasons behind services' usage, so that they may handle them more efficiently. While testing nomological validity, our empirical findings demonstrate that the three SERPVAL dimensions are positively and significantly associated with satisfaction. Additionally, while service value to social integration is related only with loyalty, service value to peaceful life is associated with both loyalty and repurchase intent. It is also interesting and surprising that service value to social recognition appears not to be significantly linked with loyalty and repurchase intent. A possible explanation is that no mobile service provider has yet emerged in the market as a luxury provider. All of the Portuguese providers are still trying to capture market share by means of low-end pricing. This research has implications for consumers as well. As more companies seek to build relationships with their customers, consumers are easily able to examine whether these relationships provide real value or not to their own lives. The selection of a strategy for a particular service depends on its customers' personal values. Being highly customer-oriented means having a strong commitment to customers, trying to create customer value and understanding customer needs. Enhancing service distinctiveness in order to provide a peaceful life, increase social recognition and gain a better social integration are all possible strategies that companies may pursue, but the one to pursue depends on the outstanding personal values held by the service customers. Data were gathered from 284 respondents in the korean discount store and online shopping mall market. This research proposed 3 hypotheses on 6 latent variables and tested through structural equation modeling. 6 alternative measurements were compared through statistical significance test of the 6 paths of research model and the overall fitting level of structural equation model. and the result was successful. and Perceived quality more positively influences service personal value when NFC is high than when no NFC is low in the off-line market. The results of the study indicate that service quality is properly modeled as an antecedent of service personal value. We consider the research and managerial implications of the study and its limitations. In sum, by knowing the dimensions a consumer takes into account when choosing a service, a better understanding of purchasing behaviors may be realized, guiding managers toward customers expectations. By defining strategies and actions that address potential problems with the service personal values, managers might ultimately influence their firm's performance. we expect to contribute to both business values and service marketing literatures through the development of the service personal value. At a time when marketing researchers are challenged to provide research with practical implications, it is also believed that this framework may be used by managers to pursue service-oriented business strategies while taking into consideration what customers value.

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