• 디지털융복합연구
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• 제15권1호
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• pp.181-189
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• 2017

본 연구는 아파트 신규 공급 시 시장 내 경쟁력 있는 분양가격을 결정하기 위한 산정기준을 마련하였다. 도출된 모형은 건설사가 새로운 아파트 분양 시 가격결정을 토지비와 공사비 등 들어가는 비용에 일정 이윤을 합하는 방식이 아니고 최근 공급한 새로운 아파트 단지의 가격을 기준으로 결정하는 방법으로 이루어지고 있음을 고려하여 인근 아파트와 분양가격 비교분석의 모형을 만들었다. 아파트를 새로 공급할 때 결정요인에 대하여 1단계 4가지요인, 2단계 9가지요인, 3단계 25가지 요인으로 계층화하여 분석함으로써 새로이 공급되는 아파트의 가격을 산정하기 위한 기준을 마련하고자 한다. 분양가격 결정요인의 상대적 중요도도 파악하여서 신규공급 아파트 분양가격의 분양시 지표로 활용한다. 또한 2단계 9가지 요인특성을 기준으로 분양가 비교 모형을 만들어 실무에 적용할 수 있도록 제시하였다. 향후에는 마케팅 외적인 요인도 추가적으로 고려하여 일반화된 기준을 찾는 연구가 필요 할 것이다.

• 한국건설관리학회논문집
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• 제19권4호
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• pp.21-33
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• 2018

2018년 부동산시장은 정부의 강력한 부동산규제에 따라 거래가 거의 이루어지지 않고 있고, 미국의 기준금리 인상에 따른 대출금리 상승으로 하락국면으로 접어들 가능성이 높다. 대형건설사는 주요 매출수익은 해외플랜트와 민간개발사업 으로 나누어지는데, 해외플랜트사업은 예상치 못한 설계변경 및 공기지연으로 대규모 손실이 나타나 신용등급이 하락되는 어려움을 겪었다. 민간개발사업의 경우도 부동산시장이 하락국면으로 접어들고 있어 전체적인 사업리스크가 상승하고 있다. 중소형증권사의 경우 증권영업의 적자로 인해 수익을 만회하고자 PF시장에 적극적으로 참여하여 단기간에 많은 영업이익을 시현하였지만, 현재는 서울을 제외한 지역은 분양이 쉽지 않고, 대형건설사 재무상태도 양호하지 않아 기 취급된 PF유동화증권이 우발채무가 발생하면 유동성 위기에 직면할 수 있다. 예전의 저축은행 사태를 경험하였듯이 금융감독원의 선제적인 관리방안과 감독방향을 제시하여 위기를 극복해야 할 것이다.

• 한국생활과학회지
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• 제16권2호
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• pp.443-454
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• 2007

Survey questionnaires were conducted on housewives under 60 who had bought an apartment in Daegu. The data used in this study is collected Dalseo-Gu, Soosung-Gu and Buk-Gu by means of cluster sampling and from those chosen samples I use convenience sampling. The data were analyzed by SPSS WIN 10.0 program. The purpose of this study is to examine housing characteristics and apartment choice as a social class closely in order to improve value of apartment and to provide housing plan of apartment supply which is distinguished by a social class and moreover, to achieve efficient marketing strategy according to a recent recognition that housing is a kind of commodities. Objective and subjective measure of value are used to classify a social class. Objective measure of value includes scale apartment, a form of possession, a price of apartment, an occupation of husband, family income and academic background and subjective measure of value includes the standard of living out of people's own head. These measure of value are classified by giving consequence to each item with reference to ISC (index of status characteristics) of Wanner. There is a difference of housing characteristics and apartment choice as a social class as a consequence of this study. Therefore, this study suggests repeatedly that it should need not standardized housing supply but apartment supply of diverse demand desire because there is a difference of housing characteristics and apartment choice as a social class.

• 한국경제지리학회지
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• 제9권3호
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• pp.431-440
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• 2006

최근 세계적으로 지역경제의 활성화 정책에 문화예술활동을 도입하는 사례가 크게 늘어나고 있다. 일본의 경우에는 이미 수십, 수 백년 전부터 여러 지역에서 마을만들기 운동, 즉 "마치즈쿠리(まちづくり)"를 통해 지역 정체성을 강화하는 한편, 침체된 지방의 경제를 활성화하고 있다. 일본 시가현의 나가하마(長浜市)의 경우에는 1980년대 중반부터 마찌쯔꾸리운동을 통해 지역부존자원이 빈약한 인구 5만의 소도시가 전국적으로 알려지게 되었다. 나가하마는 문화활동의 활성화로 관광객을 유치하고, 지역 특산물을 홍보하여 지역경제의 활성화에 기여하는 한편, 그러한 성과에 기초하여 전문대학의 유치, 실내야구장의 건설 등과 같은 사업을 추진하여 지역주민들의 자긍심을 제고하는데 성공하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.73-78
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• 2007

