• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.246-255
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• 2008

The purpose of this study is to suggest the way of effective management of real estate brokerage business by establishing the Job Model in real estate brokerage business in Korea. The AHP method, designed for professionals in a field, is used to establish the Job Model. The main result and implication of the study are as follows. The study found that real estate brokers recognize the importance of getting knowledge and information about the patterns and changes of the real estate market and economy, for the effective management of real estate brokerage business. The study therefore suggest that it is necessary to provide the brokers with education chance for the knowledge about the real estate market and economy.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.151-156
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• 2016

The purpose of this study is to find out key factors(specialized knowledge, manner, interaction) of real estate brokerage service quality derived from previous researches and to identify degrees of relations among the key factors and request intention. To do this, first of all, this study makes surveys including variables of estate brokerage service quality, credibility, and request intention. Second, it collects the data from respondents who have visited real estate brokerage firms. Finally, the data are analyzed by applying an exploratory factor analysis and a confirmatory factor analysis which is based on a structural equation modeling. The result of these surveys describes that only the interaction affects the credibility positively and the credibility has positive effects on the request intention. At the same time, the interaction impacts on the request intention directly. Therefore, these analysis results suggest that managers of real estate brokerage firm focus on the interaction of the real estate brokerage service quality factors in order to improve the customers' request intention.

• Management & Information Systems Review
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• v.18
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• pp.21-40
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• 2006

The activation of an Real Estate transaction that be necessary correspond the user need of Internet suitably for be able to become safe and quick transaction of Real Estate transaction. We have been changed into a buyer center in the market of the while of a shalesman center that The taste of an immovable property buyer is various today. The area range of an Real Estate brokerage that take charge of real estate brokerage business have been reduced gradually that take the influence on Implementation of an Real Estate information system. The age of change of the environment which is bring the change of the mode of an real estate transaction that are leading the change of an Real estate circulation market. The paper is design for implementation of real estate transaction system that lead the period of new Internet and the purpose to accomplish the activation of an immovable property information system that offer an real estate service information

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.2
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• pp.357-364
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• 2012

For this study, real estate brokerage services to customers how to evaluate quality factors and quality factors important for studying about what is preferred. Real estate brokerage service quality factors, the expertise of brokers, dealers sales skills, a sense of responsibility of traders, brokerage firm's position, whether or not participating were chosen franchise. Looking at the findings, and customer service quality factors, the five kinds of real estate brokers a sense of responsibility to be the most important quality factors were analyzed as a favorite, followed by the expertise of brokers, sales skills brokers, brokerage firm's presence, a franchise analysis of whether the order has been participating. As the results of this study, the traders as traders sense of responsibility and expertise and strive to improve, friendly servece and act as an active intermediarv will need to improve sales skills. Continuous promotion of the brokerage firm's position is shown to be critical, franchise affiliated businesses in order to make use of an efficient information network of the Internet is seen to be in need of improvement. This paper, we have experienced a real estate brokerage contracts require customers a service directly to find out whether the data obtained through interviews with the empirical analysis is Therefore, work-related departments of Ministry of Land and brokerage herein with reference to the Association to take measures to Once you have contributed little bit. Brokerage industry and the traders themselves, as well as the competition is to the straight ahead Do not look at a value for the development of brokerage will be constantly working.

• Information Systems Review
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• v.18 no.3
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• pp.97-110
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• 2016

Real estate brokerage app service is an emerging online-to-offline (O2O) business model. This study analyze the relationship between the satisfaction and reuse of real estate app services through a survey of experienced users of the application. The results show that "ease of use" and "usefulness" of the online app service positively affect customer satisfaction and eventually affects reuse. Moreover, ease of use and usefulness of the offline brokerage introduced by the application positively affects customer satisfaction and eventually affects reuse too. One meaningful finding is the stronger impact of usefulness on customer satisfaction than that of ease of use in both online and offline situations. This finding implies that the value of usefulness is bigger than that of ease of use because of users who purposely use the application to find relevant real estates. The effect of online customer satisfaction on reuse is slightly higher than that of offline. This finding suggests that need to develop a strategy for online applications that focuses on enhancing the usefulness of real estate brokerage app services in the O2O market.