Recently, Townhouse has emerged as a blue ocean of real estate market in Korea. In designing town houses, which are luxurious suburban houses centered around the capital area, the construction companies are using 'designer marketing' in which they hire interior designers and architects and express various styles of design in the interior space of the town houses. Therefore, this study examined the unit-family cases of Korean townhouses and analyzed the expression characteristics of design in the interior space of the town houses built after 2000 in terms of their spatial, morphological, material, and color aspect. "The extensibility of space" and "variableness of space" seem to have the same meaning, but they turned out to be not related to each other due to the particularity of houses. "The extensibility of space" turned out to show its characteristics via "the use of transparent materials." "Minimal form" utilizes the unified "achromatic and simple colors" to emphasize the simplicity and in some cases, highlights the use of original colors. The interior space of the townhouses expresses the traditional or heterosexual oriental image through "the use of natural materials," and they point out the "oriental form" through the controlled beauty expressed by using oriental components and "achromatic and simple colors."

• 융합경영연구
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• 제11권4호
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• pp.11-18
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• 2023

Purpose: The purpose of this study is to present policy implications by analyzing the residential environment in North Korea under the Kim Jong-un regime. Research design, data, and methodology: Residential environment analysis was reviewed by dividing it into physical, socio-cultural, economic, environmental, and policy aspects. Results: Pyongyang are considerably superior due to it being the residence of the country's leadership and middle class. Secondly, there is a concerning problem with the provision of substandard housing. Construction materials are in short supply, and unreasonable timelines often lead to uninhabitable houses, signaling a need for assistance in housing construction. Thirdly, there is a severe lack of essential residential infrastructure, such as reliable electricity and clean water supply, which significantly impacts the quality of life. Lastly, due to the country's economic hardships, basic housing rights are not guaranteed, leading to deplorable living conditions for many North Koreans. The report suggests that these issues should be addressed through international aid to guarantee the basic human rights of North Koreans. Conclusions: In North Korea, the poor living environment deteriorates the health and quality of life of citizens and adversely affects social and economic development. Therefore, international support and cooperation to improve the living environment of North Koreans is important.

• 융합경영연구
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• 제11권2호
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• pp.13-22
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• 2023

Purpose: The purpose of this study is to examine the policy implications of establishing a compact city in Seoul, analyzing whether it is an appropriate and efficient eco-friendly housing supply alternative. Research design, data, and methodology: The analysis criteria include efficiency, safety, and comfort, with efficiency encompassing economic, energy, and public transport links' efficiency. Safety and comfort are aspects of eco-friendliness, housing safety, and improvement in living environments. Results: In terms of economic efficiency, compact cities are a less expensive option than purchasing land for housing construction. To increase energy efficiency, we plan to adopt eco-friendly energy sources. Transportation efficiency is high in locations near public transport stations. To enhance safety and comfort, we intend to create large-scale parks and forests in Seoul. To ensure residential safety, measures will be taken to reduce road vibration, vehicle noise, and scattering dust. Conclusions: Selecting an appropriate location that provides convenient public transportation is essential for creating a compact city for housing in a large city. Combining a compact and smart city is necessary, and implementing smart technologies is needed to prevent dust, noise, and vibrations, which are undesirable in a residential environment.

• 융합경영연구
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• 제11권3호
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• pp.11-23
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• 2023

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

• 융합경영연구
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• 제11권5호
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• pp.29-44
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• 2023

Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

• 융합경영연구
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• 제12권2호
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• pp.61-71
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• 2024

Purpose: This study explores the impact of discrimination experience on stress levels among Seoul's public housing complex residents, emphasizing the moderating role of social capital. Research design, data and methodology: Utilizing the 2019 Seoul public housing (PH) panel data and an ordered logit model, the research categorizes residents based on personal and environmental factors, contrasting them across different local housing price levels. Results: We find that public housing residents' experience of discrimination has a significant impact on stress, and local housing prices are positively related to stress. Interestingly, stress due to discrimination is more pronounced in high-priced neighborhoods, which are associated with real estate inequality. Conversely, this impact is less pronounced in lower-priced neighborhoods. Importantly, social capital not only has a significant moderating effect on stress for all residents, but in high-priced neighborhoods, it also moderates the stress caused by experiences of discrimination for social housing residents. Conclusions: These findings highlight the need for policy interventions to strengthen social capital and address socioeconomic disparities in public housing, and are significant for analyzing the nuanced relationship between neighborhood, housing affordability, discrimination, and stress in urban communities for public housing residents, which is a socially problematic issue.