• The Journal of the Korea institute of electronic communication sciences
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• v.5 no.4
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• pp.464-470
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• 2010

Real estate transactions and real estate in harmony with the hospital and the relationship between the human being requested would improve the trade process, according to the fire, rather than deal with the accident occurred is often the relationship is deteriorating. The practice of real estate transactions in Korea in connection with real estate transactions, the system is very difficult to receive assistance, real estate and related transactions as well as the right to review the essential detail and accurate analysis is bound to be limits to. Therefore, a real estate transaction due to the damage prevention and compensation system to complement, brokerage transaction activity in the current real estate brokerage system problems to overcome real estate transactions incident root cause of one of the intellectual is the realtor system improve the quality and professionalism propose to raise.

• Journal of the Korea Society of Computer and Information
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• v.10 no.6 s.38
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• pp.55-64
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• 2005

The design for an real estate system offer reliability information at once which of the information to extensive data collection of real estate and an real estate price decision Real estate policy make reflect to the appear and apply. The taste of an real estate buyer is various today that We have been changed into a buyer center in the market of the while of a salesman center Real estate area range of which brokerage business have been reduced gradually which are charging the task of an real estate intermediation. We take the influence to implementation of an real estate information system which real estate field range of brokerage business with real estate mediation business take charge have been reduced gradually. An Real estate circulation market are leading the change of the environment to be brings the change of the method of an real estate transaction. This paper has the purpose that lead new internet age to the design for contents system of real estate based on Web engineering, accomplish revitalization of real estate information system that offer Web service information.

• The Journal of the Korea institute of electronic communication sciences
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• v.5 no.6
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• pp.657-663
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• 2010

This research extracted important factors in the real estate brokerage business and verified it's relationship between service value, reuse intent, word of mouth effect in order to analyse the elements of what the customers are looking for, and proved that brokers ability, trustworthiness and the location of the brokerage institute is an important factor. On the other hand the environment of the brokerage institute was verified to be less important. The most important factor for customer was the broker's ability, hence the countermeasures were needed.

• Convergence Security Journal
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• v.21 no.1
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• pp.115-120
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• 2021

An O2O-based real estate brokerage web sites or apps are increasing explosively. As a result, the environment has been changed from the existing offline-based real estate brokerage environment to the online-based environment, and consumers are getting very good feelings in terms of time, cost, and convenience. However, behind the convenience of online-based real estate brokerage services, users often suffer time and money damage due to false information or malicious false information. Therefore, in this study, in order to reduce the damage to consumers that may occur in the O2O-based real estate brokerage service, we designed a false property information filtering system that can determine the authenticity of registered property information using artificial intelligence technology. Through the proposed research method, it was shown that not only the authenticity of the property information registered in the online real estate service can be determined, but also the temporal and financial damage of consumers can be reduced.

• Korean Journal of Construction Engineering and Management
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• v.22 no.6
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• pp.34-43
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• 2021

While universities are making every effort to improve the housing welfare of university students by establishing new dormitories, the construction of school dormitories has intensified the conflict with other certified real estate businesses on the basis of their right to survival. Thus, it is necessary to analyze the causality in the conflict to coherently understand the conflict between these stakeholders. To do so, this study conducted a survey questionnaire on certified real estate businesses in the vicinity of private universities with dormitories in the metropolitan area. This study targeted licensed real estate brokerage agencies that conclude rental contracts in view of different stances, and control the real estate rental market by controling their conflict. Investigated the influence relationship between universities and licensed real estate brokerage agencies in relation to construction of private university dormitories and the effect of this conflict on management performance of licensed real estate brokerage agencies, and analyzed the relationship among relevant variables to see if their dormitory recognitions have a moderating effect. In addition to analyzing the causality of conflict level (perceived conflict, expressed conflict), conflict management, conflict outcome, and management performance, the study also verified the moderating effect of perception on dormitory and the mediating effect of conflict management. The results showed that conflict level had a negative (-) effect on conflict management, while the perceived conflict and conflict management of the conflict level had a negative (-) effect on the conflict outcome. In the relationship between perceived conflict and conflict outcome, conflict management had a complete mediating effect while expressed conflict had a partial mediating effect. Lastly, the perception of university dormitories did not have a moderating effect for the influence of conflict management on conflict outcome.